Dell, Acer, Intel, and others together are, in effect, creating a muddle of light laptop categories as part of a not-so-well-orchestrated marketing strategy, according to an analyst. This is expected to become particularly acute when a deluge of new Windows 7 laptops hit the market this week.
Acer 11.6-inch ultrathin looks like a Netbook but it's not.
(Credit: Acer)Acer offered a graphic example of this recently when it introduced a small, inexpensive Windows 7 notebook--the Aspire Timeline AS1810T--that, from all outward appearances, looks like a Netbook. But it isn't--at least as defined by Intel. It's a new category of laptop called an ultrathin.
"There's a lot of confusion that Intel has created and they haven't really segmented the market that well," according to Bob O'Donnell, an IDC Research vice president.
And it gets more complicated. The inexpensive ultrathin is, in turn, competing now with the expensive luxury laptops, like the Dell Adamo, according to O'Donnell. "Ironically, what's actually happening we think is that the (ultrathin) is actually killing the high-end ultraportable," O'Donnell said.
Here's the problem: any given Windows 7 laptop with an 11.6- or 12-inch screen could be a Netbook, an ultrathin, or a high-end ultraportable, each with distinctly different price-performance characteristics not readily apparent to consumers.
"There's too many overlapping products," according to O'Donnell. Intel tried to prevent this from happening by declaring that any laptop with a screen larger than 10 inches diagonally is not a Netbook. That policy is fine in theory but does not carry over to the real world of head-butting competition among PC makers where even the subtlest production differentiation can mean a leg up on the competition.
Intel says look at performance and price. "Which offers the best performance overall? That's important," said Intel spokesman Bill Calder. "Pricing is a factor too. While some ultrathin laptops including 11.6 and higher are very affordable, none are in the $249 to $399 range that typically defines a Netbook," Calder said.
Some consumers might say it's not a big deal. But ... Read more
Cages at Best Buy are stocked with new models preloaded with Windows 7: behind bars until October 22.
(Credit: Brooke Crothers)Best Buy is locked and loaded for the Windows 7 launch.
And I don't use the phrase "locked and loaded" figuratively. "Locked" in that all the new Windows 7 machines are locked down behind cages. And "loaded" in that all the cages are full. (See photos.)
I visited a Best Buy Friday night in Southern California where the cages were loaded exclusively with new models preloaded with Windows 7. And I learned a few odd tidbits from a stoked salesperson who had definitely been drinking the Windows-7-is-totally-awesome Kool-Aid. Let me add that the information was conveyed to me at one store in Southern California and may not necessarily apply to all stores nationwide.
... Read more
Advanced Micro Devices will try to inject new life into the lackluster desktop PC market with the first sub-$100 quad-core processor aimed at Windows 7--and Intel.
It's all about mobile computing today. But AMD's Athlon II X4 quad-core processor will give consumers something to consider on the desktop when Windows 7 ships in October. The chip is priced at $99 for "system builders," according to AMD.
"The introduction of the new AMD mainstream desktop platform coupled with Windows 7, allows...a faster, higher performing experience at an attractive price point," said Mike Ybarra, general manager of Windows Product Management at Microsoft, in a statement.
Some reviewers were quick to praise the chip. "It's often hard to get excited about low-end and mainstream hardware," wrote technology Web site Hot Hardware on Wednesday. "However, AMD's new quad-core Athlon II X4 processors are something we can definitely get excited about."
AMD is trying to create some buzz for Windows 7 desktop PCs
(Credit: AMD)"AMD didn't just deliver on price, they also managed to produce quite a competitive product that was able to keep up with more expensive processors like Intel's Q8200 and AMD's own Phenom IIs," the review said. The closest competing quad-processor from Intel is the Core 2 Quad Q8200, priced at around $150 at resellers.
Other reviews, however, were more Tepid. "The Athlon II X4 620 is just $20 cheaper than the Phenom II X3 (triple core)...in terms of performance the triple-core chip will likely be faster than the Athlon II X4 620 in most cases, as it is also clocked 200MHz higher," TechSpot wrote.
Beyond price, AMD is also claiming energy efficiency, saying that the use of the latest 45-nanometer manufacturing process allows it to draw less power than a standard 75-watt light bulb. Until this year, AMD had been building its processor on a 65-nanometer process. Typically, the smaller the geometries of a chip, the faster and more power efficient it is.
