Selling isn't about telling people things. It's actually about making them feel something while you're telling them things.
I mention this because a new series of little Web videos have wafted beneath my browser. They come courtesy of Google. And they are advertising different aspects of the Chrome browser.
Now, I imagine that if I had to listen to Larry Page and Sergey Brin tell me about Chrome it might be enchanting. Well, for a couple of seconds. But it wouldn't be half as enchanting as these little works of art.
Each one centers on a … Read more