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December 9, 2009 7:25 AM PST

Facebook details new privacy settings

by Larry Magid
  • 11 comments

Facebook users are about to see an unfamiliar screen when they sign on to the service--a request to configure their privacy preferences. But it's not really a request. It's a requirement.

"As far as we know, it's the first time in the history of the Internet," said Facebook spokesman Simon Axten, "that so many people have been required to make affirmative decisions about their privacy."

The company on Wednesday provided details of the changes that CEO Mark Zuckerberg blogged about last week. These include eliminating regional networks and giving users more granular control over who can see individual pieces of content while making some basic profile information available to everyone. Also, Facebook is simplifying what this blogger and others have criticized as overly complex privacy controls, but it is also requiring members to make some information available to the public.

All Facebook users will be asked to configure privacy settings

(Credit: Facebook)

Controversial privacy history
Over the years, Facebook has been the subject of criticism, lawsuits, and threatened federal action over various changes to its privacy policy.

In 2007, Facebook announced its Beacon advertising service, which broadcast member activity on partner sites to their Facebook friends. If you bought a movie ticket on Fandango, for example, all of your Facebook friends would immediately know about it. The Beacon program unleashed a campaign from consumer advocacy groups including MoveOn.org as well as a class action law suit that was settled this September. As part of that settlement, Facebook agreed to shut down Beacon and to donate $9.5 million to an independent foundation to "fund projects and initiatives that promote the cause of online privacy, safety, and security."

In February of this year, Facebook found itself at the center of another privacy storm after it announced a change in its policy that would give the company seemingly perpetual control over user-supplied content. That prompted the Electronic Privacy Information Center to threaten filing a complaint with the Federal Trade Commission and also led to the formation of a Facebook group called People Against the new Terms of Service that attracted nearly 150,000 members protesting the changes. The uproar caused the company to rescind those changes and resulted in CEO Mark Zuckerberg holding a press conference where he announced that the company would create "a new approach to site governance" so that its decisionmaking would be more transparent.

Mandatory privacy settings
All users will soon be confronted with a "privacy announcement" informing them that they must configure their settings. Initially, you will be able to "skip for now" but you will later be required to go through the steps in order to continue using the service, according to Axten.

To encourage people to share information, Facebook has set the default to "everyone," but you can later go back to set more restrictive settings. You can also keep your old settings. If you're not sure what they are, you can display them by hovering over the radio button.

New Facebook privacy setting page

(Credit: Facebook)

In the final step, Facebook displays your settings and gives you a chance to change them. At this point or at any time in the future you will be able to adjust any of your settings

Final stage verifies new settings.

(Credit: Facebook)

The Facebook settings will be based on four basic levels: friends, friends of friends, everyone, and customize. If you belong to a network, you will also have the setting friends and networks. As before, you will also be able to customize settings to include or exclude specific friends or groups of friends.

Some information must be publicly available
Some information--including name, profile picture, gender, current city, networks you belong to, friend lists, and pages you're a fan of--will be available to everyone. The only way to keep that information from the general public is to not include it as part of your Facebook profile. Users also have the ability to limit what can be found via a search on Facebook and what information Facebook will make available to search engines like Google and Bing.

According to Axten, that information is being made publicly available to make it easier to find people using Facebook search, especially people with common names. If you locate a "John Smith" in a Facebook search, seeing his picture and knowing where he lives can make it easier to pinpoint the right person. Though not mandatory, Facebook, according to a spokesperson, is encouraging people to make other information public such as where they went to school or where they work. However Axten added that if a user had previously configured their privacy settings, they should keep what they already have.

While adults have the option of making content available to everyone, the maximum exposure available to users under 18 will be friends of friends or school networks.

Control over who gets to see your posts
The most important change is that you will now be able to specify who can see each piece of your content including status updates, photos, and videos. Each time you add content, you'll be able to determine whether it can be seen by everyone, friends and network, friends of friends, only friends, or a custom setting. Customized settings allow you to include or exclude individual people or lists of people. For example, one could share last night's exploits with his fraternity brothers but not with his fellow church members or office mates. The list feature, which has long been available, allows you to divide your friends into groups. For example, as a journalist, I encourage readers to "friend" me at Facebook.com/larrymagid, but I also maintain a list of "real world friends."

