• On MovieTome: The 10 worst movies of 2009 so far!

Nanotech - The Circuits Blog

Read all 'Ion' posts in Nanotech - The Circuits Blog
September 14, 2009 9:00 PM PDT

HP goes big with Netbook, thin with laptops

by Brooke Crothers
  • 14 comments
Share

Hewlett-Packard on Tuesday announced its first Netbook with an 11.6-inch screen and Nvidia's Ion chipset as well as two inexpensive "ultrathin" laptops.

HP Mini 311 Netbook uses an 11.6-inch screen and Nvidia Ion chipset

HP Mini 311 Netbook uses an 11.6-inch screen and Nvidia Ion chipset

(Credit: Hewlett-Packard)

The Mini 311 is the first HP Netbook to use a large screen--11.6 inches exceeds the upper limit of 10 inches on standard Netbooks--and is the first to get high-octane Nvidia Ion graphics--the same graphics used in laptops such as the Apple MacBook Air.

The 11.6-inch diagonal LED display is available in high-definition 1366x768-pixel resolution. It includes HDMI and VGA video connectors.

Nvidia's Ion chipset is a graphics processing unit (GPU) that works together with the low-power Intel Atom processor to generate standard-laptop-like graphics performance.

"By processing data-intensive applications in parallel with the CPU, ION-based Netbooks offer many of the same capabilities of full-sized notebooks including support for all versions of Microsoft Windows," Nvidia said in a statement.

HP ultra-thin ProBook 5310m

HP 'ultrathin' ProBook 5310m

(Credit: Hewlett-Packard)

Analysts believe that getting mainstream-laptop level of performance in a Netbook is important. "Our research shows that most people who buy a netbook expect it to behave like a full-sized notebook," according to a statement that Nvidia provided from Tim Bajarin, principal analyst at Creative Strategies. "With Ion-based Netbooks like this one from HP, consumers can expect a well-rounded experience and the ability to handle nearly all of their everyday computing needs," he said.

The Mini 311 will start at $399 in the U.S.

HP also introduced a couple of relatively inexpensive "ultrathins," the ProBook 5310m and Pavilion dm3. The ProBook 5310m is 0.9-inches thick, weighs in at 3.7 pounds, and sports a 13.3-inch diagonal LED high-definition display. It is offered with a Intel Core 2 Duo SP9300 (low-power) processor and combines durable, black anodized aluminum with a magnesium frame.

The HP Pavilion dm3--also classified as an ultrathin--comes in an all metal design, with up to 10 hours of battery life via the standard six-cell battery. The dm3 uses a 13.3-inch diagonal LED screen and offers AMD or Intel processors and a discrete graphics chip.

HP Envy 13 laptop is a higher-priced, higher-performance thin laptop

HP Envy 13 laptop is a higher-priced, higher-performance thin laptop

(Credit: Hewlett-Packard)

The HP ProBook 5310m starts at $699 with an Intel Celeron dual core and $899 with Intel Core 2 Duo. The notebook is expected to be available in North America, Europe, Africa and the Middle East, and the Asia-Pacific region on Oct. 22 with the Microsoft Windows 7 operating system.

The HP Pavilion dm3 starts at $549 with an AMD processor and $649 with an Intel processor and is expected to be available starting Oct. 22 with the Microsoft Windows 7 operating system.

The higher-priced and higher-performance sub-one-inch-thick "Envy 13" laptop bears some of the hallmarks of the MacBook Air, such as an aluminum body and a robust graphics chip. The Envy 13 will come with an Intel Core 2 Duo SL9400, ATI Radeon HD 4330 graphics, and a 1,366x768 display. It starts at $1,699.

July 1, 2009 10:05 AM PDT

Analyst: Thin laptops have design issues

by Brooke Crothers
  • 21 comments
Share

Updated at 12:15 p.m. PDT: adding Intel comment and additional discussion about laptop casing.

An analyst said Wednesday that some PC makers are hitting snags as they try to bring out ultra-thin laptops.

