Google stepped into trouble when it announced yesterday it's personalizing search results with Google+ information.
The move incurred Twitter's wrath and raised the prospect of yet another grueling round of antitrust scrutiny.
But Google had no choice.
It has choices about how exactly to make what it calls Search plus Your World work. Google can change how it presents search results derived from social services. It can change what services it chooses to listen to. It can offer different actions that people can take when seeing social information. It can give people different controls over how exactly their … Read more