Third-party application settings
As in the past, you will have some control over the information that can be seen by operators of third-party Facebook applications. Facebook has added the ability to fully block an application from accessing any information but, in most cases, that will disable the application.

Facebook's Axten said that application developers will have access to all publicly available information, but can only access other information with the user's permission. Applications are also required to only access user information that is essential for them to run. The company, said Axten, has an enforcement squad to ensure compliance.

Facebook is also launching a new Privacy Center that will offer "a comprehensive guide that helps users understand and control how they share information."

Disclosure: Facebook is one of several companies that provides support to ConnectSafely.org, a nonprofit Internet safety organization I help run.

Originally posted at Safe and Secure
Larry Magid is a technology journalist and an Internet safety advocate. He's been writing and speaking about Internet safety since he wrote Internet safety guide "Child Safety on the Information Highway" in 1994. He is co-director of ConnectSafely.org, founder of SafeKids.com and SafeTeens.com, and a board member of the National Center for Missing & Exploited Children. Larry's technology analysis and commentary can be heard on CBS News and CBS affiliates, and read on CBSNews.com. He also writes a personal-tech column for the San Jose Mercury News. You can e-mail Larry or follow him on Twitter @larrymagid.
August 24, 2009 7:01 AM PDT

Facebook's hiring like crazy again

by Caroline McCarthy
  • 8 comments

Facebook CEO Mark Zuckerberg plans to increase the company's head count by as much as 50 percent this year. The young founder said in an interview with Bloomberg that since there are a significant number of engineers and developers looking for work, Facebook--still flush with venture funding, and with revenues on the rise--can scoop them up.

As you may recall, Facebook had aimed to hit 1,000 employees by the end of 2008, but the market crash stalled that aim. The company currently has 1,000 employees, the Bloomberg article said.

But Zuckerberg also said he's trying to keep down costs so that the company can finally achieve profitability. Facebook has been keeping a lid on employee perks for some time now, even though it does feed its minions for free, Google-style.

"The thing I want to remind people of is we're way closer to the beginning than the end," Zuckerberg said in the Bloomberg interview, published Monday, explaining why Facebook moved to a stripped-down, concrete-walled office building when it needed a bigger headquarters. "A lot of times buildings can be a signal that you've made it. I would rather that our building feel much more like a very large garage."

Not everything he said was tinged with humility: he did confirm that he eventually hopes Facebook will have a billion users. Right now, it's over a quarter of the way there.

Originally posted at The Social
July 15, 2009 10:45 AM PDT

Facebook hits a quarter billion users

by Caroline McCarthy
  • 8 comments

Least surprising news of the day: Facebook has officially grown to 250 million active users across the world, according to a post on the company blog by CEO Mark Zuckerberg.

"For us, growing to 250 million users isn't just an impressive number; it is a mark of how many personal connections all of you have made, and how far we at Facebook have to go to extend the power of connection to the billions of people around the world," Zuckerberg wrote. (The post is accompanied by an animation of how Facebook's growth spread around the world, which is pretty cool.)

Facebook announced that it had reached 200 million members barely over three months ago. Then, Facebook commemorated the occasion with the launch of a new nonprofit-focused initiative, Facebook for Good. This time, they're not launching anything fancy, just assuring members that they're continuing to develop and innovate.

"Today as we celebrate our 250 millionth user, we are also continuing to develop Facebook to serve as many people in the world in the most effective way possible," Zuckerberg wrote. "This means reaching out to everyone across the world and making products that serve all of you, wherever you are--whether through Facebook Connect, new mobile products and the other things that we are building."

Interesting that he specifically mentioned mobile development. Facebook's growth explosion as of late has been largely overseas, and some would argue that the next frontier for the massive social network would be to make better inroads into countries where people are more likely to be accessing the Web on a mobile device than on a computer.