The quad-core processor is used in combination with the 785G chipset, which integrates ATI Radeon HD 4200 graphics silicon. The pricing of the chipset is separate from the processor.
Pricing for consumer-ready systems based on the Athlon II X4 processor were not immediately available.
ZT Systems will be selling systems later this month through Sears.com and Buy.com that are expected to be priced around $500, according to AMD spokesman Matt Davis. Other resellers, such as iBuypower and CyberPower, are also expected to bring out systems.
On Thursday, AMD demonstrated graphics chip technology that the company says approaches the arc and clarity seen by the human eye.
Eyefinity is a multi-display technology that will be part of future Radeon graphics chips designed to use up to six connected high-definition displays that can achieve "up to 12 times 1080p high-definition resolution, which approaches eye-definition optical clarity," the company said in a statement.
The goal is to create virtual environments so detailed that they seem optically real to the human eye. In a single PC, this yields a resolution of 268 megapixels, roughly equivalent to the resolution of a 90-degree arc of what the human eye sees, AMD said. By comparison, an average 19-inch LCD display today delivers a resolution of about 1 megapixel.
Here, ATI Eyefinity multi-monitor technology drives an immersive, panoramic gaming experience: Tom Clancy's Hawks at 5760x2400 resolution spanning six monitors employing the Display Port 1.1 interface.
(Credit: AMD)In a blog, Simon Solotko, a senior advanced marketing manager at AMD, described three "new use models availed or expanded by" Eyefinity.
"The first I call immersive, panoramic computing. Many displays for one person," Solotko wrote. The user is surrounded with many displays creating an immersive reality or information environment--only possible previously on high-end workstations or simulators, according to Solotko.
The second model is many users using a single computer with multiple displays. "For example, one user enjoying dual monitor productivity, and a second user or group of users enjoying a movie or game on a third or fourth screen," he wrote. The basic premise is that it is a single session. One person is controlling the visual environment--one keyboard, one mouse. "Kind of like a...DJ who can launch applications for many to see," Solotko wrote.
When each screen has its own I/0 (mouse, keyboard, or motion controller) and supports a separate user session, this defines the third mode, according to Solotko. "A computer of the future with panoramic 3D gaming, multiple video playback, and access to 'cloud-based' resources on the internet on multiple displays," he wrote.
"Dad can be in the den playing Tom Clancy's Hawks (against his son) while his daughter is doing homework in her room and mom is managing finances in the office, all on the same, centrally managed PC."
Intel and Microsoft will hold an event next week to discuss collaboration on improvements to Windows 7.
The event, on September 1 in San Francisco, will "share how the two companies collaborated on key enhancements during the development of Windows 7," according to Intel. Steve Smith, vice president and director, Intel's Digital Enterprise Group Operations, and Michael Angiulo, general manager of Windows Planning and PC Ecosystem at Microsoft, will talk at the event. Microsoft plans to launch Windows 7 on October 22.
Windows 7 collaboration will be demonstrated by engineers from both companies, according to Intel. Not surprisingly, Microsoft is working closely with Intel, whose chips will power the vast majority of PCs running Windows 7.
In a blog posted in July, Intel described how Microsoft and Intel "saw unique opportunities to optimize Windows 7 for Intel processor technology" in the areas of performance, power management, and graphics.
The blog discusses improvements to multitasking based on "SMT Parking," which provides additional support to the Windows 7 scheduler for Intel Hyper-threading Technology. With Hyper-threading, the operating system sees a single processor core as two cores (i.e., a dual-core chip becomes a virtual quad-core processor), thus potentially improving multitasking--or doing tasks (threads) simultaneously.
In addition, improvements over Vista for boot and shutdown times have been implemented during the Windows 7 development cycle, according to the blog.
And on Intel's Web site, the chipmaker lists desktop motherboards and associated drivers that have passed logo certification for Windows 7.
Another beneficiary of improved Windows 7 technology: Intel solid-state drives, which are typically faster than hard-disk drives and gaining ground in niche markets such as high-end laptops, gaming PCs, and servers. SSDs will be able to take advantage of Windows 7 technology called the Trim Command. Trim will allow blocks of data to be freed up for reuse to better maintain the performance of the SSD.
