Webware

It was inevitable that someone would seriously consider taking Google's dare.

Rupert Murdoch is reportedly thinking about removing all of News Corp.'s content from Google and striking an exclusive deal with Microsoft's Bing.

(Credit: Dan Farber/CNET)

For years, Google has all but dared traditional media companies trying to develop online businesses to live without the traffic it sends their way. The folks at the Googleplex make it clear that content owners who believe Google is unfairly indexing (or stealing, depending on your point of view) their content can easily remove that content from Google's massive corner of the Internet.

There's a tradeoff for that independence, of course: Don't expect the advertisers that have signed deals based on site traffic to pay the same amount next year.

News Corp. might be getting ready to do what many think is unthinkable. Reports have surfaced over the last several months, most recently in the Financial Times, that News Corp. is in talks with Microsoft to enact a plan that would see News Corp. properties hiding their content from Google's search engine in return for exclusive listing with Bing.

Rupert Murdoch, News Corp.'s famously cantankerous leader, isn't stupid: Microsoft would also have to pay News Corp. for the privilege of exclusive access to that content. But as Microsoft continues to lose billions of dollars a year on its online business, can it afford to be successful with this strategy?

Even if Microsoft is willing to cough up a huge sum (which Kara Swisher at Boomtown thinks is unlikely) for News Corp. content, this plan would only have a chance of turning the tables on Google if News Corp. and Microsoft can convince other large media companies to follow their lead.

First off, the practice of actually removing News Corp. content from Google would be relatively simple. News stories from The Wall Street Journal, commentary from The New York Post, and videos from News Corp.'s myriad cable and satellite television organizations can be tagged with a "noindex" tag, and Google won't index those pages as they are published. This also applies to pages that have been previously indexed, since they will be crawled again, this time with the new tag attached.

However, News Corp. would then need a backup plan to compensate for the revenue it would lose from the precipitous drop in traffic. With 65 percent of the search market, Google is the largest Web site in the world as measured by traffic. And its stated goal is to be the best information kiosk ever created by fielding queries and sending searchers on their way as fast as possible.

Murdoch has proposed removing his Web sites from Google only after constructing pay walls like the one used at the Wall Street Journal to limit free access to content, which is a somewhat controversial notion in this media era.

What News Corp. and Microsoft are reportedly discussing, however, is slightly different. Under the scenario outlined by the Financial Times, it does not appear that News Corp. would erect pay walls for all its content upon removal from Google. Instead, it would continue to make that ad-supported content available for free exclusively through Bing, helping offset the decline in traffic with a cash payment.

The two companies would then presumably market the hell out of the arrangement, because it would require a sizable shift in consumer expectations for Internet search. Right now, people are used to the idea that DirecTV is the only television provider that can offer a full package of NFL games every week, or that Comcast's Versus channel isn't available on DirecTV because of a licensing spat.

But that's not what they expect when they search online for news or information about a certain topic, and it would take some effort to educate them that The Wall Street Journal or Fox News' content can only be found if you're searching on Bing. Microsoft has already invested $100 million into Bing advertising, and would need to increase that amount to drive home the point that Bing is the only place you can find Fox News stories.

So will enough people be interested in that content as to change their search behavior and dramatically increase Microsoft's search market share? It's hard to see News Corp. moving the needle by itself, but modest results could embolden Microsoft to cut similar deals with other news companies and start the ball rolling toward the idea of Bing 2.0 as "the world's news search engine." That would be an interesting product.

As with just about everything, however, such a deal will likely come down to the amount Microsoft is willing to invest in such a project. Microsoft's Online Services Division, which runs Bing, is currently hemorrhaging money to the tune of $480 million in losses during its first quarter alone. Setting up content deals with the media industry would increase short-term costs with an iffy notion of when that investment would pay off in terms of increased search market share. And while Microsoft continues to milk Windows and Office profits, it can't throw money down a rabbit hole forever.

