When Microsoft launched its mobile app store last month, Windows Marketplace for Mobile was only available for Windows phones running operating system 6.5. Although highly anticipated among users, the execution of the app store nevertheless put Microsoft on wobbly competitive footing. Here was Microsoft, a year and a half behind Apple on producing an app store, and the company had already dropped a boulder on its big toe by limiting the storefront to its brand-new operating system, which a bulk of its users didn't have.
Thankfully, Redmond seems to have recovered, and on Monday, Microsoft opened up its Marketplace app to more Windows phones. If yours runs version 6.0 or 6.1 of the operating system, you can now download the free Marketplace application by sending yourself a link from Microsoft's Web site.
Microsoft boasts approving more than 800 applications for Windows Marketplace for Mobile as of November 16, a little over a month after launching the digital storefront. But the figure pales in comparison to Apple's announcement of its 100,000 app milestone just two weeks before. Microsoft's has some serious work to do if it wants to attract more developers and attempt to reach Apple's benchmark. Making the Marketplace available to more users is a necessary first step.
(Credit:
Screenshot by Jessica Dolcourt/CNET)
Windows Marketplace for Mobile debuted in October as Microsoft's answer to smartphone app stores. As with Google's Android Market, Windows Mobile 6.5 users could initially only find and purchase apps from the device. Now Microsoft has published an online catalog to mirror its mobile storefront.
As with iPhone's app store in iTunes and BlackBerry's online App World, Windows Marketplace for Mobile site lets you find apps by browsing, searching, or discovering programs from lists of what's most popular or new. App screenshots, ratings, and version details are accessible from product pages. Like BlackBerry's App World, you can pick apps from the online catalog to install via Marketplace for Mobile on your smartphone.
In addition to discovering new applications to download, the online mobile Marketplace has a management window for you to track your download history and tweak your account settings.
Developers will see a separate portal that contains community resources, blog posts, and lists of upcoming events. Although Microsoft has been the tardiest of the major mobile platform developers to implement an app store solution, it's to Microsoft's credit that the company is quickly rounding out its storefront with an online catalog. Now Microsoft just needs to open up the Marketplace to phone owners using older versions of Windows Mobile operating systems.
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