Facebook Connect, which lets external sites use Facebook login credentials and some profile data, has been one of the company's most high-profile projects since debuting about a year ago. It's also been a big success, with some reports that the company may build a powerful advertising network around it.

And "other things" likely entail the social network's virtual currency system, a potentially lucrative product that was finally announced after much speculation but has yet to make any kind of formal debut or rollout.

It took about four months for Facebook to go from 150 million to 200 million members, and slightly longer than that for it to grow from 100 million to 150 million.

Also making Facebook-related milestones this week: "The Accidental Billionaires," the factually questionable account of the social network's early days at Harvard, debuted in bookstores on Tuesday and had cracked Amazon's top-100 ranking by the end of the day.

Originally posted at The Social
May 22, 2009 7:18 AM PDT

Facebook tell-all 'Accidental Billionaires' on sale in July

by Caroline McCarthy
  • 8 comments

(Credit: Doubleday)

This one sure snuck up on us: "The Accidental Billionaires," author Ben Mezrich's presumably tawdry take on Facebook's origins, is hitting bookshelves on July 14.

Last we'd heard, it was getting released this fall.

You probably know the plot by now: Facebook founder Mark Zuckerberg, along with Harvard classmate Eduardo Saverin ( a co-founder who is no longer affiliated with Facebook and has had some legal beef with Zuckerberg over the years) allegedly started the site to meet women. In due time, they got rich and out of control. Or at least that's how Mezrich, famed for his tales of wild, young success at elite universities, writes it. A leaked book proposal last year showed some signs of inaccuracies.

A columnist at The Daily Beast has already named it one of her "13 Hottest Summer Reads." And actor Kevin Spacey, who produced and starred in "21," the film adaptation of Mezrich's book "Bringing Down The House," wrote a blurb for Amazon.com about it.

"'The Accidental Billionaires' is the perfect pairing of author and subject," Spacey summarized. "It's pure summer fun--a juicy, fast-paced, unputdownable Mezrich tale that adds to his canon of lad lit."

I'm taking "lad lit" to mean "chick lit for dudes." And it sure looks like a salacious read: the description on the cover reads "The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal." The artwork features two martini glasses--one full, with olives, the other partially smashed with a Harvard-logo cocktail stirrer lying beside it--and a red, lacy brassiere.

Apparently, it'll all get even juicier soon. Facebook reportedly isn't too pleased about the book's debut, and Hollywood veteran Aaron Sorkin has been tapped to handle the film adaptation.

UPDATE (10:36 a.m. PT): This probably goes without saying, but Facebook representatives have declined comment on the topic of "The Accidental Billionaires."

Originally posted at The Social
May 20, 2009 6:39 AM PDT

Zuckerberg mum on funding, ad network rumors

by Caroline McCarthy
  • 2 comments

It's been a big week for Mark Zuckerberg.

First of all, the young Facebook founder and CEO finally turned 25. That was last Thursday. But more importantly for the tech rumor mill, he's had to deal with a fresh flurry of speculation: did the company really turn down a $200 million funding round at an $8 billion valuation? Has it raised $150 million specifically so that employees can cash out their stock?

Needless to say, in Zuckerberg's interview Tuesday at the Reuters Global Technology Summit, he didn't answer any of those questions concretely. His response to the notion of more capital was, in short, that Facebook doesn't need it but that doesn't mean they won't raise it.

"If there's an investment to be done on very good terms, we will consider it if for no other reason than to have more buffer if we want to do something in the future," Reuters quoted Zuckerberg as saying. "Some of the rumblings that people are reporting on, are just different conversations that have happened, but there's really nothing new to talk about there."

He did say that it'll be "a few years" before the company chooses to go public.

There have been rumors that Facebook will launch an ad network for the developers using Facebook Platform and Facebook Connect. Zuckerberg offered the company's version of a neither-confirm-nor-deny answer when asked about this, saying (per Reuters) that "it could be a pretty natural extension for us to do something with ads or a number of other things that we've considered." Somebody's been well trained in the vague language department.

Only 25 years old, and he's already mastered that complicated Jedi trick known as the non-answer. Impressive!