That means there's a sizable chance that this whole operation is geared around News Corp. negotiating a search and technology services deal with Microsoft to replace its current one with Google, which expires next June. Installing Bing as the search provider on News Corp. sites would generate increased searches for Microsoft while denying a common enemy Google some revenue, without kick-starting a huge battle that would have wide-ranging effects.

Murdoch has been able to tap into a well of frustration among those in the traditional media business over the way they are unable to duplicate the profits they enjoyed in the offline world on the Internet. But does he really want to call Google's bluff?

If so, he's banking on the notion that while basic news is a commodity, opinion and analysis is not. And whatever you might think of the various News Corp. properties, it's hard to argue they haven't earned a reputation for themselves as a unique source of opinion and analysis.

Google has entered into an agreement to acquire online ad-optimization firm Teracent, the search giant announced in a blog post on Monday. The transaction is subject to several closing conditions, but is expected to close by the end of the quarter.

Google said it has been "busy releasing new features and products to help improve display advertising on the Web," according to the blog post. After examining Teracent's technology, the company felt that it fit "neatly" into its display-advertising goals, the blog said.

Teracent certainly brings something new to Google's advertising efforts. The company's technology tweaks images, products, messages, or colors to optimize ad units based on the viewer's location, what language they speak, the kind of content they're viewing, the local time, and how well particular units have performed in the past. It does all that work in real time as the algorithm examines the ad's environment.

"This technology can help advertisers get better results from their display ad campaigns," Google wrote in a blog post. "In turn, this enables publishers to make more money from their ad space and delivers Web users better ads and more ad-funded web content."

Teracent should be integrated into Google's advertising efforts by the end of the quarter. Neither company divulged how much Teracent was acquired for.

Google is derailing the GrandCentral Web site in order to get fully onboard its Google Voice train.

Google sent out an e-mail to GrandCentral users Saturday announcing that it will be closing down the GrandCentral Web site on December 31.

Google Voice, of course, is the new version of the GrandCentral technology Google acquired in July 2007. Under the service, people pick a phone number from Google Voice; when others call it, Google can ring all the actual phones a person uses and handle voice mail.

Google Voice is still in beta, but GrandCentral users have had the option to upgrade since last spring. Old messages, however, are still on the GrandCentral site, so Google strongly suggests "downloading any messages or contacts that you want to keep in the next 43 days," the e-mail read.

Perhaps this signals that Google Voice is nearing a public launch?

Earlier this month, Google announced its intention to acquire Gizmo5, an Internet telephony company it plans to merge into the Google Voice team. Gizmo5 is a Web-based VoIP client that lets you make phone calls over the Internet, similar to programs like Skype.

The Twitter service with the cutesy raccoon mascot is making a new home on BlackBerry and Google Android phones. The free Seesmic, like its proliferate rivals, lets you read, manage, and compose Twitter messages much more flexibly than you can do from Twitter's Web site. We crash-tested both mobile versions as soon as we heard the news.

Seesmic on Android
Seesmic 1.0 for Android is available from the Android Market app, which is located on the smartphone. It takes up just over 1MB. The interface spreads four tabs along the top in both landscape and portrait mode, one each for the timeline, replies, direct messages, and your profile. There's also a ribbon on the screen that you can tap to refresh the feed. Click to open a tweet and you can save it as a favorite, retweet, or reply as a public "@" message or as a private posting. From the menu button, you can refresh, compose, or tinker with the settings.

Although Seesmic's Android interface is much more stripped down than its desktop AIR app for Windows and Mac, the app manages to remain flexible by giving you a choice over the kinds of notifications you'd like to receive, and over the partner services you'd prefer to use to send a photo, video, or shorten a URL.

Sure, it's blurry (blaming the BlackBerry camera), but squint hard enough and you'll see that Seesmic associated a picture with my account that's not actually my face.