"Early production units being built in plastic, with the bottom case being plastic, are cracking," said Broadpoint AmTech analyst Doug Freedman, in a phone interview, referring to discussions he had with original equipment manufacturers (OEMs) and and original design manufacturers (ODMs). Typically ODMs don't market under their brand name but supply devices to OEMs, which then slap on their own brand.

Freedman wrote about the problem in a research note distributed Wednesday morning.

"So, to get that really thin form factor that they're after, they're probably going to have to go with a metal case," he said.

Pricey ultra-thin laptops like the MacBook Air and Dell Adamo are made of metal. Lower-cost ultra-thin laptops are typically made of plastic.

In the report, Freedman refers to ODMs and OEMs trying to bring out laptops based on Intel's "CULV" technology. CULV, or consumer ultra-low voltage, is a strategy Intel launched at Computex in June to engender a category of low-cost ultra-thin laptops that offer the portability of Netbooks but are more powerful--and more expensive. These laptops use low-power "ULV" (ultra-low-voltage) processors, as dictated by the space-constrained, ultra-thin designs.

"ODMs were advising their customers to switch to full-metal cases," Freedman said of his discussions with ODMs. "Cost-reduction features are going to be hard in that form factor on the industrial design side," he said.

Intel issued a statement Wednesday saying that the case problem that Freedman refers to has nothing to with Intel processors. "Case design issues reported to be found by an ODM, not consumers, in early production units for ultra-thin laptops have nothing to do with Intel processors whatsoever. We want to be clear that this is not a CPU design issue," Intel said in a statement.

Freedman said some PC makers are opting for large, 11- and 12-inch Netbooks with the Atom processor--and Nvidia's Ion chipset in some cases--instead of ultra-thin ULV laptops based on Intel's Pentium, Celeron, or Core 2 architectures.

"Just look at Lenovo. They're the guy that is not falling in line with Intel's aspirations of 'we don't want 12-inch Netbooks.'" he said.

This summer, both Samsung and Lenovo will begin marketing 11- and 12-inch class Netbooks, respectively, based on the newest Atom processor and Nvidia's Ion chipset.

June 29, 2009 11:35 AM PDT

Samsung breaks Netbook mold with Nvidia chip

by Brooke Crothers
  • 18 comments
Share

Nvidia on Monday confirmed that Samsung will bring out a Netbook based on the graphics chipmaker's Ion chipset, another design that breaks the Netbook mold.

"Ion really transforms these small laptops, like the upcoming Samsung and Lenovo Ideapad S12, into fully capable notebooks," Rene Haas, general manager of notebook products at Nvidia said Monday in a statement.

Ion brings mainstream PC graphics to Netbooks, including 1080p high-definition video support and better gaming, according to Nvidia.

The disclosure of the Samsung Netbook follows the Lenovo IdeaPad S12--due in August--the first Netbook announced from a major PC maker to employ the Nvidia chip.

Upcoming Samsung Netbook based on Nvidia's Ion chipset and Intel Atom processor

Upcoming Samsung Netbook based on Nvidia's Ion chipset and Intel Atom processor

(Credit: Nvidia)

Though Nvidia would not confirm specifications, Netbook Choice is reporting that the Netbook, branded the Samsung N510, is due in July and will sport an 11.6-inch screen--large for the Netbook category, where screens typically top out at about 10 inches.

The Samsung Netbook would be another manifestation, following the Lenovo IdeaPad S12, of Nvidia's efforts to break the Netbook mold as defined by Intel: a low-performance device with a screen under 11 inches in diagonal size. Nvidia claims designs like Samsung's and Lenovo's are more notebook than Netbook.

Samsung's Netbook bears Nvidia badge

Samsung's Netbook bears Nvidia badge

(Credit: Nvidia)

"The Netbook term was created by Intel to define a segment offering a limited experience, but with Ion you don't have those same limitations," Nvidia's Haas said. "These systems can handle mainstream gaming, HD video, and new GPU-powered applications. You might as well call them notebooks, because that's what they are."

