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December 1, 2009 8:17 AM PST

Windows, Netbook. Android, smartbook? Hmm

by Brooke Crothers
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As a German company defends the "Smartbook" trademark, its actions underscore what happens when companies gratuitously heap new category monikers on top of existing--and perfectly adequate--naming schemes.

Smartbook's Heaven Puro is, in fact, a Netbook.

Smartbook's Heaven Puro is, in fact, a Netbook.

(Credit: Smartbook)

Question: what do Netbooks and smartbooks have in common? Besides looking pretty much the same to consumers (small, lightweight clamshell laptops), both terms have been the object of legal wrangling by companies claiming trademark infringement.

First, the term Netbook came under attack from Psion Teklogix. That dispute with Intel was settled in June. Now Germany-based Smartbook is claiming that Qualcomm's use of the term smartbook infringes on the eponymous company's trademark. "Smartbook AG sets a high value on its protected trademarks, which are being used as company symbols and product marks for years," the company said in a statement sent to CNET.

The San Diego, Calif.-based cell phone chip giant had this to say in response: "Qualcomm is surprised by the claims being made by Smartbook AG...given that Qualcomm does not claim, and has never claimed, to own the term 'smartbook,' which it believes is a descriptive and generic term. The term is used by a number of companies, consumers, and industry commentators to describe a class of devices that combine attributes of smartphones and Netbooks that will be enabled by various technology companies, including Qualcomm."

Qualcomm has been promoting smartbooks for months on its Web site, and Freescale Semiconductor has been doing the same, though on a smaller scale. Both companies make, in effect, the silicon engines that power these devices.

And Qualcomm is now starting to crank up its promotion of the smartbook, as Lenovo prepares to roll out one of the first smartbooks at the Consumer Electronics Show in January.

So the question arises: why call them smartbooks at all? Qualcomm believes that the devices it is promoting are different enough--as described above--from Netbooks that the moniker is warranted. But the reality is that by the time smartbooks hit the market in force (if they indeed do), there will be little really to set them apart from Netbooks.

For proof, look no further than the local Verizon or AT&T store. Verizon now carries Windows-Intel-based Netbooks from Hewlett-Packard with 3G modems built in. The sales pitch: connect to the Internet anywhere at 3G speeds--similar to what Qualcomm is preaching for smartbooks. Yes, smartbooks will have a different operating system (Android/Linux), but to consumers, this won't mean that they are different. At a Verizon store, it's just another Netbook.

And the Smartbook case is a microcosm of this whole problem. The German company offers a line of laptops that, in the United States, are called Netbooks. The systems promoted on its Web site offer the usual fare of Intel Atom processors and Windows software--except that the company calls them Smartbooks.

Confused? Well, the confusion may go away on its own when everyone just keeps it simple, calling a spade a spade: a Netbook is a Netbook is a Netbook.

November 17, 2009 12:01 AM PST

Chip designer ARM leads Android alliance

by Brooke Crothers
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ARM on Tuesday announced the launch an alliance of 35 tech companies to support development of Android-based products using its widely used chips.

ARM-based chips power the world's most popular smartphones, including--in the U.S.--the Apple iPhone, Blackberry Storm, Palm Pre, and Motorola Droid.

The Solution Center for Android alliance will serve as a resource for designers and developers of ARM technology-based products running on the Android operating system, which is the software on the popular Motorola Droid smartphone and Acer Liquid.

In addition to smartphones, Android powers digital picture frames and smartbooks--what the Windows-Intel camp prefers to call Netbooks. ARM-based smartbooks packing processors from Qualcomm, Freescale Semiconductor, and Texas Instruments should begin to emerge in force at the Consumer Electronics Show in January, where Lenovo, among others, will debut its first-ever smartbook design. The Lenovo smartbook is expected to be sold by AT&T.

"Developers require assurance that the components they are using are up to the task," ARM said in a statement. "Android was written for the ARM architecture and Android 2.0 was launched on high-performance (ARM) Cortex-A processor designs."

