An Eee PC Netbook based on a Qualcomm processor that runs Google's Android operating system looks promising as an alternative to the millions of Netbooks out there tethered to Intel Atom processors and Microsoft Windows.
An Asus Qualcomm-based smart-book is a promising alternative to Windows-Intel Netbooks
(Credit: Asus)Asus was showing a Netbook at the Computex conference in Taipei running the Android OS on top of Qualcomm's Snapdragon processor, according to this TweakTown video.
When Asus plans to ship a Netbook based on Qualcomm's Snapdragon processor isn't clear and Asus is not disclosing its plans (later this year?), but it becomes even less clear when you add Google's Android operating system to the mix. Michael Rayfield, an Nvidia executive, doesn't expect Android Netbooks to appear commercially until next year.
What is clear, however, is that these Netbooks are different from the Windows-Intel variety. Qualcomm is calling them "smartbooks" rather than Netbooks to draw attention to the fact that they will operate more like smartphones: standard 3G connectivity, always-on, and all-day battery life.
And what makes this Asus demonstration at Computex interesting is that all Asus Netbooks to date have run on Intel processors. Obviously, Asus thinks the Snapdragon technology is different enough to warrant a separate design.
Other specification for the Netbook include a 10-inch screen, a built-in Webcam, and a universal 3G radio that supports UMTS and CDMA networks on all frequencies used globally, according to an IDG News report.
CARLSBAD, Calif.--Qualcomm and Freescale Semiconductor are ready to begin pushing a category of devices that they say are cheaper, lighter, and more connected than Intel-based Netbooks.
And just to make sure that the difference is crystal clear, both companies are calling the category "smartbooks."
"We are relabling with the term 'smartbook.' We are joining others in using this term," said Glen Burchers, director of global consumer segment marketing at Freescale, in a phone interview Thursday. "The manufacturers that are using ARM-based devices are cooperating in using this terminology," according to Burchers.
"The smartbook is the smartphone experience on a larger form factor," according to Luis Pineda, vice president of marketing at Qualcomm's CDMA technologies division, speaking during a teleconference on Thursday.
So, what makes a smartbook different from the Netbooks being sold by companies like Dell and Hewlett-Packard? Netbooks use an Intel Atom processor and, typically, Microsoft's Windows XP operating system. Smartbooks will use processors based on an ARM design and the Linux operating system. And 3G connectivity will be standard--like a typical smartphone.
ARM chips offer better power efficiency than Atom processors and ARM-based devices come with virtually no cost overhead for the operating system. "The primary distinction between them (smartbooks) and the existing crop of Netbooks will be longer battery life--eight-hour battery life--slimmer form factor, and lower price point," said Burchers.
One Snapdragon-based prototype uses a tablet motif. Both Qualcomm and Freescale say that the term smartbook will encompass multiple designs. 3G connectivity--the standard for smartphones--is key.
(Credit: Qualcomm)Other distinguishing features are "instant-on" and "persistent connectivity," according to Burchers. "The idea is that the device is intelligent enough to go fetch your emails and your messages automatically. And this is what you'd expect from a smartphone," he said, trying to emphasize that the device would operate in some ways more like a smartphone than a Netbook.
Qualcomm, for its part, has a Web site dedicated to smartbook prototypes and concept devices and lists standard features such as 3G mobile broadband, Bluetooth, Wi-Fi, GPS, and HD video. Qualcomm hosted a dinner at the The Wall Street Journal's "D7: All Things Digital" conference, where company executives discussed the smartbook strategy.
Qualcomm's smartbooks will be powered by its Snapdragon processor, while Freescale's chips use an uncatchy "i.MX515" moniker. Both companies license the basic chip design from U.K.-based ARM. In Qualcomm's case, it has an ARM architecture license which allows the San Diego, Calif.-based company to do major modifications to the basic chip design.
Another Qualcomm prototype is a classic clamshell design. Some Freescale-based devices will also be clamshell designs.
(Credit: Qualcomm)The first smartbook devices are appearing from so-called original design manufacturers or ODMs, which typically don't market under their brand name but supply devices to large PC makers which then slap on their brand. Wistron and Pegatron, both ODMs, will be showing Freescale-based 10-inch clamshell devices at the Computex conference, Burchers said. Computex starts next week in Taipei.
"These are the first near production-ready devices that we expect to find a home at OEMs (brand-name device makers) before Christmas time this year. We should definitely be able to hit the $199 retail price," according to Burchers.
Nvidia--while not tying itself to the smartbook nomenclature--is also expected to show devices based on its ARM-based Tegra processor at Computex. Nvidia has been touting a $99 "HD mobile Internet device" that telecommunications companies would offer with subscription plans--the route that devices based on Qualcomm and Freescale chips are also expected to take.
Netbooks, by contrast, are typically priced between $300 and $500.
One the challenges facing all ARM-based device makers is the lack of a Windows operating system--a problem that XP- and future Windows 7-based Netbooks don't have. Freescale and others are looking to Google's Android OS, due commercially in devices next year, to counter the marquee draw that Windows has.