The N510 will also pack an Intel 1.66GHz N280 Atom processor, according to Netbook Choice. The N280 is Intel's latest Atom processor that, ironically, is offered to Netbook makers with supporting Intel silicon that delivers better graphics performance than previous Intel Atom technology. That Intel feature, however, is not available when a PC maker uses Nvidia's higher-performance Ion silicon that integrates Nvidia's 9400M graphics chip--the same chip used in Apple's MacBook line.

Other Samsung Netbook features include a 160GB hard disk drive, 1GB of memory, and Wi-Fi (draft-n), Bluetooth, and a Webcam, according to Netbook Choice.

Nvidia's Ion is also used in tiny desktop PCs such as the Acer AspireRevo and ASUS eeeTop.

June 4, 2009 12:05 PM PDT

AMD answers Intel with 'Congo,' HP laptop

by Brooke Crothers
  • 7 comments
Share

Updated at 5:15 p.m. PDT: correcting for AMD dual-core Neo in HP dv2 laptop and adding Acer Aspire Timeline AS3810T discussion.

Advanced Micro Devices will debut its dual-core low-power Athlon chip technology on an updated laptop from Hewlett-Packard next week. This will be followed by "Congo" low-power silicon later this year.

HP will update its Pavilion dv2 laptop with a dual-core version of AMD's low-power Athlon processor

HP will update its Pavilion dv2 laptop with a dual-core version of AMD's low-power Athlon processor

(Credit: Hewlett-Packard)

AMD is aiming its Neo technology at the ultra-thin laptop market. This is the same market that Intel has addressed for a long time with its ULV (ultra-low-voltage) chips. However, until very recently, laptops using Intel's ULV chips were expensive "executive jewelry," as Intel CEO Paul Otellini has described the segment. (Think: $2,000-and-up Sony Vaio TT or Toshiba Portege R600 laptops.)

That was then. Intel now targets its ULV silicon at inexpensive ultra-thin laptops. It's probably safe to say that AMD beat Intel to the punch (and got Intel's attention) when HP announced the 0.9-inch-thick, $700 dv2 laptop at CES in January, sporting the first Neo chip.

And the dv2 was more than a Netbook: it had a 12-inch screen, ran Windows Vista, packed ATI graphics, and came replete with a 320GB hard disk drive and 4GB of memory.

The updated HP Pavilion dv2 is expected to debut on June 10 with the dual-core Athlon Neo.

The dual-core Neo chip used in the updated HP dv2 (which is exclusive to HP) will be followed by AMD's Congo technology, due in the third quarter, which integrates AMD's HD3200 graphics, an improvement over the current "Yukon" platform. The all-important power envelope--that, after all, is what sets the technology apart from mainstream mobile silicon--of the whole package including the graphics is expected to be about the same as the first-generation Neo, according to AMD.

Other vendors will follow with low-power dual-core Congo chips later this year, according to AMD. The new silicon will be used in 24 designs across 11 different PC makers--though AMD says this list is expected to grow.

One of the challenges that AMD faces is benchmarks. This CNET review of the first HP dv2 laptop with the initial Neo chip said that though the "1.6 GHz Neo CPU MV-40 has enough processing power to run Windows Vista smoothly, something that has tripped up Intel-Atom-powered systems" when "running multiple apps simultaneously, none of these low-power, single-core CPUs were particularly impressive, and the Neo and Atom were essentially tied in our multitasking test. By way of comparison, a standard Intel Core 2 Duo ULV (ultra-low voltage) processor, as found in more expensive 12-inch laptops, easily beats them all."

Another challenge is power efficiency. Though a dual-core Neo chip should close some of the performance gap with Intel dual-core ULV chips, it remains to be seen what kind of battery life Neo delivers with two cores. AMD says the extra core only adds three watts over the current single-core 15-watt power envelope. The newest Intel-based ultra-thin laptops boast significantly better battery life than older Intel ULV laptops, with some models, such as the Acer Aspire Timeline AS3810T, delivering up to eight hours on one charge.