ARM says the launch of popular products is putting new pressure on the ecosystem that supports ARM. "As we have seen through the recent launches of handsets such as Motorola's Droid and Acer's Liquid, the Android platform represents a fundamental change in the open source ecosystem," Kevin Smith, VP of segment marketing at ARM, said in a statement.

Smith says that ARM now needs to ensure that development solutions are world-class. "ARM is in a position to foster an innovative ecosystem to ensure that device manufacturers have the best development solutions at their disposal," he said.

Analysts agree. "Consumer adoption of smartbooks, smartphones and other 'always on' connected devices is forecast to increase significantly in the next few years," Jeff Orr, a senior analyst at ABI Research, said in a statement provided by ARM. "Manufacturers of these devices need a support structure that enables them to develop cutting-edge devices quickly and affordably."

ARM said that in addition to the support of major device makers, silicon partners and solution providers, the Solution Center for Android comprises more than 35 members of the ARM community, including Texas Instruments, Mentor Graphics, and Archos.

Updated at 9:30 a.m. PST: Clarifying that "Netbook" is the name that the Windows-Intel camp gives to the small laptops and "smartbook" is the moniker applied by the ARM camp of device makers.

November 8, 2009 5:45 AM PST

First iPhone, now Droid. Who needs Windows?

by Brooke Crothers
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If the iPhone didn't finish off Windows Mobile in the smartphone market, the Motorola Droid may.

Windows Mobile is losing the last vestiges of its mojo--if it really had any to begin with--as the Droid and other phones based on the Android 2.0 operating system push the buzz meter needle into the red zone. Many in the media--which can play a big role in steering users to one technology platform or another--sense that Windows Mobile has now been relegated resolutely to has-been status.

The Motorola Droid's high-resolution screen

The Motorola Droid's high-resolution screen.

(Credit: Verizon)

Let's do a quick canvas of what some in the press are saying now that we're at the start of the Droid era. A post on SFGate.com (the Web site of the San Francisco Chronicle) is, like other commentary out there, clearly dismissive of Windows Mobile. "Curiously, Microsoft is nowhere to be seen in this battle royal," the author states, referring to the iPhone and Android.

And there's this more damning comment from a blog at SeattlePI.com. "Rarely mentioned, however, is another player in the mobile OS market--Microsoft. Why not? Because not many people in the smartphone world seem to really give a hoot about Windows Mobile anymore."

The litany of like articles is long. This post on PC World asks: "Has Microsoft Placed Its Last Mobile Bet?" The article cites research from Canalys showing Windows Mobile slipping from 13.9 percent of the worldwide smartphone market in 2002 to 9 percent in the second quarter of 2009.

The numbers are even less favorable in an accounting by ad service Admob, which compiles data on which operating systems are in use on mobile devices that access online ads. In August, according to AdMob, Windows Mobile had only a 4 percent share of the mobile OS market worldwide, down from 7 percent in February.

But getting back to my original premise of no mobile mojo for Windows. The fact is that consumers don't care about Windows on smartphones. In other words, while Windows seems to be a prerequisite for many consumers when buying a PC, it just doesn't come into play in a big way in a smartphone purchase.

This will have ramifications beyond Microsoft of course. Companies like Toshiba (and its attractive TG01 smartphone) will probably not be as successful on Windows Mobile as they would (will) be on Android 2.0. Or, at the very least, will not get the necessary buzz.

Then there's the Intel factor. Intel also wants to be a player, eventually, in the smartphone space. If it is indeed able to beat back Texas Instruments (whose chip is used in the Droid), Samsung (iPhone), Qualcomm (BlackBerry), and Marvell, it probably won't do it by sticking to the tried-and-true "WinTel" combination that's been so outrageously successful in the PC space.

And Intel is chasing a fast-moving target. TI, and all the other ARM-based chip suppliers cited above, are slated to bring out dual-core designs that can hit speeds as high as 2GHz (think next-generation tablets and media pads). In other words, they'll also be able claim the coveted speed mantle on phones, such as the Droid, where Windows Mobile is no where in sight.