Originally posted at The Social
April 16, 2009 5:56 AM PDT

Facebook valuation rumors swirling again

by Caroline McCarthy
  • 9 comments

Everybody's playing the Facebook valuation game again, in light of persistent reports that the social network is in need of more cash to fuel its rapid and expensive global expansion.

The rumors aren't too surprising. Given the recession and the tough advertising climate, the numbers getting tossed around are some of the lowest we've seen recently.

Currently circulating: Facebook CEO Mark Zuckerberg rejected a fresh round of funding that would have valued the company at $4 billion. Another: one potential investor submitted a term sheet for a valuation in the neighborhood of $2 billion.

What we've heard: Facebook stock trades privately at between a $2 billion and $3 billion valuation. That's consistent with the numbers that everybody else is tossing around. And we've known for a while that when the ConnectU vs. Facebook legal spat was settled, Facebook valued itself around $3.7 billion.

What's new this time around is that reports indicate Zuckerberg is extremely adamant about rejecting investment cash at a valuation he considers too low. When Facebook took a $240 million stake from Microsoft in November 2007, the investment was at a $15 billion valuation. Since then, it's become clear that it was a preferred-stock deal and that Facebook's true valuation has never been that high. But from what it sounds like, Zuckerberg would like it to get up there.

It was long before the massive Microsoft stake, after all, that Yahoo offered to buy the social network for $1 billion. Considering how much Facebook has grown since then--not to mention the new investments--the valuation shouldn't be only two or three times that.

"As a matter of policy, we don't comment on financial matters such as company valuation," a Facebook representative told CNET News in an e-mail.

This post was updated at 8:41 a.m. PT.

Originally posted at The Social
April 8, 2009 6:59 AM PDT

Facebook hits 200 million members, thinks charity

by Caroline McCarthy
  • 3 comments

We knew Facebook was about to hit 200 million active users, but now it's official, per a post by founder and CEO Mark Zuckerberg on the company's official blog.

"We will welcome our 200 millionth user to Facebook some time today," wrote Zuckerberg, who's just over a month away from his 25th birthday. "Growing rapidly to 200 million users is a really good start, but we've always known that in order for Facebook to help people represent everything that is happening in their world, everyone needs to have a voice."

To commemorate the occasion, Facebook has launched a page called Facebook for Good, a page for members to share stories and experiences about how the social site has helped them give back.

It has also partnered with 16 charities and advocacy groups that have created virtual "gifts" that members can buy for one anothers' profiles. Most of the proceeds of the sale will go to the charity--Zuckerberg wrote that the rest will go to administrative costs, not to Facebook.

The partner organizations include a few longstanding names in charity like the American Red Cross and the American Heart Association, as well as newer tech-industry favorites like micro-loan start-up Kiva, shoe retailer Toms, and clean-water group Charity Water.

The campaign also puts Facebook's virtual-gift platform and "credits" system back in the spotlight at a time when, after much anticipation, the company is finally starting to make some moves in the micropayment space.

Slightly over a year ago, at the South by Southwest Interactive Festival, Zuckerberg was asked about Facebook's plans in the philanthropic space. His response was that the company wasn't yet at that point.

"I think at this point, because we're not incredibly profitable, we're not at that stage of the company--hopefully we get there--that's not really something that we can do a lot of," he said to CNET News last March. "But I'd like to think that just what the company is trying to do in general, just helping people communicate, is actually making the world better."

A year later, Facebook's revenues are up, but not as much as some critics say they ought to be. This kind of growth isn't cheap--and with 200 million users, Facebook still has a lot of work to do on the business side, not just in the feel-good, change-the-world department.

Originally posted at The Social
March 31, 2009 11:49 AM PDT

Facebook flick moves ahead, but Facebook not thrilled

by Caroline McCarthy
  • 5 comments

I won't believe it for sure until we see grainy paparazzi shots of actor Michael Cera walking around on a movie set in a North Face fleece and Adidas flip-flops, but it looks like things are moving forward on the film based on the early days of Facebook.