April 7, 2009 3:00 PM PDT

Acer PC joins Nvidia's 'Ion' with Intel's Atom

by Brooke Crothers
  • 11 comments
Share

Updated at 3:50 p.m. PST: correcting for Intel GN40 graphics support and adding pricing information for target market.

Acer launched a PC Tuesday that attempts to bring PC-class performance to Atom-processor-based PCs.

The Acer AspireRevo, about the size of hardcover book, combines Nvidia graphics with the Intel Atom processor

The Acer AspireRevo, about the size of a hardcover book, combines Nvidia graphics with the Intel Atom processor.

(Credit: Acer)

The Acer AspireRevo is the first Atom-based PC from a major PC supplier to use Nvidia's Ion chipset that packs GeForce 9400M graphics, the same graphics used in the Apple 13-inch MacBook and MacBook Air.

By design, Atom is a more power frugal and, concomitantly, slower processor than Intel's mainstream Core 2 chip architecture.

The AspireRevo's marquee external feature is the diminutive size: the desktop is comparable in size to a laptop (though slightly thicker, about the size of a typical hardcover book). Internally, the device will test Nvidia's thesis that devices, such as Netbooks, that pair the Atom processor with Nvidia graphics offer much better performance than Intel-only (i.e., Atom-with-Intel-chipset) platforms.

This won't be quite the slam dunk that it was before, however. Intel recently started shipping the Atom N280 and the accompanying GN40 chipset, which for the first time on an Intel Netbook platform delivers 1080p HD playback.

"The AspireRevo...is perfectly suited for the living room, because Nvidia Ion provides a brilliant graphics experience with digital photos, watching video, and playing family-friendly games," said Gianpiero Morbello, corporate vice president of marketing for Acer, in a statement.

Nvidia listed the following capabilities for the Ion-based AspireRevo:

  • Ability to run Windows Vista Home Premium
  • 1080p HD video with true-fidelity 7.1 audio
  • Popular games including Spore, Call of Duty 4, and Sim City 4 *
  • DirectX 10 graphics with advanced digital display connectivity
  • Accelerated video enhancement and transcoding using Nvidia CUDA technology

(* Correction: originally listed as "Sim City 5" )

Pricing information was not immediately available. Generally speaking, Ion-based desktops are expected to be priced under $300.

April 5, 2009 7:00 AM PDT

Is an Apple more form than function?

by Brooke Crothers
  • 431 comments
Share

Updated at 10:45 p.m. PST with additional system specifications.

The aesthete buys an Apple. This dig in the latest Mac-attack Microsoft ad contains a kernel of truth.

Here's the essential choice: A Dell with a pedestrian design but all the fixin's or a gorgeous Apple MacBook that doesn't offer quite as much. (Whether the prospective buyer needs a maxed-out laptop is a pertinent question too.)

The Dell paradigm is how many people define practicality, i.e., you get more box for the money. Hewlett-Packard of course falls into this category too.

I use both a MacBook (an Air) and a Windows machine (HP): a dualism of sorts: one pleases the eye, the other is more utilitarian. Of course, this characterization of the two platforms is greatly oversimplified (dare I not mention the dueling OSes: OS X Leopard versus XP/Vista?), but this is the kind of thinking that drives many purchases.

Without further ado, let's do a side-by-side.

