Webware

President Barack Obama's inauguration didn't set all-time Internet traffic records but did mark the most simultaneous streaming-video viewers in the Web's history, according to content delivery network Akamai Technologies.

About 7.7 million video streams, primarily live, were being viewed at peak time Tuesday, which was at about 12:15 p.m. EST, Akamai said. Part of the reason, the company rationalizes, is that the inauguration ceremony happened when most Americans were at the office, and hence more likely to be watching via a computer screen rather than a television.

"In addition to the historic nature of the inauguration, it is now clear that this event has driven unprecedented demand from a global online audience," Robert Hughes, Akamai's executive vice president of global sales and marketing, said in a release. "With the inauguration occurring during workday hours in the U.S., we witnessed record numbers of live streams served in support of many leading news businesses."

Video from the inauguration ceremony and surrounding events was streamed all over the Web, from online video hubs like Hulu to streaming sites like Ustream to the sites of major news outlets. Demand was unprecedented: CNN.com, one of the most popular viewing destinations, had to cut off viewers and establish a wait list.

While dozens of social and media Web sites saw high or record traffic on President Obama's Inauguration Day, not all Web sites shared the wealth. At least one commercial online hosting service saw its customers take a beating during the ceremony. MerchantCircle (review), which hosts small business Web sites, saw a dramatic drop in traffic to its sites. Once the meat of the inauguration started to wind down, though, it looks like people went back to their usual browsing and buying behaviors.

Traffic to MerchantCircle sites spiked downward during the inauguration ceremony.

(Credit: MerchantCircle)

Itzhak Perlman? Isabel Toledo? Simple Gifts? Huh?

During Tuesday's inauguration of President Barack Obama, people curious about unfamiliar references used Google to supply the footnotes for the ceremony. The phenomenon was visible on Google Trends, a service that shows which search terms are rapidly rising in use.

Inauguration-related searches were hot on Tuesday, according to Google Trends.

(Credit: Google)

According to the U.S. results, Toledo, who designed First Lady Michelle Obama's dress, bubbled up to fifth place on the list earlier in the day. Once the ceremony began, up came violinist Perlman (ninth place), cellist Yo-Yo Ma (12th place), composer John Williams (26th place), and the variation on the Simple Gifts melody (14th place) that he wrote and the musicians played. Aretha Franklin rose up to third place for a time, too, and even "My Country, 'Tis of Thee" ranked 21st at one point.

People were curious about politicians, too--Sen. Dianne Feinstein made it as high as eighth place, and "Dick Cheney wheelchair" was 91st place.

More interesting, perhaps, is that in aggregate, every single one of the top 100 Google Trends searches were related to the inauguration on Tuesday. Many had to do with people's evident desire to find news about it or a place to watch a streaming video.

Update 7:39 a.m. PST January 21: See this Google blog post for some more details about the phenomenon. For instance, there was a lull in regular search in the United States while people watched the inauguration, and 12 percent of inauguration-related search queries came from outside the country.

All of the top 100 searches on Google Trends were related to the inauguration. (Click to enlarge.)

(Credit: Google)

Updated at 6:41 a.m. PST on Wednesday to update statistics from CNN and Akamai.

From what early numbers are indicating, the historic swearing-in of President Barack Obama was not the biggest traffic day for the Internet. But for many social networks and digital-media sites, Inauguration Day shattered traffic and usage records regardless.

Here are the ones we've heard from so far. We'll be updating this list as we hear more:

Akamai. The content delivery network has some numbers out that indicate traffic on the Web peaked right before noon Eastern time, with about 5.4 million visitors per minute flocking to online news outlets. While this is 22 percent above normal online news consumption, per Akamai, it's not a record. Obama's victory in November pulled in nearly 8.6 million visitors per minute, and the 7 million mark has been broken by both a hotly contested World Cup soccer game in 2006 and last year's March Madness college basketball playoffs.

Akamai said later on Tuesday that the inauguration did break an all-time record for the number of simultaneous video streams.

Visitors attempting to access CNN.com's live stream of the inaugural address got this message instead (Click image for larger view). CNN was just one of many Web sites that got overloaded during the speech.

