The more time you spend around people in the tech industry, the more you realize just how important some of them think they are. When one is from outside the milieu, this can sometimes seem a little strange.
Now evidence has emerged that might give some in the tech industry pause for reflection. And I don't mean staring at their own gorgeous reflection in the mirror.
A survey performed by the Lewis PR company, brought to my joyously watering eyes by TheNextWeb, revealed that 20 percent of Brits questioned thought Steve Jobs was what they call a footballer and what Americans sweetly describe as a soccer player.
Though many of you will toss your mice up in horror at the mere concept, I must admit I am not in the least bit surprised. It's not that Brits are uneducated or unaware. They are really quite bright, in a bookish sort of way. Moreover, if you watch the footage of the survey interviews I have embedded here, the surveyors questioned American and French people who happened to be in the U.K. too.
No, this result is unsurprising because "Steve Jobs" really does sound like a soccer player. His is the name of a dour, destructive lower-league midfielder who repeatedly gets yellow cards for late, over-the-top tackles that result in severe injuries to opponents. The name conjures up a man who spits a lot, pulls his opponents by the tiny hairs on their lower back, and stares menacingly at referees and handsome males in bars.
For those who have no interest at all in the personalities (such as they are) of the business world--never mind the narrow personalities of the tech world--Steve Jobs might as well be a soccer player. Or, as the 10 percent of the 1,000 respondents thought, a trade union leader.… Read more