Aluminum 13-inch MacBook

Aluminum 13-inch MacBook

(Credit: Apple)

Aluminum 13-inch (LED) MacBook:

  • OS: OS X Leopard
  • Processor: 2.4GHz Core 2 Duo
  • Graphics: Nvidia GeForce 9400M
  • Memory: 2GB DDR3
  • Hard drive: 250GB 5400rpm
  • Camera: built-in camera
  • Connectivity:10/100/1000 Ethernet / 802.11n
  • Optical drive: 8x (DVD±RW)
  • Warranty: 1 year
  • Price: $1,599

Dell XPS 13

Dell XPS 13

(Credit: Dell)

Dell XPS 13 (LED):

  • OS: Windows Vista Home Premium
  • Processor: 2.53GHz Core 2 Duo
  • Graphics: Nvidia GeForce 9500M--256MB
  • Memory: 4GB DDR3
  • Hard drive: 500GB 7200rpm
  • Camera: built-in camera
  • Connectivity: 10/100/1000 Ethernet / 802.11n
  • Optical drive: 8x (DVD±RW)
  • Warranty: 2 years
  • Price: $1,598

A quick glance at the features shows that the Dell beats the Apple. That said, the Dell isn't an aluminum unibody design, doesn't wow like the MacBook, and doesn't carry the cachet of the Apple brand. The latter two intangibles are important for a lot of buyers.

Perceived performance is also an intangible. The question of which of two comparable systems is faster is often based on one's individual definition of performance.

So, which computer carries the day? I'll let the reader decide.

Additional notes: Some readers say the OS plays a very large role in the buying decision. Particularly the fact that the Apple OS is a Unix derivative and that Apple users can run both OS X and Windows via Boot Camp. Duly noted.


April 3, 2009 1:15 PM PDT

Samsung jilts Intel but where's Nvidia?

by Brooke Crothers
  • 1 comment
Share

Samsung's NC20 Netbook shows that Via Technologies' Nano processor can keep up with the Joneses. But will Nvidia be given the chance?

CNET Reviews' Dan Ackerman reviewed the new Samsung NC20 Netbook and found it not wanting in a matchup with the Asus Eee PC 1000HE, packing Intel's latest and greatest Atom N280.

Samsung NC20 Netbook packs a Via Nano processor--not an Intel Atom

Samsung NC20 Netbook packs a Via Nano processor--not an Intel Atom.

(Credit: CNET Reviews)

Though Nano is a necessary industry antidote to Intel's grip on the Netbook market, in the scheme of market share numbers, Via's chip is a blip at best.

I find it almost amusing when Intel lists Via as one of two competitors (Advanced Micro Devices being the other) in its Form 10-K filings. It's a fair analogy to say it's like a mom-and-pop coffee shop among a dense cluster of Starbucks stores. You may draw a few customers but 99 percent of the market is going to go to Starbucks.

Via helped pioneer the Netbook market in early 2008 by powering one of the earliest high-profile products, the Hewlett-Packard 2133 Mini-Note. In fact, Via was already supplying the inexpensive, low-power Via C7M--Nano's predecessor--in 2005 when the Atom concept was just a glimmer in Intel's eye.

The Netbook market vacuum didn't last long, however. Within months of Atom's arrival, the Via C7M was squashed by the Intel juggernaut, not to rise again. (Largely due to the fact that the C7M was slow, as one reader points out.)

The sober reality is that Via faces the same daunting challenge that Nvidia does: competing with Intel. The largest Netbook vendors--Asus and Acer--are wedded to Intel processors and chipsets, as are most of the other major players. An incremental increase in processor performance from Via won't necessarily tempt PC makers to drop Atom.

Nvidia's predicament is even more difficult because the GPU supplier can offer something that Intel can't: great graphics performance in a Netbook.

Nvidia faces a Catch 22. It needs a lot of Netbook design wins to make decent profit margins but customers won't sign up for Nvidia's Ion in the face of Intel's bundling incentives.

Alas, Nvidia's Ion seems destined only for tiny desktops for now. Nvidia has been shopping its Ion platform (Atom + Nvidia 9400M graphics) around and has had some success with top-tier PC companies looking to design diminutive desktops. But not any success to date in the Netbook space (although some smaller Asia-based Netbook makers are expected to announce Ion-based Netbooks at Computex in June).

Then there's Tegra. This Nvidia chip platform may have more success in the category of so-called "$99" Netbooks that are more akin--in the way they are offered to customers--to cell phones than laptops. These Netbooks, as depicted by Qualcomm, would be always-on and not part of the WinTel (Windows-Intel) ecosystem.

