Look at this and see if you can say: "Jeez, I don't like this."
Apple's excellent new ad for the iPhone 4 brings together the sheer warmth and humanity of Apple products that other brands crave. Yet it goes a little further: no more indie music. No more product demonstrations in the abstract.
When you're selling FaceTime, you go with the face. That way, you'll get straight through to the heart. Especially when you have Louis Armstrong crooning in the background, telling you that all is right with the world and, subliminally, that Apple … Read more