And, Business Insider hears, Facebook may be warning former employees not to talk to people involved with the making of the movie.

This is consistent with something I heard last fall from an early Facebook employee who is no longer with the company. This former Facebooker said the company had told the movie's team that it was unwilling to cooperate in the event that the film was based on a salacious new tell-all book about Facebook--and that indeed appears to be the case.

The movie, as you may recall, is spearheaded by West Wing creator Aaron Sorkin and is reportedly based on a book by Bringing Down the House author Ben Mezrich, known for scandalous tales of ambition and temptation set at elite universities. That's a fine match for Facebook, which was founded by Mark Zuckerberg and some of his friends while they were all undergraduates at Harvard.

But when screenshots of Mezrich's book proposal were leaked to the Web last year, it became evident that Zuckerberg wasn't going to be painted in the best light, and also that there may be a gray area in the fact-checking department. The proposal mentions, for example, a scene in which Zuckerberg dines on exotic food on the yacht belonging to the CEO of Sun Microsystems; Scott McNealy, who would have been CEO of Sun at the time, openly professes to never having owned a boat.

Sounding like a darker and more cutthroat Revenge of the Nerds, the proposal talks about how Zuckerberg created Facebook so he could hook up with more girls--something that Facebook insiders scoff at because Zuckerberg has had the same girlfriend since before he built Facebook--and climbed to the top of Harvard's social ladder.

Mezrich's book is reportedly hitting stores this fall. There isn't yet a timeline on Sorkin's movie adaptation that we know of.

Originally posted at The Social
March 11, 2009 12:42 PM PDT

Zuckerberg gets poked off Forbes billionaire list

by Caroline McCarthy
  • 4 comments

A while back we predicted that Facebook founder Mark Zuckerberg was in danger of losing his title as the world's youngest billionaire due to the maddening ascent of teen diva Miley Cyrus. But, Forbes magazine says, Mark Zuckerberg, who's just shy of his 25th birthday, has indeed lost his title as the world's youngest billionaire--simply because he's not a billionaire anymore.

He's still fabulously wealthy, obviously, and clearly stands a chance of making it back onto the list. But his fortune is tied closely to Facebook's valuation, and with the worldwide recession in effect, that valuation has only gone down. The company still relies on advertising revenue, which has been hit hard by the market collapse. Forbes hasn't released a figure as to what they guess Zuckerberg's actual worth might be.

Even worse for poor Zuck: He's been replaced by a guy with the worst sideburns I've ever seen. The title of world's youngest billionaire has returned to Prince Albert von Thurn und Taxis, a 25-year-old German worth $2.1 billion, whose facial hair could only be at home in a 19th-century imperial army or a divey hipster music venue.

Kind of makes you appreciate Zuckerberg's trademark North Face fleeces and Adidas sandals.

Originally posted at The Social
February 27, 2009 7:45 AM PST

Podcast: Watchdog on Facebook's democratic foray

by Larry Magid
  • Post a comment

Facebook CEO Mark Zuckerberg announced on February 26 that, from now on, the company will post proposed changes to its terms of service and other policies for member input.

If more than 7,000 people comment, the policy will be put to a vote, and the result "will be binding, if more than 30 percent of all active registered users vote."

Based on Facebook's current 175 million user base, that's nearly 53 million people, which makes it questionable whether the company will ever get sufficient voter turnout.

CBS News and CNET Technology analyst Larry Magid discuss the move with Jamie Court, president of Consumer Watchdog.

Listen now: Download today's podcast

Originally posted at Safe and Secure
Larry Magid is a technology journalist and an Internet safety advocate. He's been writing and speaking about Internet safety since he wrote Internet safety guide "Child Safety on the Information Highway" in 1994. He is co-director of ConnectSafely.org, founder of SafeKids.com and SafeTeens.com, and a board member of the National Center for Missing & Exploited Children. Larry's technology analysis and commentary can be heard on CBS News and CBS affiliates, and read on CBSNews.com. He also writes a personal-tech column for the San Jose Mercury News. You can e-mail Larry or follow him on Twitter @larrymagid.
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