Nvidia went out of its way this week to demonstrate a concept device at CTIA in Las Vegas running Windows CE. Nvidia basically tore out the guts of an Intel-based HP Mini 1000 Netbook and replaced it with Tegra parts, according to a Nvidia spokesman Derek Perez, who attended CTIA this week.

March 5, 2009 8:30 AM PST

Apple Snow Leopard plus Nvidia equals what?

by Brooke Crothers
  • 59 comments
Share

Nvidia is in at Apple. So, what's the connection between Apple's graphics-fortified lineup and Snow Leopard OS X?

First a quick canvass of the state of Apple's graphics. Low-performance Intel integrated graphics have been booted from MacBooks, replaced by Nvidia. And, earlier this week, Apple updated the iMac, Mac mini, and Mac Pro with Nvidia graphics across the board and didn't mince words on its Web site: "Ultrafast Nvidia graphics" ad copy is prominently displayed for the iMacs. ATI graphics are also promoted for the Mac Pro and offered on the iMac.

Then, there's this Snow Leopard blurb on Apple's site: "OpenCL (Open Computing Language), makes it possible for developers to efficiently tap the vast gigaflops of computing power currently locked up in the graphics processing unit (GPU). With GPUs approaching processing speeds of a trillion operations per second, they're capable of considerably more than just drawing pictures. OpenCL takes that power and redirects it for general-purpose computing."

So, what does this add up to? "Apple is teeing up to accelerate graphic applications better than anyone else--a market segment they are well known in and loved, so it behooves them to nurture and protect it," said Jon Peddie, of Jon Peddie Research, which tracks the graphics market. "Nvidia has been working in the background with Apple, very closely, for about five years now. What you're seeing now is the manifestation of that investment," he said.

What this means is that Apple is doubling its efforts to unlock the parallel processing power of GPUs--which these days pack hundreds of processing units--to speed up more than just games. Apple wants to use the GPU more as a general purpose processor by expanding, via OpenCL, the range of applications that can tap into the prodigious processing power of the GPU--which can be programmed to crunch certain kinds of data much faster than a dual-core or quad-core Intel processor.

U.K.-based technology Web site The Register had this to say about Snow Leopard back in December: "There's a strong possibility (Snow Leopard) leapt well past Windows 7." And goes on to say: "The release of OpenCL 1.0 is a giant step towards the long-sought goal...in which the massively parallel capabilities of GPUs (graphics-processing units) are brought to bear on general-purpose applications."

Apple is also extolling the virtues of Intel multicore processors, saying on its Snow Leopard page that Grand Central, a new set of technologies built into Snow Leopard, "brings unrivaled support for multicore systems to Mac OS X. More cores, not faster clock speeds, drive performance increases in today's processors."

Sounds like Windows 7 is going to have some competition.


March 3, 2009 9:15 AM PST

Nvidia chips score big in Apple Mac lineup

by Brooke Crothers
  • 10 comments
Share

Updated at 11:50 a.m. PST with additional information on Nvidia and ATI graphics in Mac Pro

Apple's rollout of new Macs Tuesday was a vote of confidence for Nvidia: its graphics chip have now become as ubiquitous as Intel's processors across the Mac line.

Apple's entire Mac lineup now features Nvidia GeForce GPUs. "If you go into a retail store, it's (Nvidia) top to bottom," said an Nvidia spokesperson today. "The message is that Apple is differentiating itself, investing in the GPU," he said.

The GPU, or graphics processing unit, is used to accelerate HD video, image editing, video transcoding, and games.

So, which GPUs are where?

  • New versions of the iMac and Mac mini use the GeForce 9400M GPU
  • 24-inch iMac available with GeForce 9400M, GeForce GT 120, or GeForce GT 130
  • New Mac Pro equipped with the Nvidia GeForce GT 120
  • MacBook Air, MacBook, and MacBook Pro already use GeForce 9400M and/or 9600

Note that the Mac Pro is offered with either the GeForce GT 120 with 512MB of GDDR3 memory or the ATI Radeon HD 4870 with 512MB of GDDR5 memory.

