Listen up, Microsoft. If you want to get people's attention with a pink product, you're going to have to do more than just change the color.
Take the "Street Mouse," for example--a mouse that's been turned into a pink race car complete with "sports alloy style wheels, tinted windows and working blue LED headlights ideal for those dimly lit evenings on the Internet." Chip Chick notes also that this isn't a toy but an ergonomically designed 800 dpi mouse too.
That's a lot better use of R&D money than … Read more
South by Southwest actually includes a trade show, believe it or not. It's not all fun and games (or should I say, bands and partying). The trade-show floor at SXSW 2007 was mercifully much, much less crowded than that of the Consumer Electronics Show, so it was a nice reprieve from the hustle and bustle on Sixth Street. (It helps that the convention center in Austin, Texas, is also significantly smaller than the one in Vegas.) As I wandered around the floor one day, I saw my fair share of guitar peddles, amps, and keyboards, but I also noticed … Read more
Technology can be a hazardous to your health, and gadget-related dangers come in all shapes and sizes, from BlackBerry thumb to mouse elbow. One of the most common complaints we hear is from laptop users literally burned by overheated systems. While desktop PC hot-rodders have all kinds of elaborate water-cooling contraptions at their disposal, laptop owners are stuck with decidedly more low-tech solutions.
Many users would never dream of resting a laptop directly on their legs without a pillow, magazine, or some other improvised shield in place. After all, with faster processors, smaller cases, and increased workloads, the modern laptop … Read more
It's very important to know that on this blog, there is a Code. Article #1 of the Code states that Crave is a gadget blog, and that its content should be accordingly relevant. However, at the same time, article #76 of the Code states that if something surfaces that is not really a gadget but which falls under one of the categories with which we are openly obsessed, we can blog about it anyway. One of those categories is piracy. Not software piracy, but rather the adventurous, old-fashioned breed of high-seas skullduggery. (Isn't 'skullduggery' the best word ever?)… Read more
It's become standard practice in the consumer electronics industry: When it doubt, paint it pink. But strategies like that usually work best when a color is still hot, or at least lukewarm.
Perhaps that explains why Microsoft--rarely accused of setting trends these days--is coming out with a pink Zune now. Cliczune says EBgames.com has confirmed that the pastel version of the media player will be available May 1 for $250 with the standard 30GB storage capacity.
We doubt that the new hue will propel the Zune over the iPod anytime soon, but there was a fair amount of … Read more
As one the main staples of Wii Sports, Wii Bowling might soon have some competition from a new bowling game that purports to have a more realistic look. According to Crave Entertainment (no relation to this CNET's Crave.com blog), "Brunswick Pro Bowling will give players a detailed, realistic bowling-center experience, complete with authentic sights and sounds, and official Brunswick bowling gear. Brunswick Pro Bowling will be highly customizable, allowing players to choose everything from their character's appearance and accessories to ball styles." In addition to being made for the Wii, the game will be available … Read more
The latest skeleton-rattling device comes from China, where a company called Temco just released a "bone conduction" Bluetooth headset that forgoes the usual earpieces and sends your tunes via vibrations directly through your skull, Akihabara News reports. But it looks kind of clunky, especially considering that it apparently doesn't have a built-in MP3 player as similar products do. And what good are these … Read more
Remember how Best Buy told Crave yesterday that it was getting deliveries of Apple TV two weeks ahead of every other electronics retailer except Apple's own stores?
So, apparently that's an exaggeration, Best Buy spokesman Jeff Dudash said today. Best Buy will still be getting an initial shipment of 3,000 Apple TVs that will be available for purchase beginning Tuesday, March 27, he said, but he wouldn't say whether Best Buy will have the device for any exclusive period of time.
Best Buy is now deferring to Apple on retail shipment strategies for its latest product. … Read more
If Microsoft hadn't issued a press release on this new keyboard, we honestly would never have been able to pick it out of its growing crowd. Even then, the company's product nomenclature doesn't make it easy to distinguish one item from the next: The product in question is the "Wireless Laser Desktop 4000," for example, not to be confused with the "Wireless Optical Desktop 4000" or the "Wireless Laser Desktop 6000."