So the Droid may not be the iPhone killer but rather the Windows Mobile slayer. Microsoft, of course, will always have the unassailable PC franchise. But, wait, isn't Android coming to Netbooks next year? Maybe the real battle royal for Microsoft is yet to come.

November 1, 2009 8:15 AM PST

Inside the Motorola Droid, an iPhone likeness

by Brooke Crothers
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Though the Motorola Droid and Apple iPhone have different chassis, their high-octane engines are similar.

The internal similarities begin with performance: both devices are fast. The iPhone 3GS is already distinguished for its speed. And the Droid is quickly garnering similar accolades.

The Motorola Droid has a radically different exterior compared with the iPhone but uses a speedy Cortex-A8 ARM chip like the Apple phone.

The Motorola Droid has a radically different exterior compared with the iPhone but uses a speedy Cortex-A8 ARM chip like the Apple phone.

(Credit: CNET Reviews)

"The Droid makes a big leap in internal performance. Compared with its rather sluggish Android predecessors," CNET Reviews said, citing the speed at which the Droid opens applications and menus and scrolls through lists and switches display screens.

"We're really pumped to see all the industry excitement it's created," said Jeff Dougan, the OMAP 3 product marketing manager at Texas Instruments, which supplies the OMAP 3430 processor that powers the Droid. "This is the first handset that truly realizes the full potential of Android," he said, referring to Google's Android 2.0 operating system that runs on the Droid phone.

The TI processor, like the one in the iPhone, is based on an a new architecture called Cortex-A8 from U.K.-based chip design house ARM, whose wide variety of chips populate most of the world's cell phones. Dougan says most smartphones currently on the market use an older, lower-performance ARM architecture than the Cortex-A8--with the exception of the Palm Pre, which opted for the newer TI chip. The Cortex-A8 provides a "two to three times performance boost" over older architectures, according to Dougan.

Max Baron, an analyst at Microprocessor Report, says the chips in the Droid and the iPhone (see not below) are so alike that differences are more dependent on the operating systems the two chips use and how successfully each phone maker optimizes the OS. "With chips that have near-similar specs, the optimum OS and the look-and-feel of the user interface may make or break the product," Baron said.

The core of TI's OMAP3 processor.

The core of TI's OMAP3 processor.

(Credit: Texas Instruments)

"The caveat, however, is that even small differences in chips will surface and become important differentiators as soon as the market forces you to increase the screen size or add more pixels per screen, or execute more power-consuming applications," he added.

The raw MHz ratings on the chips are slightly different. The processor in the iPhone 3GS--which is believed to be based on the Samsung S5PC100 processor--runs at 600MHz, according to most accounts. The Motorola Droid's TI chip is rated at 550MHz though theoretically it can be run as fast as 600MHz, according to TI's Dougan.

Both phones also use PowerVR graphics from Imagination Technologies--a company that both Apple and Intel have invested in, testifying to how hot its ultramobile graphics technology is. The PowerVR SGX is renowned for its ability to process several million triangles-per-second--a key indicator of graphics chip performance--blowing away other phones and the previous version of the iPhone.

Other internal specifications are similar between the two phones, including memory capacity (either 16GB or 32GB) and communications chips that offer 3G, Wi-Fi, and Bluetooth connections.

So, internally the Droid is every bit the iPhone's equal. And future versions of TI OMAP 3 chips that may appear in upcoming Droids will be backed by formidable ecosystems, according to Baron. "Investments in application software may lean more toward the TI components," said Baron, given TI's strong support of the entire chip ecosystem, including auxiliary chips and software development tools.

Note:: Apple's and Samsung's reluctance to release information about the processor used in the iPhone 3GS has made it difficult to determine if the chip is based on the Samsung S5PC100, according to the Microprocessor Report's Baron. Many iPhone 3GS reviews and teardowns, however, state explicitly that the iPhone's processor is essentially the Samsung S5PC100 processor.