Windows 7 will also do more than previous operating systems with graphics via DirectX 11. Advanced Micro Devices has described DirectX 11-related technology that enables games developers to create smoother, less blocky and more organic looking objects in games. And, beyond games, Windows 7 has the potential to turn a graphics processing unit (GPU) from AMD or Nvidia into a general-purpose compute engine, used to accelerate everyday computing tasks like a central processing unit, or CPU. Specifically, "the compute shader" can be used to speed up more common computing tasks. The buzz word used to describe this technology is a mouthful: GPGPU or general-purpose graphics processing unit.
A rip-out-the-carpet PC refresh of both software and hardware is in the offing as Microsoft's latest operating system and new laptop designs converge later this year.
Intel's Mooly Eden, general manager, Mobile Platforms Group, speaks at the Intel Technology Summit in San Francisco
(Credit: Brooke Crothers)At the Intel Technology Summit in San Francisco on Wednesday, an executive described the imminent mobile future, including a major refresh of Netbook silicon, better-designed "ultrathins," and turbo-powered high-end laptops.
Netbooks may undergo the biggest change. Models that appear after Windows 7 ships in October will see the most significant overhaul internally since the Netbook category debuted back in the spring of 2008. Intel's new "Pine Trail" Atom silicon will collapse most of the core chips onto one piece of silicon, improving the power efficiency and boosting performance.
"There will be integrated graphics inside the same (processor) core so you get better performance," said Mooly Eden, general manager of the Mobile Platforms Group at Intel, describing how the graphics processor and main processor will be grafted onto the same chip--an Intel first.
The segment just above Netbooks is ultrathins. These sleek, sub-$1,000 laptops should appear in greater varieties from more PC makers later this year, according to Intel--about the same time Windows 7 hits the streets. Aesthetics will be crucial. "You can't sell a keyboard and a screen," Eden said, describing the ideal ultrathin laptop design. "You have to sell something that somebody will desire. We need to go beyond the great CPU, great performance...to something that a normal consumer can look at say 'I want that.'"
One of the challenges for Intel is making sure these sub-one-inch-thick designs don't overheat. Eden described the use of laminar air flow technology to cool a laptop's outer skin. "This is the difference between thin comfortable and thin uncomfortable," he said.
Intel is also designing new fans that are better at getting hot air out faster. "We are putting a lot of effort into designing fans," said Eden. Intel demonstrated the fan technology at the conference Wednesday.
Intel described laminar air flow technology to cool the skin of ultrathins
(Credit: Intel)And how does Intel see these segments breaking down into screen sizes? Netbooks will have 10-inch class displays, while the "sweet spot" for ultrathins will 13.3-inch, though some larger ultrathins may have 15.6-inch screens, according to Eden. He also said there may be "some experimentation" with 11.6-inch designs.
Higher up the laptop performance scale are Core i7 mobile processors, also due around the same time that Windows 7 hits the streets. Eden showed how the gigahertz speed--or "clock speed"--of individual mobile processor cores will instantly spike in performance to accomplish a task then, in the next instant, go idle--what Intel calls HUGI or Hurry Up and Get Idle.
HUGI is a power-saving technology: the faster a task is accomplished, the faster the processor can return to idle mode--a state that uses only the bare minimum of power. Along these lines, Eden did a demonstration of Turbo Boost technology.
In the demonstration, one of the cores (inside, let's say, a mobile quad-core chip), would jump well over the processor's rated speed. For example, a processor rated at 2.0GHz, for example, may run one of the cores at 2.60GHz (or higher) while the other cores are idle. In the gaming world, this is referred to as overclocking.
A common theme of all these laptop designs was power efficiency, above and beyond Intel's traditional message of performance. All-day computing--on battery power only--seems to be one of the major rallying cries within Intel.
Intel's sales chief said Wednesday he expects Windows 7 to deploy at a faster pace than Vista did.
Intel sales chief Sean Maloney
(Credit: Intel)Intel made a splash last year when it said there was "no compelling reason" for Intel's IT department to upgrade to Windows Vista.
"This time I think it will go faster," said Sean Maloney, speaking Wednesday at the Intel Technology Summit.
"There was a reason not to deploy Vista because you're waiting for service pack X or (because of) compatibility issues," he said.
"There are really good reasons (to deploy Windows 7) for the business client. You've got compatibility mode that takes away that argument," he said. "Security, power management. A lot of good reasons," he said.
Maloney's comments were focused on business, but he said "consumer will happen, too."