(Credit: Screenshot by CBSNews.com)

CNN. It was a big day for the Time Warner-owned news outlet's Web site. It's been continually updating its statistics, but at press time, CNN.com said it has served more than 18.8 million live video streams, including 1.3 million at the same time right before Obama gave his address, since 6 a.m. EST. That's a record: Election Day served up only 5.3 million live streams. Apparently, it wasn't all smooth sailing, though. CBS News reports that CNN.com had a note posted for potential viewers who came to see the historic moment that said, "You made it! However, so did everyone else." (See screenshot at right.)

At 6 p.m. ET, CNN.com updated its statistics: There were over 160 million page views in a 12-hour span, along with 25 million live video streams--a new record for CNN, which had a previous high of 5.3 million live streams on Election Day. At peak, CNN estimates that it was serving 1.3 million simultaneous live streams.

Facebook. The social network, which partnered with CNN for a live feed of "status" updates (sort of like Facebook's equivalent of a Twitter post) pertaining to the inauguration, has put out some usage numbers and is still updating them. As of 10:15 a.m. PST, 600,000 status messages had been set using the CNN app, and an average of 4,000 Facebook status updates were set every minute during the inauguration. They peaked the minute Obama began his speech, with 8,500 status messages set in those 60 seconds. "Millions" of members logged into the social network during the live broadcast.

Mogulus. The live-streaming service powered online inauguration video streams for C-Span, USA Today, and other newspapers owned by USA Today publisher Gannett (which has a minority stake in the company). Inauguration coverage broke Mogulus' network record, according to early numbers, with 105,000 concurrent viewers and more than 1 million visitors total.

Hulu. The video hub, a joint venture between NBC Universal and News Corp., declined to provide any viewership statistics for Inauguration Day.

Our colleagues at CBSNews.com report that they, too, ran into trouble with their live stream of the inauguration speech, saying that many people could not load the stream around the time of the address due to overwhelming demand.

Twitter. Co-founder Biz Stone put up a blog post after the craziness had died down on Tuesday, saying that the rate of "tweets" (Twitter messages) per second hit as much as five times the normal rate, and that the rate of tweets per minute hit four times the normal rate. He acknowledged, though, that there was a lag time of two to five minutes for many users. The good news? Twitter, once highly outage-prone, didn't crash entirely.

The New York Times. No official numbers have been released, but a representative for the newspaper's NYTimes.com division said that early data indicates the live stream of the inauguration pulled in a record number of viewers compared to all the live video it's ever run. Not surprising.

Disclosure: CNET News is published by CBS Interactive, which also publishes CBSNews.com.

Caption: The most prominent feature of President Obama's new Whitehouse.gov site: a promise that change has come to America, and an oversize photo of Obama. On left, the outgoing Bush administration's site as of Tuesday morning.

As President-elect Barack Obama began his inaugural address at noon on Tuesday, his aides were busy switching over Whitehouse.gov.

Until 11:59 am EST, the Web site featured a photograph of former president George W. Bush leaving the White House for the last time. The relaunched site's most prominent feature is an oversize photo of the new president next to the slogan: "Change has come to America."

Because the presidential Web site launched under Bill Clinton's tenure, this is only the second time that Whitehouse.gov has changed hands. The Clinton-Bush handover was not without problems: The site on January 20, 2001, briefly sported the line "Insert Something Meaningful Here," and suffered from some broken links and 404 errors.

Obama's new site, too, has its bugs. The site administrators posted an entry saying Obama "was sworn in" before that happened; another post titled "Read the Inaugural Address" was blank an hour after Obama finished giving it; some photo captions were incorrect; and the search option didn't work reliably.

If you're interested in reading the inaugural address, our CBSNews.com sister site has posted the full text.

The White House also now has what it calls a blog, something that Bush didn't have, except for occasional features like his "Trip Notes" during an overseas visit. Macon Phillips, the White House's director of new media and one of the blog contributors, said in a post that "Whitehouse.gov is just the beginning of the new administration's efforts to expand and deepen this online engagement" in making this the most "open and transparent" administration in history. Phillips also asks for comments from the public through a Web form.