(Credit: Jessica Dolcourt/CNET)

The biggest flaws we've noticed so far? ... Read more

Google co-founder Sergey Brin

(Credit: Stephen Shankland/CNET)

MOUNTAIN VIEW, Calif.--Google's dual-pronged operating-system strategy will likely produce a single OS down the road, according to Google co-founder Sergey Brin.

Many Google observers were puzzled when the company announced plans for Chrome OS in July, coming amid growing acceptance of the company's Android operating-system project as a smartphone and Netbook OS. After all, why design an open-source operating system with the goal of reinventing the personal computing experience when you're currently developing another open-source operating system with the goal of reinventing the mobile computing experience?

Google executives, including CEO Eric Schmidt, have downplayed the conflict ever since, asking for time to let the projects evolve. And a few days after Chrome OS was revealed, Android chief Andy Rubin said device makers "need different technology for different products," explaining that Android has a lot of unique code that makes it suitable for use in a phone and Chrome has unique benefits of its own.

But Brin, speaking informally to reporters after the company's Chrome OS presentation on Thursday, said "Android and Chrome will likely converge over time," citing among other things the common Linux and Webkit code base present in both projects.

It's not clear when Google thinks it might want to merge the projects, but it seems to be eyeing a future in which the smartphones currently served by Android meld into the Netbooks Google has in mind for Chrome OS. Of course, Brin's vision might not necessarily be shared by all members of the Google management team.

"As Sundar [Pichai, Google's vice president of product management] said in his presentation, we're reaching a perfect storm of converging trends where computers are behaving more like mobile devices, and phones are behaving more like small computers," Google said in a statement in response to questions about how and when the two projects would merge. "Having two open source operating systems from Google provides both users and device manufacturers with more choice and helps contribute a wealth of new code to the open source community."

Any future combination of Chrome OS and Android could be aimed at a new type of device distinct from Android's smartphones or Chrome OS's Netbooks.

(Credit: Screenshot by Josh Lowensohn/CNET)

This also allows Google to pick and choose the best ideas to emerge from each project, setting up a bit of friendly internal competition to develop new operating-system technologies. The main difference is that while Android is a shipping product, Chrome OS is still very much in the research stage, with devices not expected until late 2010.

It's way too early to know how that pending convergence will affect development for the different operating systems, as it seems pretty clear Google is spending most of its time at the moment building out each one separately.

But Brin--no idle bystander--believes at some point, Google will emerge with one next-generation operating system.

Internet Explorer 8, Firefox 3, Google Chrome 4, Apple's Safari 4, and Opera 10 include features that block sites known to host malware and malicious downloads. All but Opera also let you browse without leaving any tracks. But just as important as these protections is ensuring that whichever browser you use is thoroughly patched.

Filtering out bad sites
Firefox's built-in antiphishing tool claims to update its bad-site database 48 times a day, according to Mozilla's Firefox security page. Firefox 3 uses Google's Safe Browsing service to automatically block sites that are known to host malware. The Google Code site describes how Safe Browsing works in Firefox.

To verify that attack-site blocking is enabled in Firefox, click Tools > Options > Security and make sure "Block reported attack sites" is checked.

Firefox will prevent known-bad sites from opening when "Block reported attack sites" is checked.

(Credit: Mozilla Foundation)

The same feature is built into Google's own Chrome browser. You can ensure that malware-site filtering is on in Chrome by clicking the wrench icon in the top-right corner, choosing Options, and selecting Under the Hood. "Enable phishing and malware filtering" should be checked. The Google Chrome Help site describes the feature. (Hint: This page looks very similar to the description on the Google Code site.)

Google's Chrome browser blocks known-bad sites when "Enable phishing and malware protection" is checked.