He also addressed Netbooks saying that Netbooks will not attract first-time buyers. "The first time you buy something you want the real deal," he said, referring to mainstream laptops. He also reiterated a recent Intel theme that Netbooks will become more of a market targeted at children.
Windows 7 will be more than just a better interface. Under-the-hood changes will allow chips from Intel, Nvidia, and Advanced Micro Devices to ratchet up Windows 7 performance above previous Microsoft operating systems.
Microsoft on Wednesday said it has finalized the code for Windows 7, set to ship with new PCs starting October 22. Improvements will include how Windows handles multitasking, graphics acceleration, and solid-state drives.
Windows 7 will enable better performance for multitasking, graphics acceleration, and solid-state drives.
(Credit: Microsoft)Microsoft is working closely with Intel, whose chips will power the vast majority of PCs running Windows 7. A July 22 post from Intel's Joakim Lialias, Alliance Manager responsible for Microsoft, described how Microsoft and Intel "saw unique opportunities to optimize Windows 7 for Intel processor technology" in the areas of performance, power management, and graphics.
In his blog, Lialias focused on improvements to multitasking based on "SMT Parking," which provides additional support to the Windows 7 scheduler for Intel Hyper-threading Technology. With Hyper-threading, the operating system sees a single processor core as two cores. For example, a quad-core system would be seen as having eight cores, thus potentially improving multitasking--or doing tasks (threads) simultaneously.
Hyper-threading is back in vogue at Intel after being pulled from Intel Core 2 chips (it debuted in the Pentium 4 processor). Nehalem Core "i" series processors use Hyper-threading, as do Atom chips. Intel, in fact, now includes Hyper-threading as part of a chip's core specifications. The Core i7-975 processor, for example, is listed as "4 Cores, 8 Threads."
Lialias also mentioned enhancements to boot and shutdown times. "Our mutual goal was to provide the most responsive compute experience possible." (Lialias' blog was cited in a PC World article.)
Windows 7 will also do more than previous operating systems with graphics--and here, DirectX 11 stands out as the most highly anticipated technology. A recent AMD blog describes a "beast called the tessellator...which enables games developers to create smoother, less blocky and more organic looking objects in games." The blog discusses how DirectX has been redesigned "to ensure that it is much more efficient" at using multicore processors, such as the AMD Opteron chip.
Beyond games, Windows 7 has the potential to turn a graphics processing unit (GPU) from AMD or Nvidia into a general-purpose compute engine, used to accelerate everyday computing tasks like a CPU. Specifically, "the compute shader" can be used to speed up more common computing tasks. The buzz word used to describe this technology is a mouthful: GPGPU or general-purpose graphics processing unit.
In an April interview, Sumit Gupta, product manager for Nvidia's Tesla products, described GPGPU in some detail. "What that essentially means to consumers is, if your laptop has an Nvidia GPU or ATI GPU, it will run the operating system faster because the operating system will essentially see two processors in the system. For the first time, the operating system is going to see the GPU both as a graphics chip and as a compute engine," he said.
Gupta gave an example of launching an application. "For example, when you launch (Google) Picasa, that is completely run on the CPU. (But) the minute you choose an image and apply a filter, that filter should run on the GPU," he said.
Another beneficiary of improved Windows 7 technology: solid-state drives, which are typically faster than hard-disk drives and gaining ground in niche markets such as high-end laptops, gaming PCs, and servers.
SSDs will be able to take advantage of Windows 7 technology called the Trim Command. In a recent interview, Troy Winslow, marketing manager for the NAND Products Group at Intel, explained the significance of the Windows 7 Trim Command, which clears up free area on a solid-state drive.
Even when blocks of data get deleted on a solid-state drive, the drive still looks like it's full, according to Winslow. "Trim allows you to release those blocks for reuse and maintain the performance. Every drive will degrade somewhat over time. With Trim, you're able to stay more in that the virgin state," he said.
Updated at 11:10 a.m. PDT: adding Walmart dv2 laptop information.
Concerns about Advanced Micro Devices' future are being aired as the company celebrates a chip milestone.
HP Pavilion dv2 packs a low-power AMD chip. Can AMD compete effectively with Intel-based ultra-thins?
(Credit: Hewlett-Packard)The chipmaker said Wednesday that it has shipped 500 million x86 (Intel-compatible) processors since the company's founding in 1969. And to celebrate, AMD is giving away four Hewlett-Packard dv2 ultra-thin notebooks based on its low-power Athlon Neo X2 chip. But the laptop giveaway, ironically, underscores one of AMD's challenges.
