Check out Google CEO Eric Schmidt's keynote presentation at the Healthcare Information and Management Systems Society conference (see the video below). He makes the argument for Google harnessing its search platform for dealing with the major inefficiencies and ills of the healthcare system.
The first principle, "It's the consumers data," Schmidt said. "Users can access the data and can control who can see it." And, because the data is in the cloud, it can be accessed anytime, anywhere.