Webware

About 81 percent of Web users leave an online video page if they encounter mid-stream rebuffering, a new study from video analytics firm TubeMogul has found.

Rebuffering has become a major issue for most Web users. And even though TubeMogul found that just 7 percent of streaming video is slow-loading, it said Web video still can't quite match TV-quality viewing.

"The technology just isn't there yet to have a TV-like experience," David Burch, marketing director at TubeMogul, said in a statement. "And if it's an advertiser hosting video on a branded site or distributing it across the Web, people are just clicking away when they see that spinning wheel."

TubeMogul conducted its study by sampling 192 streams from leading content delivery networks--Akamai, Limelight, Edgecast, and Bit Gravity to name a few. According to TubeMogul, the services it tested "help to power video across thousands of sites." But they aren't quite doing as nice a job as some users had hoped.

TubeMogul found that Limelight performed best out of all the services it tested, experiencing slow load times just 4 percent of the time. It was followed by Panther Networks, Akamai, Edgecast, and BitGravity, respectively.

Although slow load times are still a problem on the Web, it's not stopping people from attempting to view streaming content. A recent Nielsen study found that online video viewing was up a whopping 34.9 percent in the last quarter, compared to a year prior. Now the CDNs just need to catch up.

For a while, some believed that the Web and social networks would limit the amount of time people spend consuming video content. But Nielsen's latest A2/M2 Three Screen Report has found that people are actually consuming content on more platforms, thanks to digital video recorders and the Web.

According to the report, which looks at content viewing on television, the Web, and several other platforms, online-video viewing was up a whopping 34.9 percent in the third quarter. DVR use was up 21.1 percent, the study found. Surprisingly, 99 percent of video content that's watched in the U.S. is done on a television. So, while Web use is on the rise, it still has a long way to go before the television is supplanted as the "go-to" for consuming video content.

Nielsen shows off video viewing by demographic.

(Credit: Nielsen)

Nielsen also looked at how much time the average American spends consuming video content on their TVs, from the Web, or via mobile devices. The company found that the average person watched 31 hours of television per week during the third quarter of 2009. Just 31 of those minutes were spent in playback mode on their DVRs.

Web use, while higher than it has been, was still much lower than television use. Nielsen said that the average consumer spent four hours on the Internet during the third quarter. That user watched an average of 22 minutes of online video per week. Meanwhile, mobile-video consumption was lagging far behind in the third quarter, accounting for just 3 minutes per week of the user's time. Unsurprising to some, teens watched the most video content on their mobile phones, averaging seven hours of mobile-video consumption per month.

A few other interesting tidbits of information: TV viewing followed closely with age. Those aged 65 and older watched an average of 43 hours of television each week, while the average person between the ages of 18 and 24 watched 22 hours of television each week. Respondents between the ages of 18 and 34 watched the most video content online, averaging 35 minutes per week.

Click here to see the full Nielsen study.

MOG offered me a free trial to its subscription-based streaming music service, MOG All Access, which launched on Tuesday. The service costs five bucks a month, and gives you unlimited on-demand streams of more than six million songs from all four major labels and plenty of indies. The site is trying to differentiate itself from competitors like Rhapsody and Napster with high-quality streams--all songs are 320kbps MP3s--and some fairly sophisticated music discovery features, like playlists posted by musicians (David Byrne got the featured spot on the day of launch) and other fans with similar tastes to yours ("Moggers like me").

(Credit: Screenshot)

I've been sampling the service for about an hour, and I do appreciate the sound quality (although better volume-leveling between songs would be nice) and recommendation services. And I'd like to thank the designers personally for the ability to add any song to the already-playing queue--a feature I love on Grooveshark and my Zune HD and that I always miss whenever I use one of my iPods. But there's one big problem: song selection.

Because MOG is licensing content directly from copyright owners, there are big gaps from artists who simply don't want to participate in online music. The usual suspects like AC/DC, Led Zeppelin, and the Beatles are mostly missing in action. There are also strange gaps elsewhere. For instance, half the songs on the Pixies' "Surfer Rosa" are unplayable. Compared with Grooveshark, which relies on user-posted content, MOG has too many holes. And of course, Grooveshark remains free (although a $3/month subscription gets you a version without advertisements).

