Rubicon Consulting's survey of 460 iPhone users in the U.S. surfaced the obvious. iPhone users are are young (half under 30), tech savvy and, besides telephony, primarily use the device for e-mail, texting, and Web browsing.
In addition, about one-third of the survey's respondents said they carry a second phone, presumably for some business purpose or a second phone number. Ten percent of those surveyed have a RIM BlackBerry alongside their iPhone. iPhone users also are about 40 percent above the U.S. median in household income.
The iPhone, starting at $399, naturally appeals to an elite, … Read more