October 27, 2009 1:22 PM PDT

Analyst: Chip recovery under way

by Brooke Crothers
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The chip recovery is under way, with quarterly sales forecast to increase year-over-year for the first time in 2009, according to a report from market researcher iSuppli on Tuesday.

Revenue from chip sales is expected to rise by 10.6 percent in the fourth quarter compared to the same period in 2008. This would mark the first time this year that revenue has risen compared to the same period a year earlier, according to Dale Ford, senior vice president, market intelligence, for iSuppli.

"The seeds of the current recovery were sown in the second quarter," said Ford. At that time, manufacturers began to report positive book-to-bill ratios, indicating future revenue growth. This was followed by more sequential revenue growth in the third quarter, according to Ford.

Semiconductor inventories returned to more normal levels in the third quarter after chip suppliers shed stockpiles, he added.

Earlier this month, chip giant Intel said third-quarter revenue was down only 8 percent year-over-year, an improvement over the 15 percent and 26 percent year over year declines in the second and first quarters respectively. Intel also indicated that it expects future growth. "We're finished with the cutting phase of our efficiency effort and now in the growth phase of that efficiency effort," said Intel's chief financial officer Stacy Smith at that time.

Overall, it's been a tough year, however. Global semiconductor revenue is set to contract by 16.5 percent in 2009, following a 5.4 percent decrease in 2008.

And iSuppli has added a good dose of caution to its report. Though sequential quarterly increases in revenue will continue into 2010, sales growth will not be sufficient to lift semiconductor revenue back to pre-recessionary levels until the 2011-2012 time frame, according to Ford.

And there are troubling indicators such as the climbing U.S. unemployment rate, which reached 9.7 percent in August and is projected to exceed 10 percent at its peak, which will continue to constrain consumer spending, Ford said.

October 13, 2009 5:10 AM PDT

For Intel, small laptops bring challenge from ARM

by Brooke Crothers
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Quick: Name an Intel rival whose name begins with an "A" and is abbreviated by three letters.

AMD? How about ARM. Even with attention focused on the immediate impact of Intel's earnings coming Tuesday afternoon, pesky questions linger about a likely future in which U.K.-based ARM and its satellite of chip and device makers pose a growing competitive threat. Maybe more so than Intel's traditional rival, Advanced Micro Devices.

Two recent statements from analysts argue that the camp of companies that make chips based on designs from ARM will dictate future competition in mobile computing. These companies include Qualcomm, Texas Instruments, Samsung, and, in the future, Apple.

New Tripoli, Penn.-based The Information Network said late last month that ARM processors, not Intel's Atom chip, will gain the largest chunk of the Netbook market in 2012--about a 55 percent market share. Netbooks are small, ultralight laptops typically priced under $400.

The market research firm argues that small ARM-based laptops, dubbed "smartbooks," will thrive under subsidized services from telephone carriers "modeled after Hewlett-Packard (cheap printer, expensive ink) and the mobile service providers (cheap cellphone, expensive monthly wireless charge)."

And on Monday EE Times cited analyst Didier Scemama, with ABN AMRO Bank NV, who said there is a "shift towards computing based on ARM-Linux and away from Intel-Microsoft over the next technology cycle," which he said would begin in the second half of 2010, because ARM processors would match Intel chips in performance and beat them on power consumption and possibly cost.

The analyst also postulated that eventually Microsoft would offer a "high-level Windows operating system" running on ARM chips and that ARM could capture 30 percent of the notebook PC processor market by 2014. He speculated, too, that ARM might be taken over by the chip companies that are its licensees.

All of this competition from ARM might be good for consumers but not necessarily for future Intel revenue streams. A report last week from DisplaySearch said that the growing market share of Netbooks has pulled down revenue in the portable PC market due to a low average selling price. Revenues for Netbooks rose to $3 billion in the second quarter of the year, jumping 264 percent over the second quarter of 2008, while traditional notebooks saw second-quarter sales fall to $23.2 billion, a 14 percent decline from the second quarter of 2008, according to DisplaySearch.