At least in its initial incarnation, the White House blog seems to be more a collection of press releases (a proclamation of a day of reconciliation) and Obama statements (remarks at a speech on Monday, and Tuesday's inaugural address). There is no opportunity to comment, the person posting the item is not automatically identified, and it doesn't include "trackbacks," meaning ways to identify who else is talking about the entry.

On technology policy, the new administration promises to support Net neutrality, encourage the development of Internet-filtering technologies for parents "while preserving the First Amendment," and "strengthen privacy protections for the Digital Age." In an echo of Obama's campaign Web site, it says intellectual-property owners should be "fairly treated," while copyright and patent laws should be updated.

The White House lists names of appointees for Cabinet positions, including well-known ones like Hillary Clinton for secretary of state and lesser-known ones like Robert Nabors for deputy budget director. But it missed the opportunity to post photos and even brief biographies of each of the nominees.

It does feature a reasonably flattering official biography of the outgoing President Bush, saying he worked "to create an ownership society and build a future of security, prosperity, and opportunity for all Americans. He signed into law tax relief that helped workers keep more of their hard-earned money" and took steps "to protect our homeland and create a world free from terror."

Elsewhere, though, another Web page lambastes Bush's "unconscionable ineptitude" in responding to Hurricane Katrina and promises that such a "catastrophic failure" will never happen again.

Today we have a new president to lead a new American path through what will be a tumultuous time. But President Obama won't be able to do it alone. He and his administration need to work together, and communicate with one another and the country, to ensure everything is running well.

That's why I've compiled a "cheat sheet" for the Obama administration, listing five services it should use in the White House. Sadly, it probably won't. Record-keeping laws and security concerns will ensure that none of my suggestions take effect.

AIM for White House staff

Why shouldn't the White House staff be able to communicate with one another over AIM? I'm sure many of them use it in their daily lives and bringing it to the White House to communicate quickly is, in my estimation, a pretty good idea.

Instead of forcing his staff to walk back and forth between wings and offices, what if President Obama was able to instant message his staff from the Oval Office. I can see it now: PrezObama312: "Where's the dossier on the Russian spy we've been tracking?" WHStaffer35: "IDK. BRB." PrezObama312: "K. G2G. L8r."

Wouldn't that be great?

BitTorrent for distributing government documents

I know BitTorrent has been the target of the RIAA and MPAA over the past few years due to its huge supply of copyrighted material, but why shouldn't the government embrace the technology and use BitTorrent to distribute information to the public?

Sure, there's always that issue of "pirates" running the service, but I don't see what all the fuss is about. Who will they tell? President Obama should look to BitTorrent as an ideal way to get the word out. The distributed network reduces the cost of running data centers by allowing all the network's users to share the load.

It makes sense to me.

Present.ly for internal microblogging in groups based on level

Aside from AIM, I think the Obama administration should use enterprise microblogging service Present.ly to allow White House staff and the president to communicate.

The real beauty of Present.ly is its ability to allow users to create groups. A top-level aide can put the president, vice president, and cabinet in one group so they can discuss world affairs in a Twitter-like format, and the rest of the staff can have their own group to take care of their own work.

Sure, someone might be able to hack their way into the president's Present.ly group ("Michelle10" is an easy password to crack, Mr. President), but it still would help the staff communicate far more effectively than walking back and forth between desks.

Did you see 24 Monday night? That's all they do.

Stickam for White House room streams

I don't know about you, but I'm not always convinced that White House staff is really working. I'm not even sure President Obama would ever really know if his staff is working. How could he? He's busy.

That's why he needs to install cameras throughout the White House and use Stickam to monitor his employees. At any given time, he can log in to Stickam, find the White House channel, and start viewing all the different rooms in the house.

I'll bet that would get everyone working.

Ustream with moderated chat for country-wide town hall meetings

Ustream is a fine video-streaming service that makes connecting with others simple and fun. It's also ideal for a White House town hall meeting where President Obama would be on camera and citizens from across the U.S. would have the opportunity to ask him questions in a moderated chat room.

I don't see any reason why the president shouldn't exploit Ustream in this way. He has shown time and again that he has a real desire to use technology to connect with the populace and capitalizing on Ustream to give citizens a voice would be just another example of him doing just that.

