Crave

If Starfleet Academy has a Marketing 101 class, these commercials must surely be on the syllabus.

Twice in recent days, Earth's ad agencies have dispatched officers of the "Star Trek" franchise on missions not to seek out new worlds, but to sell new products.

First came a video clip from PC maker Acer using clips from the imminent "Star Trek Into Darkness," docking soon in a movie theater near you, to pump up the excitement for its new flagship Aspire R7.

Then Audi flew into view with a two-minute Spock vs. Spock spiel for its … Read more

It's that time of year when student boffins the world over display their final projects, offering tantalizing glimpses into their mad-scientist machinations, and possibly the future.

If inventions out of the California Institute of the Arts -- founded by Walt Disney in the early 1960s and now one of the nation's top art schools -- prove prescient, that future includes a wearable interface that lets dancers control music with the flick of a finger and a virtual studio where you can compose tunes by crouching toward the floor. The school will feature those and more student and faculty innovations Thursday at its Digital Arts and Technology Expo, which this year focuses on future directions in gaming, animation, human computer interaction, digital performance, graphic design, projection mapping, and machine learning. … Read more

As the father of a 5-year-old girl who adores all things princess but also digs stars and comets and mastered the user interface for both Android and iOS in about half a day, I'm always on the look out for Geek Grrl role models. So the new hero in my household is Jennie Lamere.

This 17-year-old grrl loves both reality television and hackathons and tapped into those two passions to win the grand prize at the TVnext hack event in Boston last month. Her brilliantly simple hack, first detailed on evolver.fm, is designed to prevent spoilers on Twitter while watching live TV.

Surely we've all shaken our fists in the air when a fellow "Walking Dead" or "Game of Thrones" fan in a different time zone tweets about the latest character to get eliminated while you're still popping popcorn and getting the couch ready for the evening's gore-fest.

Lamere's Google Chrome app, Twivo, allows users to block any tweets related to a certain keyword or words for a specified period of time, allowing you to keep up with the rest of the Twitterverse during commercial breaks without ruining the show you're watching.

… Read more

The HTC First, also known as the Facebook phone, was unofficially declared a disaster after AT&T dropped its price from $99 to 99 cents on Wednesday.

Is anybody surprised?

Even in an industry known for liberal smartphone discounts, the price drop of the First -- which comes less than a month after its debut -- came relatively quickly. That suggests what many of us have suspected: that the First was dead on arrival.

Despite an army of naysayers, the First actually had a lot going for it. It had the backing of a well-known name in Facebook, which … Read more

The 3,000-mile Gumball 3000 rally turns 15 this year, and there are some pretty impressive cars in the mix.

We have an absolutely clear favorite, though. Saudi Arabian Team Galag, two brothers and second-time Gumball 3000 racers, have built something new to the rally table: a scale model of Batman's Tumbler, built by Florida-based bespoke car builder Parker Brothers Concepts, at a cost of around $1.55 million.

"Every year, the Gumball 3000 plays host to some of the most expensive vehicles in the world," Team Galag said on their Web page. "This year it was decided that we wanted to drive something a little more original. Enter the TG1." … Read more

Leaked from today's 404 episode:

- Wolfenstein: The New Order set for current, next-gen consoles.

- How a 17-year-old girl hacked her way to a spoiler-free "Game of Thrones."

- Downloadify lets Chrome users copy MP3s of Spotify songs for 24 hours.

- Nintendo's big problem, according to CNN.… Read more

We've all known people who, let's face it, have a bit of a pong, and not the cool video game kind. The trouble is that no one wants to be the impolite person who lets them know about it. Well, two companies in Japan have designed a pair of robots that do it for you.

The robots, designed by robot manufacturer CrazyLabo in collaboration with the Kitakyushu National College of Technology, are in the shape of a girl's head and a rather lumpy-looking dog, and they can detect the aromas emanating from your breath and your socks, respectively.

The girl, called "Kaori-chan" (which means perfume or fragrance), analyzes a person's breath when they exhale into her open mouth (ew). A commercially available odor sensor quantifies the components on the breath and give it a rating on a scale of one to four: … Read more

Less than a month after its release, the HTC First, also known as the first "Facebook phone," is selling for the clearance price of 99 cents with a two-year contract with AT&T.

The mid-range smartphone, which arrived on April 12 and was previously selling for $99, comes preloaded with Facebook Home, the social-networking software package that turns the device's home screen and lock screen into Facebook-only zones.

The dramatically reduced price point seems to confirm our earlier suspicions that Facebook wasn't proving to be much of a sales pitch.

HTC avoided sharing sales figures … Read more

What do you get the kid who has it all? A robot mecha suit wouldn't hurt.

Japan's Sakakibara Kikai has a new crushworthy robot exoskeleton that would turn a few heads at school.

The bright green Kid's Walker Cyclops is an 800-pound, 7-foot-tall drivable mecha suit with a cockpit and moving arms.

The front of the machine opens to become a ladder to the cockpit. As seen in the vid below, one hand has a hook to grapple foes and the other has a power drill to smite obstacles. … Read more