Technically Incorrect

A little while ago, I was working with a client who wanted to change his very large company's brand name.

His greatest concern was that the new name should make for a simple URL.

I wondered whether it wasn't more important that the brand name should be memorable. Isn't that where it all starts? And ends?

I was reminded of this conversation Tuesday when I arrived in Austin, Texas. By chance and a glass of viognier, I encountered a photographer who wanted her work to enjoy a wider audience. She gave me her card, headlined by her … Read more

It's one thing to go and play with LeBron James. It's quite another to face Bruce Manley.

Perhaps you are not yet familiar with the name. Manley is something of a YouTube cult hero for his rather picturesque basketball trick shot skills.

Somehow, Shaquille O'Neal, the newest Cleveland Cavalier, saw the video. Apparently, his ego was piqued even more than when he saw Orlando's Dwight Howard claim to be Superman.

So what did the NBA's king of social networking do? He Twittered a challenge to a HORSEing duel.

"i wanna play this guy n … Read more

In death, there is retail life.

Michael Jackson was an icon, so, somewhere along the way, there will be those who will want to capitalize on his passing.

Drifting through eBay's pages, one sees that many who seem to be bowing their heads in respect may actually be stooping to fairly venal lows.

Take the staggering swiftness of enterprising seller JanisK56, who put a lovely item of memorabilia up for sale Thursday, just before it was confirmed by TMZ that Jackson was no more.

This seller offered, as a one-day special, a 2003 People magazine cover featuring the singer. … Read more

The people have googled. The people have binged.

And still there is no sign of the one thing the world needs most: a picture of South Carolina Gov. Mark Sanford's Argentinian lover.

According to Fox 5 in New York, "maria belen shapur photo" was one of the top searches on the Web of intrigue Thursday. And according to Google Trends, "mark sanford mistress photo" rounds out the top 10 Google searches at the moment. Yet no trace has been found of the governor's taste in clandestine lovers.

It is a little sad that the … Read more

I've never died, but I can't imagine it to be a terribly enjoyable experience.

So I can't imagine why death's proximity might encourage someone to go on working until they are grimly reaped.

That seems to be the case with Steve Jobs, however. His work seems to be his life. The Apple logo seems to be his heart. And, even with several bites taken out of his health, he appears to want to carry on being Apple until he enters the second life.

The hopeful, perhaps mythical one, rather than the virtual one.

After his pancreatic … Read more

It's time for a test. Is there anyone out there who is not familiar with the term "420"?

For those who may have been on a secret government mission to confirm Pluto's existence, legend has it, or at least one of the legends, that referring to pot as "420" started in San Rafael, Calif., where a group of schoolkids met to puff after school ended--which was 4:20 p.m.

Anyway, there seems to be a man in Quincy, Mass., who may not have thought that the police might be familiar with the term.… Read more

When you're going through difficult times, perhaps it's wise to reach for a gay foreigner in a mesh T-shirt.

This, at least, seems to be the strategy for MySpace.

The company has divested itself of a considerable number of employees in the past week and is, perhaps, hoping that Sacha Baron Cohen and his extremely tight hot pants will sprinkle a little glitter where the sun has not shone for a while.

"Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt&… Read more

Some intellectuals want to study humanity. Others just want to study humanity's e-mails.

Which can, sometimes, be more fascinating than the people who wrote them.

A couple of researchers at the Florida Institute of Technology seem to be in the e-mail study camp. Or perhaps there was simply nothing better to think about in Melbourne, Fla., recently.

In any case, they took it upon themselves to examine the e-mails sent at Enron, specifically, how the e-mailing patterns changed as Enron was revealed to be channeling the spirit of Bernie Madoff, rather than Bernie Mac or Bernie Kosar.

The researchers, … Read more