Song selection could improve over time as MOG signs more licensing deals, but I found some other related glitches as well. For instance, '70s folk artist Roy Harper, whom I often use as a test case to see how well an online service does with relatively obscure old content, has almost no playable content, but does offer a nice list of albums with links to Amazon. The only problem: when you follow the Amazon link on unplayable songs, it takes you to the Amazon Music front door--most of his songs aren't available for download there, either.

In its demonstration video, MOG touts its online radio service as a unique feature. When you're playing a particular artist, a slider lets you control how much variety you want, from "play only songs by this artist" all the way up to "play mostly songs from similar artists." It could use some fine-tuning, however. When I started a queue with a Modest Mouse song, it used Modest Mouse as the basis for its selection. Fair enough, but when I added songs by Talking Heads and Public Image Limited, the radio algorithm didn't account for those artists. It simply switched my radio playlist completely when the new songs started playing, showing all Talking Heads songs, all PIL songs, and so on. Pandora and Slacker do a much better job of creating custom stations based on multiple artists. (Although, of course, those services don't let you play individual songs on demand.)

Finally, as I wrote last week, I still think MOG's lack of mobile support is a fatal flaw, but one that could be easily remedied: Apple's approved iPhone clients for subscription services Rhapsody and Spotify, so why not MOG?

All of these flaws can be fixed, although licensing content takes time and convincing. I'm a big fan of competition, though, and MOG takes many of the best features of a lot of other services, combines them in one place, and improves on some of them. For that, the company should be commended.

ComScore on Wednesday released October viewing statistics for online video. And although there weren't any surprises at the top, the figures did provide some interesting insight into how users are consuming video on the Web.

According to the research firm, more than 167 million U.S.-based Web users watched video online during October. All told, they watched 28 billion videos. Google easily led the pack, servicing a whopping 38 percent of all videos Americans viewed online, with 99 percent of those videos watched on YouTube.

In a distant second, Hulu delivered 856 million videos, accounting for 3.1 percent of the market and setting a new record for monthly views. Microsoft came in third, with 451 million videos viewed on its site, capturing 1.6 percent market share.

ComScore also took a look at the total number of viewers that consumed video content during October. The research firm found that the average viewer watched 167 videos during the month. Google sites attracted 126 million unique viewers. Fox Interactive Media followed Google, with 53 million unique viewers. Yahoo sites attracted 50 million viewers. Although Hulu didn't make the top three in unique viewers, the average user watched 20.1 videos on the site during October, representing another all-time high for the site.

Some interesting tidbits rounded out ComScore's report. According to the company, 84.4 percent of all United States.-based Web users viewed online video. The average viewer watched 10.8 hours of video in October, which is especially shocking, considering that the average online video was just 3.9 minutes long.

Ustream in action on Android-based devices.

(Credit: Ustream)

Online video-streaming site Ustream announced on Wednesday that a mobile app that allows users to view Ustream content is available now in the Android Market.

According to Ustream, the app, dubbbed Android Viewer, allows users to watch any show on the site over Wi-Fi or 3G. The app works with Android software versions 1.5 and up. It also includes a chat function, allowing users to communicate with others who are also watching the show.

This isn't the first time Ustream has released an application for Android. The company already offers the Android Broadcaster, which allows users to stream a show to viewers from their Android-based gadget.

Those looking to try out Ustream's new Android app can download it for free from the Android market.

A look at the newly tweaked Facebook homepage.

(Credit: Facebook)

Facebook members will start to see a new look for their home page "news feeds" on Friday, with the design now featuring a toggle view between a main view, featuring the top stories from their friends list based on their Facebooking habits, and a "live feed" featuring real-time updates from their whole network.

"When the user wakes up in the morning, you go to Facebook and you see (the) news feed," product manager Peter Deng told CNET News. "You see the stuff that you missed, the best of the previous day, to basically catch you up on what your friends have been up to."