These are all just forecasts, of course, and pricier mainstream Intel-based laptops running Microsoft or Apple operating systems today account for the vast majority of the market. Moreover, other analysts argue that consumers will not necessarily flee en masse to ARM-based laptops as it will be difficult to displace a longstanding consumer preference for Intel-based machines running Windows.

September 20, 2009 4:00 AM PDT

Intel and Apple--future rivals?

by Brooke Crothers
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As Intel readies its most potent chip yet for small devices, Apple may already be using competing technology.

Apple iPhone 3GS processor

Apple iPhone 3GS processor

(Credit: iFixit)

One of the themes of the upcoming Intel Developer Forum (starting Tuesday) will be the chip giant's foray into the smartphone and mobile Internet device (MID) markets. Intel's current Atom chip is fine for Netbooks but has had little impact on MIDs and zero impact on smartphones, where it is simply too power hungry to be usable.

Enter Moorestown. A much more power efficient Atom chip, due by 2010, that should find its way into high-end LG smartphones, MIDs from Asian device makers, and tablets (from HP? Dell?).

Just so happens that Apple is doing analogous chip development. When Apple acquired chip design firm P.A. Semi in March 2008 it got a team of very capable engineers that, almost certainly, are designing silicon for future iPhones, iPods, and tablets (or "media pads"--choose your nomenclature).

But it's really not even necessary to speculate about the future. The Apple chip has already arrived (see photo). Some analysts believe that the Apple-branded chip in the iPhone is a fairly unique design and that Apple is simply using Samsung as a chip "foundry" or manufacturer. That would mean Apple is already competing with Intel's Atom, not to mention the host of ARM chip suppliers such as Texas Instruments and Qualcomm.

And where might Apple supply its own silicon in the future? Beyond the iPhone--where Intel clearly has nothing to offer currently--there's the expected emerging tablet and MID markets. Make the iPod touch's screen a few inches bigger diagonally, add a few more features and you theoretically have a MID. (Some, of course, will argue that the iPod is already a MID/media player.) Make the screen even bigger (8 to 10 inches), give it more compute and graphics horsepower, and add a few more software and hardware bells and whistles, and you theoretically have a next-generation Apple tablet and/or media pad.

Those are all markets where Intel's Moorestown (and, later, Medfield) will compete.

Apple has a current market capitalization of about $165 billion (Intel's is about $110 billion). Two heavyweights with two competing visions of small devices. Will one of the big battlegrounds of the future be Apple tablets versus Intel-based tablets? Or--perish the thought--an Apple Netbook using an Apple chip instead of an Intel Atom? It's tantalizing to speculate.

And 2010 is just around the corner. It should be an interesting year for fresh new device designs and equally interesting competition between two computer industry Goliaths.

Note: Here's the official Intel description of Moorestown: "Intel's second-generation MID platform, which consists of a System on Chip (codenamed 'Lincroft') that integrates a 45nm Intel Atom processor core, graphics, video and memory controller. The platform also includes an input/output (I/O) hub, codenamed 'Langwell,' that includes a range of I/O blocks and supports wireless solutions.

(See: CNET Reporters Roundtable discussion of IDF and other Intel topics.)

Originally posted at Business Tech
Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. Follow Brooke on Twitter @mbrookec.
September 18, 2009 4:50 PM PDT

Samsung's 'Apple' chip rides iPhone market gains

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Query: Who makes the Apple-branded chip in the iPhone? Answer: Samsung. This nontrivial detail translated into smartphone chip market share gains for Samsung in the second quarter, according to iSuppli.

Apple iPhone market share gains drove Samsung chip rise

Apple iPhone market share gains drove Samsung chip rise.

(Credit: Apple)

The iPhone, largely due to the popularity of the 3GS model, accounted for 13.9 percent of global smartphone shipments in the second quarter, up from 10.1 percent in the first quarter, according to iSuppli. As a result, Samsung accounted for 15.9 percent of global revenue from sales of standalone applications processors. An applications processor is roughly analogous to the main Intel or Advanced Micro Devices processor in a PC: it is basically the brains of a smartphone.