I realize that allowing citizens from across the U.S. to comment on the president's policies could be troublesome, considering millions would probably want to join in, but if the room had a cap on the number of people who could join, or an effective team that could moderate comments, I doubt it would be a problem.

I'd certainly like to join in on that chat.

Check out Don's Digital Home podcast, Twitter feed, and FriendFeed.

If you thought that social-media sites were foaming at the mouth on Election Day in an attempt to get the most eye-catching, mashed-up, user-generated gimmicks in place, you might not be too surprised to find out that the social Web has gone just as nutty over the swearing-in of Barack Obama as the 44th president of the United States.

Here's a roll call of a few notables: There's an official user-sourced inauguration blog that uses collaborative platform Tumblr to post everything from recommended links to funny photos of people posing next to cardboard cut-outs of Obama. Social network Facebook has partnered with CNN for CNN Live, which displays participating members' election-related status messages in a feed next to a live stream of the ceremony. MySpace, meanwhile, has collaborated with Ashton Kutcher's Katalyst Media for a celeb-studded "Presidential Pledge" project.

Cable network Current will be displaying related messages from Twitter on-screen in its inauguration coverage (which will also be streamed on Current.com), much as it did during the presidential debates.

Also on the live-streaming front, Web video hubs like Joost and Hulu--in addition to the sites of just about every major broadcaster--will be showing inauguration coverage with varying degrees of user commentary and interactivity.

Not to mention the fact that a zillion of the Twitterati, from reporters to on-air anchors to random bystanders to Twitter co-founder Evan Williams, are actually in D.C. for the occasion. It shouldn't be too hard to track down their raw commentary, especially since gossip blog Gawker is mining through notable media figures' "tweets" to poke fun at them.

We'll be updating this post throughout the day to let you know what worked, what didn't, and who's going to be placing angry calls to their hosting providers on Tuesday night.

6:56 a.m. PT: AllVoices.com, a "citizen journalism" site, appears to have been hacked on Inauguration Day, with the entire site replaced by a text message that says "HI ETHAN."

Meanwhile, New York Times reporter Brian Stelter has Twittered that cell phone service in D.C. is already showing signs of stress; he says that he can text but not call.

7:05 a.m. PT: Digital marketing agency Deep Focus has created Tweet The Inauguration, which aggregates Twitter updates that have, say, the word "inauguration" in them or are accompanied by the #inaug09 hash tag (which the Twitter community has generally accepted to delineate inaugural tweets. It's a lot like Current's strategy. My only gripe? It only displays one tweet at a time.

Also, an early contender for the "great inauguration tweets" department, from @pistachio:

7:14 a.m. PT: Tim Shey reports via Twitter that the live broadcasts from both Hulu and CNN.com were too slow. "We went to good old digital broadcast: NBC in HD."

7:19 a.m. PT: A Twitter user asked me how you can watch the inauguration on your iPhone. I pointed him to Ustream.tv's inauguration stream. The Ustream app is brand-new in Apple's App Store.

Also, I'm noticing that Twitter is loading a little more slowly.

7:22 a.m. PT: If you want a report that's more on-the-ground and less about whether Twitter has crashed yet or not, check out our sister site, CBSNews.com, and its Political Hotsheet.

7:24 a.m. PT: Media pundit Jeff Jarvis has Twittered that he's having issues with Ustream's iPhone app while attempting to stream inauguration coverage. "Just as I tweeted I was watching live TV on my iPhone with UStream, it crashed," Jarvis lamented. "Now it's buffering. Tough day to launch this."

7:27 a.m. PT: Have a look at Twitter Search's top trending topics: " #inaug09, Happy Inauguration, #inauguration, Washington, White House, President Obama, Hulu, #tcot, National Mall, MSNBC."

7:29 a.m. PT: One Twitter user is very happy to have found a live stream with closed captioning, on the Senate's Web site.

7:31 a.m. PT: Yup, Twitter's having issues. "Twitter already starting to fail under the load," one user reports. "I'm not even getting the whale when it does."

7:33 a.m. PT: Another Twitter user says that Ustream.tv's live feed is holding up better than Hulu's.