This is sort of bringing Facebook's design back to an earlier version. This spring, likely inspired by the hype surrounding Twitter's "stream," Facebook converted its home page news feed into a feed of live updates and relegated "highlights" to a small column on the right side of the page. Plenty of members absolutely hated it, even though Facebook execs have since said that the redesign didn't result in a drop in traffic or usage.

Deng said that the design released Friday, which will be rolling out to the social network's massive user base over the course of the day starting at 10 a.m. PDT, was put together by "responding to a lot of feedback along the way."

Birthday and event alerts are now more prominent, and the news feed also contains stories that stopped appearing when Facebook launched the stream-inspired home page: relationship status news, photos added and tagged, and the like. Brands' fan pages will be worked in there, too, but Deng said Facebook does not allow them to pay for higher placement or prominence. User controls will stay the same: you can opt to see fewer updates from a given person or fan page.

The upcoming redesign was leaked earlier this week via a document distributed to advertisers. But Deng said that the company has "made a few user interface tweaks since then."

Jelli.net, a Total Request Live-esq Internet radio station, is coming out of beta on Monday night and is expected to announce that it's inked a syndication deal with Triton Digital Media that will get it played in actual terrestrial FM radio stations across the U.S. beginning next year.

The service revolves entirely around a playlist of songs that's managed by users in real time. Users can vote songs up or down before they ever hit the air, as well as when they're playing. If enough people downvote a song while it's in the middle of playing, it's pulled before it even finishes, something that can be either deeply satisfying or disappointing to those listening.

Jelli let susers vote on tracks to be played next, and are able to yay or nay a video out of playing live on air.

(Credit: Screenshot by Josh Lowensohn/CNET)

Up until about four months ago this music had existed only on the Web, where Jelli streams as a 24/7 radio station. This changed in June when Jelli nabbed a two-hour spot Sunday nights on Live 105 KITS, a local San Francisco FM radio station. The company says the trial run has been such a success it made it much easier to sell the idea to other stations. And sold it has.

Jelli's deal with Triton will put Jelli's user-picked station on FM radio, twice a day on around 4,500 stations across the U.S. This won't start until early next year though. In the meantime, the company has done a deal with Australian media broadcasting company Austereo to get Jelli played as a daily show, both in FM and digital radio beginning next month in five Australian cities.

One very important detail here is that with all of these affiliate stations across the world, the playlist will continue to be controlled by Jelli users at large. This means the playlist can change drastically based on who's awake and where they're from.

Also worth noting is that Jelli users are not going to be working off the same catalog they do when it's streaming versus when it's on a real radio station. About 10 minutes before Jelli makes the FM switchover, the catalog changes to broadcast-friendly songs, which include things like the shortened and/or censored version of the tracks. It also cleans the slate for users to start up or downvoting the tracks.

As part of the beta, Jelli is introducing multiple stations that will let subsets of users control the content.

(Credit: Josh Lowensohn/CNET)

As part of the beta, there will also be multiple stations, so users can continue to control the streaming Web version without having to worry about the aforementioned catalog changeover. This also gives a minority of users a better chance of controlling what's played.

Speaking of which, Jelli continues to work on are countermeasures to keep a group of users from completely dominating the listening experience. For instance, each user is given a limited number of "rockets" and "bombs" each day. Rockets let you jump your song, or someone else's to the head of the queue to give it a chance at playing next. To even those out, bombs (which are given out a little more sparingly) are able to wipe the score of any queued track to zero, which can keep it from making it on air if users don't vote it back up.

That's not the end of the game-like experience though. In a call with CNET News on Monday, Jelli CEO and co-founder Mike Dougherty (who was previously TellMe's VP of biz dev) told me that the bombs and rockets were just the tip of the iceberg and that other gaming "power ups" and ways to earn them were coming shortly but could not give specifics on what they would do.

The company is also working on more ways to keep listeners engaged and feeding the station with recommendations. For instance, Jelli gives the person who originally suggested a track and who successfully got it played a personalized call out right before it begins playing. Because the service has no real DJs, this is all done with a text-to-speech robot. Jelli will also be giving highly active users their own short audio signature, which will get played right before their chosen song starts.

