In news that comes just weeks after iTunes' loss of Universal Music Group, NBC has officially canceled its contract with iTunes, citing the need for stricter piracy controls and higher pricing that Apple was unwilling to provide. That said, NBC will still continue to sell its programming on iTunes until its contract runs out in December.
In other words, January will be the month that NBC sees a severe increase in the piracy it's trying to so hard to curb.
I'm not quite sure what any of these companies are thinking. First, Universal Music Group steps away from the third-largest music retailer in the world because it thinks iTunes is suffocating it, then NBC walks away to make more money and stop people from stealing its media. But what both companies don't understand is that they need Apple far more than Apple needs them.
Let me paint a scenario for you of what happens as soon as NBC pulls its programming off iTunes.… Read more