I know there will be some who were devastated not to see Google advertising during this year's Super Bowl.
And yet tech companies decided to see and be seen, with all the consequences that might entail.
What we should remember is that ads can help a product, they can hurt a product. Or, indeed, they can have very little effect if the product itself is deeply desirable.
Which must give some hope to the folks at Motorola, who finally revealed all of their Apple-is-Big-Brother-let's-all-get-organic affair. The ad suggested that those who own iPads are dupes, lifeless fools who … Read more