"The potential that Google has--this has got everybody's attention," Burchers said. "One thing that's driving that is the Google brand. The second thing is that finally there's one-stop shopping for an operating system that is an alternative to Windows. Linux (generically) is an alternative to Windows but it is fragmented. There are too many derivatives," according to Burchers.
Until the potential of Android in smartbooks is realized, the lack of a Windows operating system will always pose a problem for some consumers, especially in laptop-like clamshell designs.
"The biggest inhibiting factor is that it doesn't have any legacy (established PC) operating system compatibility because Microsoft is unlikely to provide native support for it near-term," said Ashok Kumar, an analyst at investment bank Collins Stewart. "For the mainstream market, unless they get Microsoft compatibility it's going to be a long road," Kumar added.
Freescale Semiconductor is expected to launch new silicon for Netbooks--devices that it believes will come in below $200--at the Consumer Electronics Show this week in Las Vegas.
The ARM chip architecture-based i.MX51 processor is designed to enable "low-power, gigahertz performance netbooks at sub-$200 price points," according to Freescale, formerly Motorola's chipmaking arm.
Freescale envisions sub-$200 Netbooks
(Credit: Freescale Semiconductor)The definition of a Netbook seems to get redefined every month, as different companies push their distinct vision of the device. And Freescale is no different. While Freescale, like Intel, believes the Netbook is a companion device to the PC, it envisions devices that are more frugal with power consumption and run the Linux operating system. Intel-based Netbooks using the Atom processor typically offer better performance than ARM-based devices and run the Windows XP operating system.
"Because the primary function (of a Netbook) is accessing the Internet, Linux and Firefox are a good operating system and application for that purpose," Glen Burchers, director global marketing for Freescale's consumer products group, said in an interview.
He doesn't see ARM competing directly with Intel Atom processors, which target a higher-end Netbook segment. "ARM based processors can have a play, in addition to x86 (Intel)," Burchers said. 'We don't believe ARM processor will replace x86, but will augment them for a certain segment of the market." Ideally, the Freescale chip would be used in Netbooks that get about eight hours of battery life and sport an 8.9-inch screen.
And ABI Research, a market research firm, forecasts that there should be plenty of space for competing visions of the Netbook over the next several years. ABI expects consumers to purchase 60 million netbooks in 2013, compared with only 182,000 sold in 2007.
Freescale has been working with Pegatron, a wholly owned Asus subsidiary, to develop a reference design that features the 1GHz ARM Cortex A8-based i.MX51 processor, Canonical's Ubuntu operating system, Adobe's Flash Player software, a new power management chip, and the SGTL5000 ultra low-power audio codec.
Freescale's netbook reference design is available now. The company says it is currently sampling the i.MX51 processor and MC13982 power management device to tier-one Netbook customers. Volume production for the i.MX51 device is planned for Q2 2009 to power netbooks designed for the 2009 holiday shopping season, Freescale said.
(Note about Apple Netbook speculation: Freescale says that the "speculation is inaccurate" that its i.MX51 chip will be used in an Apple Netbook, as some reports have stated. "Freescale's netbook approach is unambiguously an ARM/Linux play, and any suggestion otherwise is inaccurate," a Freescale spokesman said Sunday night.)
Is MRAM better than flash memory? That's a question a new venture business will try to answer.
Freescale MRAM chip
(Credit: Freescale Semiconductor)Former Motorola chip unit Freescale Semiconductor announced Monday that it has joined with several venture capital firms to form an independent company focused on MRAM (Magnetoresistive Random Access Memory).
The new company, EverSpin Technologies, will "expand its current portfolio of standalone MRAM and related magnetic-based products," the companies said in a statement.
MRAM uses magnetic materials combined with conventional silicon circuitry to deliver a high-performance permanent storage device.
But MRAM must compete with quickly evolving technologies like flash memory-based solid state drives. Flash memory is gaining ground because companies like Samsung, Toshiba, and Intel keep developing faster and higher-capacity devices.
(For more information on MRAM see MRAM-info. For an in-depth explanation of technologies used in MRAM see this explanation of electron spin and so-called spintronics.)
Freescale will transfer the MRAM technology, related intellectual property, and products to EverSpin Technologies and will retain an equity position in the new venture, the companies said. EverSpin is backed by venture firms New Venture Partners, Sigma Partners, Lux Capital, Draper Fisher Jurvetson, and Epic Ventures.
"The decision to form a new company is intended to accelerate the adoption of MRAM," Lisa Su, senior vice president and chief technology officer for Freescale Semiconductor, said in a statement.
"Current Freescale MRAM products have strong traction in the market," Steve Socolof, managing partner of New Venture Partners, said in a statement.
As part of the agreement, EverSpin Technologies will take ownership of the MRAM manufacturing assets and will be based in Chandler, Ariz.
EverSpin will continue to supply products to Freescale's existing standalone MRAM customers. In addition, EverSpin will be a supplier to Freescale of MRAM technology for use in Freescale's embedded products.
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