(Credit: Google)

The SmartScreen technology in version 8 of Internet Explorer blocks known-malicious downloads as well as bad URLs. Other new security features in IE 8 include automatic blocking of click-jacking and cross-site scripting attacks, automatic crash recovery, and highlighting of the actual domain name in the address bar. The Microsoft Security site describes the SmartScreen Filter and includes links to a SmartScreen FAQ and information for site managers.

Apple's Safari browser added phishing and malware blocking in version 3.2, which was released in late 2008; read about this and other security features in Safari 4 on the Apple Safari site. Likewise, Opera's Fraud Protection predates the phishing and malware filters in IE and Firefox and is enhanced in the latest version 10. But attack-site blocking is only one of Opera's many security features, which you can read about on the Opera site.

Browsing in private
To activate private browsing in Firefox 3, click Tools > Start Private Browsing, or simply press Ctrl-Shift-P. You can set Firefox to start in private-browsing mode by clicking Tools > Options > Privacy and check "Automatically start Firefox in a private browsing session." The Mozilla support site provides more information about this feature. Likewise, put IE 8 in private-browsing mode by clicking Safety > InPrivate Browsing, or by pressing Ctrl-Shift-P. You can also open a new tab and click either Browse with InPrivate or Open an InPrivate Window.

IE 8 also lets you control the information about your browsing habits that's shared with Web tracking services. To activate this feature, click Tools > InPrivate Filtering Settings and choose "Let me choose which providers receive my information." This opens the InPrivate Filtering settings dialog, where you can turn filtering off, choose which services to block from tracking you, or automatically block all trackers.

Internet Explorer 8's InPrivate Filtering lets you block some or all Web tracking services.

(Credit: Microsoft)

You can open an incognito window in Google Chrome by clicking the wrench icon in the top-right corner and choosing "New incognito window," or simply press Ctrl-Shift-N. The incognito icon (a shadow figure in a fedora and glasses) appears in the top-left corner of the browser window. The Chrome support site offers a more detailed description of this feature.

Opera lacks an equivalent private-browsing capability but does offer private searching and other identity-blocking features, as described on the Opera site. To activate private browsing in Safari, simply click Safari Settings Menu > Private Browsing.

Automatic and not-so-automatic browser updates
Patching is a way of life with nearly all software, but especially with browsers and the media players associated with them: Adobe Reader, the Flash Player, Apple's QuickTime, and Sun's Java, among others. All of a browser's security features can be rendered useless by a piece of malware that takes advantage of an unpatched hole in the program.

Firefox 3 alerts users to the presence of an update and now also notifies you when your Flash Player is out-of-date. Internet Explorer 8 updates via the Windows Update/Microsoft Update services. Google Chrome made a splash by being the first browser to update itself in the background without requiring any prompting from users. Safari updates automatically via Apple's update service, which also serves up patches automatically for QuickTime, iTunes, and other Apple software. Opera also notifies you automatically when a new version is available.

But updating is too important to leave to others. Back in April, I described Secunia's Online Software Inspector and downloadable Personal Software Inspector, which identify out-of-date programs on your PC. The programs mentioned in that post have all been updated since, but Secunia's services should point you to the most recent versions.

(Note that Secunia sometimes reports a program as being out-of-date when in fact you have the latest version. On my PC, it continually reports my up-to-date Flash Player as being in need of an update, for example. But the free service Secunia provides is worth putting up with this and similar minor annoyances.)

The judge overseeing the Google Books case has laid out the schedule for the second round of the final approval process, at the same time granting preliminary approval of the revised deal.

Like before, opponents of Google's settlement with groups representing authors and publishers will have a comment period in which to file objections, and books rights holders who want to preserve their abilty to sue Google for scanning their books will have an opt-out deadline. The final hearing is set for February 18 in U.S. District Court for the Southern District of New York.

After numerous interest groups and the Department of Justice objected to Google's original settlement over digital books scanning, the parties submitted a revised settlement late Friday night that amended the size of the class affected by the deal and wrote into the document explicit guarantees regarding access to the scanned material that were previously mere promises.