February 14, 2009 10:00 AM PST

Nvidia aims at top Netbooks, Windows 7

by Brooke Crothers
  • 11 comments
Share

Nvidia is working with top-10 PC makers to bring its graphics chips for the first time to Netbooks, according to an executive at the company. And an important part of this push is getting its silicon working with Windows 7, a more Netbook-friendly operating system than Vista.

Nvidia Ion

Nvidia is targeting Ion at Netbooks (bottom) and at larger notebooks (top)

(Credit: Nvidia)

This week, Nvidia released Windows 7 beta drivers for the "Ion" Netbook silicon that it's handing over to customers. In conjunction, Nvidia demonstrated in Taiwan this week applications running on Windows 7. Nvidia also announced that its Ion platform has been certified on Windows Vista.

The Ion chipset is based on Nvidia's GeForce 9400M graphics chipset, which currently handles graphics tasks in Apple's MacBook line.

The goal is to replace the Intel silicon that supports the Atom processor and make a Netbook perform more like a typical laptop. Currently, Netbooks from companies such as Acer, Asus, Hewlett-Packard, and Dell use the Atom with an accompanying Intel chipset.

"Why would you buy a small notebook and not expect it to do what a PC can do?" Dan Vivoli, Nvidia senior vice president, said in a phone interview Thursday.

Intel, in fact, took a small step in that direction this month. The chipmaker upped the ante by shipping a new Atom N280 processor and chipset that for first time on an Intel-based Atom system can run 720p high-definition video. Graphics silicon that can handle 720p video is considered a minimum requirement for larger mainstream laptops.

Nvidia, as the world's largest graphics chip supplier, believes, not surprisingly, that minimal graphics is not good enough.

"I remember back in 1998 when Intel came out with their 740 (graphics chip), there was this worry that no one would want to buy anything more than that," Vivoli said. "Of course, that didn't happen."

Dan Vivoli, senior vice president of marketing at Nvidia

Dan Vivoli, senior vice president of marketing at Nvidia

(Credit: Nvidia)

The 740 eventually faded as graphics chips from 3dfx, ATI Technologies, and Nvidia bested it in the marketplace.

All companies tend to exaggerate the prospects of a new product--and Nvidia is no exception. But there seems to be more at stake than usual because getting Nvidia graphics into small devices--where its graphics have historically been almost completely absent--is imperative for its growth.

"In all the years I've been here I've never seen a product generate more excitement than Ion. At Microsoft, at Apple. Everybody we expose it to says we had no idea you could get this kind of experience on a platform this small and this inexpensive," Vivoli said.

"Big names that you would know are working on Ion designs," Vivoli said. "These are top-5 and top-10 companies," Vivoli said. He expects products by midyear.

In Nvidia's fourth-quarter earnings conference call on Tuesday, CEO Jen-Hsun Huang was more circumspect. Though he claimed that Nvidia had Ion notebook projects happening all over the world, "a lot of this depends on the success of our customers and these platforms. There's still a lot execution between now and then. And lots of unknowns," he said.

Also, on the same call, a financial analyst brought up the point that Netbook makers are not marketing the devices for 3D gaming and added that 3D graphics is not a feature that consumers care a lot about on a Netbook. Huang countered that anything people want to do on a typical laptop, they want to do on a Netbook.

advertisement

The yogurt makers of tech: Gadgets to avoid

Don't buy these one-trick ponies--unless you like gizmos that gather dust.

Google wants to unclog Net's DNS plumbing

The Net giant, ever eager for a faster Internet, debuts its Google Public DNS service. With it, Google could become even more central to the Net.

advertisement

About Nanotech - The Circuits Blog

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

Add this feed to your online news reader

Nanotech - The Circuits Blog topics

Most Discussed

advertisement

Inside CNET News

Scroll Left Scroll Right