7:35 a.m. PT: Loads of Twitter users are directing me to TweetGrid, another aggregation site. The TweetGrid app has created an inauguration-specific site, but it's already starting to periodically get downtime errors.

7:38 a.m. PT: What am I watching? I've found Ustream's coverage to be very stable.

7:46 a.m. PT: Dispatch from our wacky-news correspondent, Stephen Shankland: "A viral marketing stunt at its finest: Trident's site called Joe Biden's teeth. Upload your smiling photo and give them your address and they'll give you a pushpin on a Google maps mashup and send you some gum in 6 to 8 weeks."

7:47 a.m. PT: In case you're tired of whatever live stream you're watching, here's a very interesting article about how Obama's inauguration may be one of the biggest days for the Internet--literally.

7:51 a.m. PT: Just tried to load Paste Magazine's Web app "Obamicon Me," which stylizes any photo you give it to look like artist Shepard Fairey's now-iconic "HOPE" poster. The site's still up--but taking an awfully long time to load.

7:54 a.m. PT: Another inauguration aggregator: Twinauguration.com. I'm checking it out now.

7:56 a.m. PT: Somebody is aggregating inauguration-related posts to TwitPic, the mobile photo service that syncs to Twitter. TwitPic crashed when it was the source of the first close-up photo of last week's Hudson River plane crash: think it'll stay afloat during Inauguration Day?

(Credit: jane_davis on Flickr)

8:01 a.m. PT: San Francisco counterculture blog Laughing Squid has linked to some Flickr photos detailing how pranksters changed every sign on the city's Bush St. to "Obama St."

8:05 a.m. PT: Lots of Twitterers have been talking about the fact that outgoing Vice President Dick Cheney is at the inauguration in a wheelchair after pulling a muscle in his back. We hope that Cheney makes a speedy recovery, but that hasn't stopped the Web's snarkmongerers from comparing the much-vilified vice president to the likes of the villainous Mr. Potter from It's A Wonderful Life and Dr. Evil from Austin Powers.

Says comedian and "I'm a P.C." mascot John Hodgman:

8:07 a.m. PT: We've got a Twitterer estimating that 3,000 people are updating their Facebook statuses each minute using the Facebook-CNN live tool.

8:12 a.m. PT: CNN is reportedly saying that this is the most-watched event in television history worldwide. I wonder if they're counting live streams on the Web?

8:15 a.m. PT: Another observation from my colleague Stephen Shankland: "Add this if you want: There's a huge lag between CNN and the live streaming view I'm watching. Being out of sync makes live chat with your pals pretty awkward."

8:20 a.m. PT: Guest post from Stephen Shankland: Google Trends shows that eight out of 10 hot searches on Google are inauguration related. live inauguration coverage tops at "volcanic."

8:26 a.m. PT: Guest post from Stephen Shankland: I just did a test. 99 Twitter comments tagged #inaug09 in 45 seconds.

8:28 a.m. PT: NYU journalism professor Jay Rosen Twitters a link to an AFP article that says Obama's Whitehouse.gov site will take over one minute after noon. The AP news coverage streamed on Ustream just informed me that, by law, the President must be sworn in by noon.

8:30 a.m. PT: Guest post from Shankland: I just measured the time lag between live and the stream I'm watching the live stream at the Presidential Inauguration Committee site. It's pretty significant: 2 minutes 11 seconds.

8:33 a.m. PT: A lot of Twitterers are griping about live-streaming issues, like this one:

8:36 a.m. PT: The official Obama "Inaugural Tumblelog" now features a photo of incoming Chief of Staff Rahm Emanuel making a funny face.

8:38 a.m. PT: My Ustream access has started to fuzz out.

All of the 10 hot Google search trends in the United States had to do with the inauguration at 8:35 a.m PST.

(Credit: Google)

8:38 a.m. PT: Guest post from Shankland: Now 10 out of 10 hot Google search terms are related to the inauguration. C-Span gets three of them.

8:43 a.m. PT: Alerted via Twitter: The Senate's inauguration live stream has crashed entirely. I get an instant page load error.

8:49 a.m. PT: Also from the Twitterverse: CNN's reporting records for its online live streaming, with 8 million streams as of 11:10 a.m. Eastern. The previous record was 5.3 million on Election Day.