This wasn't enough to satisfy Google's most persistent critics, however, who will likely fill Judge Denny Chin's mailbox with objections to the revised settlement much the same way they did prior to the original September deadline. After the DOJ filed its own set of objections, final approval of the settlement was delayed until the parties could work out something more amenable to the government.

Opponents will have until January 28th to file objections with the court. That's also the same date for affected class members to decide whether or not they would like to opt out of the amended agreement.

Rights holders who opted out of the previous agreement also have until January to decide if they would like to opt into the revised agreement, otherwise the court will assume they still wish to opt out. Those who missed the deadline the first time around have a second chance to opt out by January 28th.

Google released a statement regarding the court filing. "The preliminary approval order sends a positive initial message; this agreement promises to benefit readers and researchers, and enhance the ability of authors and publishers to distribute their content in digital form. We remain hopeful that the agreement will receive final approval from the court and will realize the goal of significantly expanding online access to works through Google Book Search, an ambitious effort to make millions of books searchable via the Web."

The Open Books Alliance, which has vigorously opposed the settlement, weighed in a little later with a statement of their own.

"Today, in an expected procedural move, Judge Denny Chin granted preliminary approval to the revised Settlement of Google's copyright infringement lawsuit. This is not a surprising development and is not any indication that the court will or will not accept the terms of Settlement 2.0. The same procedural preliminary approval was given to Settlement 1.0, and now sets up a court process that will allow those opposed to the revised settlement to let their objections known to the court. The U.S. Department of Justice has until February 4th to weigh in with the court, as their investigation into the matter continues."

Netbooks running Google's Chrome OS might be a little different from the standard Netbook, based on Google's specification requirements.

(Credit: Google)

MOUNTAIN VIEW, Calif.--There's still an awful lot about Google's Chrome OS project that remains up in the air, but Thursday's demonstration did reveal a bit about how Google thinks the Netbook should evolve.

At an event here Thursday, Google showed off the browser-based operating system for the first time since announcing it in July. Chrome OS won't be available for consumers to purchase for about a year, although developers can get started playing around with the source code as of today, thanks to the open-source release of the code.

Sundar Pichai, vice president of product management at Google, took about 50 members of the press through a basic tour of Chrome OS that didn't reveal a whole lot more about what was already known about Google's plans for the operating system. The basic look-and-feel of the software greatly resembles the Chrome browser, as expected, and it's designed to provide a fast lightweight computing experience for Netbook users.

Sundar Pichai, vice president of product management for Google, explains Google's vision for Chrome OS Netbooks Thursday.

(Credit: Stephen Shankland/CNET)

But Google did provide some glimpses of what it thinks a Netbook should resemble. For one thing, it plans to develop a detailed specification of hardware components that Chrome OS Netbook makers must adhere to in order to use the operating system.

"We really want software to understand the underlying hardware," Pichai said. Whether he intended to or not, with that statement he revealed that for Google, reinventing the personal computing experience is about more than the software.

How so? Google seems to agree with a fair amount of Netbook users--not to mention Apple COO Tim Cook--that current Netbooks with cramped keyboards and small touch pads aren't going to cut it in the long run. Pichai did not provide specific details, but hinted that users could expect Chrome OS Netbooks to have slightly larger keyboards and screens than some of the current models for sale.

Chrome OS will run on either x86 or ARM processors, giving hardware manufacturers some choices as to how they want to build their systems. But they will have to use solid-state drives based off of flash memory, presumably for performance and reliability reasons, although they won't have to use a lot of memory because Chrome OS is designed to start most data in the cloud with very little local storage.

These Netbooks will be designed with 802.11n Wi-Fi chips in mind, Pichai said. However, a device such as this--designed almost exclusively for online use--may not be as compelling if users are stuck bouncing from Wi-Fi hotspot to Wi-Fi hotspot.

