Disney never got the Web. We could go into all kinds of reasons why, but that's not important now. The reason: In its latest technological initiatives, it's been leveraging what it does best--which is basically marketing any physical object that bears its iconic logo.
The most effective way for the Magic Kingdom to capitalize on technology is through such hardware as MP3 players and cell phones, where it can distribute mouse ears to the masses. To that end, even peripherals like the new "Mickey Sport Collection" USB keys are fair game. Made by A-Data Technology, these … Read more