Mobile games are expected to be a major target for advertisers in the coming years.
Last year, companies spent $87 million on ads in mobile games, according to Juniper Research. But over the next five years, advertisers will focus more heavily on the sector. In fact, the market researcher expects companies to spend as much as $894 million on ads in mobile games in 2015 alone.
However, that doesn't mean that advertising will rule mobile-game revenue. Quite the contrary, Juniper Research believes that fees developers charge consumers to download a game to their smartphones or to buy virtual goods … Read more