A little farther down the line, Dougherty hopes to get hardware besides PCs involved, including a way to manage the song queue and recommendations from mobile phones. There also isn't currently a way to purchase any of the music that's playing from Jelli's site, which means users have to go off and do a search for each track on their own. This too is something that will be changing in the very near future.

Jelli's streaming service is definitely a fun experiment in controlling radio--both Web and now terrestrial. You can listen to it in any streaming audio player with this link, or sign up on Jelli's site to vote on the queue and get more information about what's playing--something that can be quite useful if you're trying to get the name of that song you loved that just got bombed off the air.

At the risk of sounding like a complete tool, the best way to describe Twones, which launched Thursday, is "FriendFeed for music." The Amsterdam-based start-up aggregates a variety of social and not-so-social music services--currently a total of 28, including Imeem, iLike, Blip.fm, iTunes, Grooveshark, and Last.fm (owned by CBS Interactive, which publishes CNET News)--through a Firefox browser plugin.

Once you've set up your account, Twones (which I'm guessing is pronounced "tunes," rather than rhymes with "phones") will compile your playlists and listening history but will also, much like iLike, provide artist information, upcoming concert dates, and photos and videos sourced from Flickr and YouTube. You can also bookmark favorite songs and find out what your friends are listening to.

Twones doesn't actually host licensed music and the company doesn't seem to want to, which is good to hear: streaming music start-ups are one of digital media's most troubled niches, plagued by both legal issues and difficulty making money.

The moneymaking prospects for Twones, which has already taken investment dollars from the Holland arm of concert and promotion giant Live Nation, aren't yet clear. The company will serve ads, but hopes to also make money by offering premium accounts down the line for users as well as business accounts for artists and marketers who want more detailed information about who's listening to their music and who could be untapped marketing targets (among other things). But these are all obviously dependent on an active user base, and relying on an installed browser plugin may deter some users--especially since it's currently Firefox-only.

Twones is in private beta but we have 500 invites available for CNET readers. Use the promo code CNET09 when you register.

SAN FRANCISCO--By late afternoon on Tuesday, it was getting awfully hot in the conference venue hosting TechCrunch50. Blame it on the body heat, or maybe the scores of laptops humming away.

But the air was sure to get a little hotter when it came time for the "Social Media Streams" category of start-ups to present.

The organizers of TechCrunch50 decided to save the last slot on the final day of the event (you know, right before everybody starts downing booze at the cocktail reception) to showcase new start-ups that deal with Silicon Valley's most hyped niche of the moment: real-time social media. As if Facebook and Twitter couldn't be dominating enough headlines here, there were six start-ups filling up the "stream" category: Threadsy, Lissn, Radiusly, Stribe, Clixtr, and The Whuffie Bank. And the panel of judges was joined by Twitter-savvy rapper Chamillionaire as a surprise guest.

Guess what? The judges, some of whom have been known to drink Silicon Valley hype Kool-Aid as though it were the world's finest wine, didn't think we needed most of these companies.

Oh, boy.

Threadsy's CEO Rob Goldman demos the site.

(Credit: CNET / Josh Lowensohn)

Threadsy, whose founders called it "the world's first integrated commnications client," was the best received of the bunch by far. It's a messaging client that aggregates e-mails, Facebook messages, Twitter replies, instant messages, and also "unbound" communications like general tweets and status messages that aren't necessarily geared to you. "We built Threadsy to pull you back together," CEO Rob Goldman told the audience, citing the rapidly growing percentage of Americans who are using more than one messaging client ona regular basis.

It's got a slick interface, can also aggregate automated profiles for your contacts' social-network feeds, and can track Twitter queries in an almost dizzying visual format.

"I think Robert Scoble's head was about to explode," conference organizer Jason Calacanis commented afterward, referring to the Valley mainstay's near-pathological obsession with social feed aggregation.

Scoble's response was remarkably pragmatic.

