Newcomers to the digital SLR camera realm have no shortage of opportunities for sticker shock. Take, for example, Canon's EF 500mm F/4L IS USM lens, a 15-inch, 8.5-pound telephoto.
It costs about $5,500.
That's more than five times what I got when I sold my not-too-shabby car a while back.
But there's a reason that sticker is so high besides Canon's desire to transfer my salary to its coffers. Those suckers are expensive to make. Or at least that's the impression I got from watching an artful online propaganda video from Canon: … Read more