MOUNTAIN VIEW, Calif.--Google has released the source code for its Chrome OS project, as it prepares to show off the lightweight operating system for the first time.

Sundar Pichai, Google's VP of product management

(Credit: Google)

Google has invited much of the technology press to an event here at its Mountain View, Calif., headquarters Thursday morning to demonstrate Chrome OS, which it is developing for Netbooks as a new type of operating system. However, those of you who speak code can get started poking around with the operating system at the Chromium project blog, as spotted by the Google Operating System blog.

Several Google engineers are expected to speak at the event Thursday morning, as Google shows off Chrome OS after first announcing it in July. We'll have regular updates as events warrant.

Updated 10:10 a.m. PST: Sundar Pichai, vice president of product management for Google, kicked off the presentation by setting expectations: Google is about a year away from releasing Chrome OS. There will be no beta today, and no products to announce, but the main news is that the "code is fully open," he said, allowing Google developers to work on the project hand-in-hand with the community.

Updated 10:22 a.m. PST: Pichai ran through a lot of things we already know building up to the big reveal: Netbook shipments are growing, people are doing more and more in their browser as opposed to running desktop applications, and laptops and smartphones are converging into new types of devices like tablets and e-readers.

Every application on Chrome OS will be a Web application, Pichai said. This will help improve speed and especially security, since users won't be installing applications to their systems, he said.

Google is actually running the presentation on a Chrome laptop, although Pichai warns that because Chrome OS is a year away from release, the actual UI could change between now and then. If you've used Chrome, you've seen the basic Chrome OS UI.

Updated 10:36 a.m. PST: Matt Papakipos, engineering director for Chrome OS, took over for Pichai to explain how Google is making Chrome OS work under the hood. Google's whole idea is to make Chrome-based laptops more like televisions: flip a switch, and it's on. They are eliminating the boot loader and optimizing the kernel so that all the services that normally load with an OS at start-up don't load until they are needed.

They are using a verified boot process that uses multiple signature keys to verify whether or not Web applications are legitimate. Papakipos demonstrates what happens when Chrome OS tries to download malware: it detects the malware and reboots the system back to a clean image, which is much easier than doing such a thing on a regular PC or Mac because it's Web-oriented and the data is backed up in the cloud.

Updated 10:46 a.m. PST: Pichai retakes the stage to talk about how Chrome OS Netbooks will make it on store shelves. They're not ready to talk about these plans in detail since we're about a year away, but there's a few plans that are relatively solid.

Google will specify components for Chrome OS Netbook partners: you won't be able to download Chrome OS on an existing Netbook, you'll have to buy a Chrome OS-optimized Netbook. For example, Google won't support hard drives: Chrome OS Netbooks will have to use solid-state drives. "We really want the software to understand the underlying hardware," Pichai said.

The hope is that these Netbooks will be ready by next year's holiday season, Pichai said. There's no word on price yet, but Google hinted that it's going to require Netbook makers to deliver slightly larger Netbooks than are currently en vogue, with full-size keyboards and bigger touch pads.

Updated 10:55 a.m. PST: Even though Google is specifying hardware components, Pichai was not ready to talk about pricing for Chrome OS-Netbooks during a question and answer session. It's hard to predict a year ahead of time what components will cost, he claimed, and said that Google is not setting a specific price point for Chrome OS Netbooks. He did say that Chrome OS Netbooks will likely slot into the prices that people are used to paying for Netbooks today.

Updated 11:11 a.m. PST: Pichai said Google is working on ways to make Chrome OS useful in offline situations, taking advantage of technologies like Google Gears. But this is an operating system designed primarily for online use, he said, later dodging a question about whether or not wireless WAN chips for cellular networks would be part of the Chrome OS Netbook specifications.

Chrome OS Netbooks will run on both x86 and ARM chips, Pichai said. All applications created for the Netbooks will be Web applications, he said: Google does not appear to have plans to allow native applications to run directly on the processor.