"I'm just wondering if it has the FriendFeed problem," he said, "which means there's not enough people in the world that care about aggregating all their friends' social networks," but added that he wanted to try it out as soon as possible. A few of the other judges raised questions about how Threadsy will make money, considering inboxes have never been a huge trove for ad dollars. Goldman's answer was a little bit convoluted, which this reporter took to mean that Threadsy hasn't quite figured it out yet.

Up next was Lissn, which appeared to be a combination of a news aggregator, a chat room, and a question-and-answer service. "Lissn starts with a conversation," founder Myke Armstrong said, and then demonstrated the app by posting the question "What would happen if the moon disappeared?" and watched comments and answers roll in. What wasn't really clear was exactly why anyone would use it, what with Twitter, Facebook statuses, and various "conversation" trackers out there already.

"Why would I leave Twitter to join this?" Scoble asked. Harsh words coming from the guy who loves to rave about the next shiny thing that streams words across your laptop screen.

Lissn lets people begin conversations about whatever they want.

(Credit: CNET / Josh Lowensohn)

Lissn was followed by Radiusly, which aims to solve scaling and communication problems for companies and brands that want to use microblogging and other social-media tools--many of which aren't terribly customizable. A company can build a Radiusly profile to create a directory of official social-network profiles for its employees, manage them internally, and share media like product images and videos for marketing and customer service purposes.

"I think you guys aimed at the right target but your dart hit the wall and not the target," Scoble said. LinkedIn founder Reid Hoffman chimed in, "In a rare position I agree with much of what Robert (Scoble) was saying." Ouch.

Next in the lineup was Stribe, which is in the same vein as Meebo's chat toolbar and Google Friend Connect--in other words, something that a smattering of established companies are already trying--adding social-networking features to any site by adding a chunk of code. Stribe can provide metrics pertaining to traffic and engagement, too.

Stribe's social network on a page (click to enlarge).

(Credit: CNET / Josh Lowensohn)

This was another well-designed one, but it was met with more skepticism. "I think one of the hardest things about these networks is actually getting the community to sign up," Facebook exec Mike Schroepfer said on the panel of judges. Dick Costolo gently reminded the Stribe team, "You can do too many things and then it becomes difficult for people to understand what they should use your product for...when you try to do a lot of things at once, it confuses people as to how they should use it and then they just don't use it."

The fifth company in the lineup received a somewhat better reaction. Called Clixtr, it's an iPhone app (and eventually expanding to more handsets) that combines photo-sharing with location awareness, turning the phone into what CEO Fergus Hurley called "the ultimate social camera." Clixtr's hook is event photos: The iPhone app lets you browse pictures from geo-tagged events, send photos instantly to other Clixtr users' phones, and find events near you.

"I think that was awesome," Schroepfer said, but expressed some confusion over exactly how geotagging could sync up to an event. Scoble complimented its sign-up process, but said "I'm not sure it causes enough gameplay, or enough something-else that gets me into this." He wasn't the only one to point out that getting people to use the app would be a challenge. "I would up the level of incentive for participation," Reid Hoffman said, and added that Facebook could easily build location-awareness into the photo feature of its mobile apps.

The last company was what Calacanis called "one of our wild-cards," The Whuffie Bank. Named after the deplorable term preferred by marketing-buzzword-loving social media consultants everywhere (basically, it's slang for social capital, a term coined by science fiction author Cory Doctorow), The Whuffie Bank is a non-profit organization for building a virtual currency around online reputation and influence. You can then use that currency to pay others with "whuffie," like tossing a bribe someone's way to ask them to retweet something you've posted on Twitter.

Note to the Whuffie Bankers: At the very least, please choose a different name for your organization. "Whuffie" sounds like something that would happen in porn movies. And the judges seemed to think that however cool of an idea it might be, it might be best if the currency stays in science fiction.

"The problem with these kinds of currencies is you generally need some kind of banking system to regulate them," Reid Hoffman said. "A lot of cool things...I think conceptually it's going to be extraordinary difficult."

"I want to hear in one line, what do I get?" celebrity judge Chamillionaire asked. "It seem like you've got to do a lot of work for them to raise your reputation...It seems like you can fake it."

And with that, it was happy hour. Or so everyone hoped.