Doug Freedman, analyst at Broadpoint AmTech, said in a research note earlier this week that the dv2 laptop has "failed to ramp," meaning it has not gained much traction in the market. Best Buy, for example, though offering a range of other HP dv series laptop models, has not offered the dv2 to date. (Update: However, Walmart offers the dv2 laptop.)
But Freedman's comments are mild compared to what some other analysts are saying after AMD posted disappointing financial results Tuesday.
A blog on ZDNet Wednesday cited a few of the most negative comments. "AMD's tepid top-line results/guidance and weak margins suggest continued execution issues and potential share loss," said Goldman Sachs analyst James Covello.
And J.P. Morgan analyst Christopher Danely said: "We believe AMD is losing share to Intel due to inferior products and is being hurt by lack of a Netbook processor...We would note Intel processor sales outgrew AMD by 13 percent during 2Q09 and are expected to outgrow AMD by another 3 percent during 3Q09."
And, as the ZDNet blog points out, maybe the most damning comments come from JMP Securities Alex Gauna: "Another disappointing quarter from the perennial CPU also-ran," he said, referring to AMD's business of making central processing units (CPUs).
Gauna added that ARM chip technology may make AMD even less competitive down the road as future devices adopt these chips. ARM is a low-power chip design used by Qualcomm, Texas Instruments, Apple, Samsung, and others.
Of course AMD doesn't see it this way. Dirk Meyer, AMD's president and CEO, said in a statement Tuesday that "new platform, microprocessor, and graphics introductions planned for the second half of 2009 position us well to improve (profit) margins and meet our financial goals for the year."
AMD also said Tuesday that during the second quarter Dell, HP, IBM and Sun Microsystems announced new servers based on the six-core AMD Opteron processor and that the ATI graphics unit introduced the first 40-nanometer desktop graphics processor, the first 1GHz graphics chip during the quarter, and held the first public preview of working silicon and drivers supporting Microsoft's upcoming DirectX 11 technology featured in Windows 7.
Intel is endorsing Google's future Chrome operating system, but the chipmaker is being cautious as it already has a successful strategy supplying chips for Windows-based mobile devices.
Last week, makers of processors based on the ARM design, such as Texas Instruments and Qualcomm, were quick to cheer the news of Google's Chrome, which is slated to first appear on Netbooks in 2010.
"We're thrilled about the news that Google just issued," Ramesh Iyer, TI's head of worldwide business development for mobile computing, said last week. "You can see how simple the user interface is and how easy it is to access stuff," he said, referring to current Google applications available on the Web. "Think of (Chrome) as the next-gen of all of that."
Intel was more guarded in its statements. "We welcome Google's move," said Intel spokeswoman Claudine Mangano, but added: "We try to ensure Intel processors run on a variety of software." Chrome is slated to launch simultaneously on both ARM and Intel processors.
Though Intel is officially software agnostic, unofficially its chips are inextricably linked with Microsoft's Windows software as the hardware half of the most popular hardware-software PC platform on earth. And Intel's Atom is already the processor of choice for the most popular Netbooks worldwide from Hewlett-Packard, Dell, Toshiba, Sony, Acer, and others.
Atom will hold more than an 80 percent share of the 23.5 million Netbooks sold in 2009, according to a report released Monday by the Information Network, a New Tripoli, Pa.-based market research company.
Most of those Netbooks run Windows--which Google is looking to displace. "Consumers buying Netbooks so far have voted Windows," said Jeff Orr, senior analyst, mobile content, at ABI Research, in a phone interview.
The ARM chip camp is hoping to link its processors with Google in much the same way Intel is associated with Microsoft's popular Windows software. "Coming from the ARM side, they lack a Windows XP, Windows 7 solution," Orr said.
ARM processors are supplied by chip manufacturers Texas Instruments and Qualcomm, among others, and power devices such as the Palm Pre and T-Mobile Android smartphones, respectively. The Information Network projects that the ARM processor will gain a 55 percent market share of the 96 million Netbooks sold in 2012.
But for the foreseeable future, Netbooks will run Windows on top of Intel's Atom processor. And for those few Netbooks not running Windows, Intel is hedging its bets. The world's largest chipmaker also showed, as part of a technology demonstration, an Atom-based Netbook running Google's Android operating system at Computex.