8:51 a.m. PT: From Shankland: The lag between CNN and live stream at the Presidential Inauguration Committee site dropped from more than 2 minutes to about 5 seconds. How'd they do that? What did they cut?

8:52 a.m. PT: Just got my first flat-out Twitter outage of the day.

8:59 a.m. PT: Yup. Twitter's "tweets" are coming in with several minutes of lag.

9:01 a.m. PT: And, yes, Whitehouse.gov has now transitioned to its Obama incarnation.

9:02 a.m. PT: My colleague Stephanie Condon has a report on the state of D.C.'s wireless infrastructure right now: Spectators crowd the Mall and wireless networks.

9:07 a.m. PT: Well, Obama's officially President now. But I haven't been able to see the Twitter reactions because there's about a four or five-minute lag time.

9:12 a.m. PT: Big on Twitter right now: The fact that Obama flubbed up his inaugural oath as Chief Justice John Roberts was swearing him in. Oops!

9:15 a.m. PT: The live streams at many major news outlets are still problematic, as this Twitter post shows:

9:22 a.m. PT: Observations on the digital generation: A bunch of Twitterers report that one of the TV streams showed that 10-year-old Malia Obama took out her camera and took a photo. Cute!

9:27 a.m. PT: I watched most of the inauguration coverage on Ustream, and had a pretty amusing ad placement the whole time (left). Former vice presidential candidate and Saturday Night Live fixture Sarah Palin, it appears, is not going anywhere any time soon.

9:31 a.m. PT: Twitter has started to calm down slightly. Despite some sluggishness and very brief outages, the microblogging service managed to stay afloat during Obama's swearing-in and speech.

9:37 a.m. PT: Just in from CNN: "According to early data, as of 11:45 a.m. ET today, CNN.com Live has served 13.9 million live video streams globally since 6 a.m., shattering its all time total daily streaming record set on Election Day with 5.3 million live streams."

9:41 a.m. PT: Former Bush strategist Karl Rove, now a prolific Twitter user, has posted the message "It (has) been quite a ride--heading home." And a TwitPic.

9:49 a.m. PT: From my colleague Ina Fried: "While the social media were buzzing, corporate e-mail systems were likely experiencing a light load. One tech PR person noted that he had gotten just a single e-mail in the last hour, a fraction of his usual volume."

Amber Ettinger, better known as "Obama Girl," has teamed up with Stickam for coverage of the presidential inauguration. Live coverage will be streamed live Monday at 8 p.m. EST from InauguralFest, and viewers will be able to see what she is doing all day at the inauguration starting at 10 a.m. EST Tuesday.

Integrated Media Measurement, an online research firm, found (PDF) that women between the ages of 15 and 48 tend to watch a television show and surf the Web an average of 17.5 minutes per day, while men do the same for just 15.7 minutes each day. Women between 30 and 39 average 23.3 minutes of simultaneous Web and TV usage each day. More importantly for marketers, women tend to multitask more as they get older, while men multitask less often. According to Amanda Welsh, head of research for IMMI, "women are more inclined to multitask than men" while using the Web.

Professional social network LinkedIn announced Monday that it has partnered with IBM to bring social-network functionality to Lotus Notes, an enterprise client that provides e-mail and instant-messaging services to users. The social-network plug-in will provide Lotus Notes users with contact and networking information about those they're contacting (as long as they are using LinkedIn) and browse LinkedIn's news feeds. The companies plan to unveil the new plug-in at Lotusphere later this year and hope to release it to Lotus Notes users by June.

Juniper Research released a report Monday saying event-based sales should increase the value and monetization of mobile dating and chat room sites. The report said that although subscription revenue will still contribute the most revenue to online dating sites over the next five years, charging customers to contact one another or providing virtual gifts will become increasingly important in their business models going forward. Juniper also found that free services that charge for contact are becoming more popular and could become the standard sometime during the next 10 years.

Navitell, a Belgium-based start-up that develops software that adds location-specific multimedia content to mobile phones, announced Monday that it has raised approximately $2.6 million in a round of funding that was led by FPIM. According to the company's executives, they plan to use the funding to expand their set of personalization services.