Samsung's market share was up nearly 1 percent from the first quarter, iSuppli said, though it still trailed No. 1 supplier Texas Instruments. iSuppli defines a "standalone" applications processor as digital signal- or logic-based processors not integrated with the digital baseband function.

"Since the introduction of the first (iPhone) in January 2007, Samsung has occupied the key applications processor slot in Apple's iPhone line," Francis Sideco, principal analyst of wireless communications for iSuppli, said in a statement. "With the new 3GS model allowing the iPhone to gain share in the smartphone market, Samsung also is claiming a larger portion of standalone applications processor shipments."

As with previous iPhone models, the 3GS--introduced in June--integrates a Samsung processor based on the ARM architecture. The processor accounted for $14.46, or 8.4 percent, of the materials cost of the iPhone 3GS based on pricing in late June, iSuppli said.

"The partnership between Apple and Samsung on the applications processor in the iPhone has been a major coup for Samsung, establishing it as a player in the market and allowing it to challenge the incumbent leader, Texas Instruments," Sideco said.

The big question, however, is how long a good thing will last for Samsung. Sideco added that "there is a lot of speculation as to whether Apple's acquisition of PA Semi will change the parameters of this partnership." Apple announced its purchase of PA Semi in March 2008.

One of the most rapidly circulating rumors has Apple using a PA Semi design in the upcoming Apple tablet. The latest word is that the screen size is about 10 inches diagonally, meaning that a tablet will require more processor and graphics horsepower than a smaller device like the iPhone.

Although Texas Instruments lost some share to Samsung in the second quarter, the U.S. chip giant retained its dominant position in the market, with a share of 24.4 percent. "Texas Instruments continues to lead the market on the strength of its Open Multimedia Application Platform (OMAP) line of applications processors," Sideco said.

September 15, 2009 8:05 AM PDT

Microsoft Zune HD: Under the hood

by Brooke Crothers
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iFixt in short order has done a tear-down of the Microsoft Zune HD media player, which hit retail Tuesday.

The core silicon in the Zune HD is an Nvidia Tegra processor (see photo) based on the power-frugal ARM chip design. The system-on-chip uses less than 0.5 watts of power. Tegra's defining feature is the integrated Nvidia GeForce graphics chip, which gives the Zune its graphics processing oomph.

(Credit: iFixit)

The Zune HD also uses a SiPORT HD radio chip and an SDRAM chip from Hynix, according to iFixit. The accelerometer, for automatically orienting the display between portrait and landscape modes, is from Kionix.

Probably the most conspicuous feature of the Microsoft media player is a 3.3 inch OLED display capacitive touch screen. OLED screens draw significantly less power than a traditional LCD. "This isn't the first product with an OLED, but it's certainly cutting-edge technology, and something we haven't seen in any Apple ... Read more

September 9, 2009 3:00 PM PDT

Report: Asian firms eye alternative chips

by Brooke Crothers
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Updated on September 16 at 6:30 a.m. PDT: adding information from Hironori Kasahara, a professor of computer science at Waseda University

Large electronics companies are building a chip for consumer electronics devices in Japan, while a China-based device manufacturer said it is working on devices using the ARM chip design, according to reports.

Waseda University's Hironori Kasahara wrote software for chips that Japanese companies are developing

Waseda University's Hironori Kasahara wrote software for chips that Japanese companies are developing.

(Credit: Waseda Daigaku)

In Japan, some of the country's largest electronics and chip manufacturers are collaborating in an effort to develop a new low-power processor design for consumer electronics devices, according to Nikkei, which Forbes reported earlier.

The Japan-based group includes Fujitsu, Toshiba, Panasonic Renesas Technology, NEC, Hitachi, and Canon. The Ministry of Economy, Trade and Industry will offer between 3 billion and 4 billion yen (between $32 million and $43 million) to support the project, according to Nikkei.

Each company will develop their own central processing unit, or CPU. The report claimed that the chips would be compatible with "energy-saving" software developed by Hironori Kasahara, a professor of computer science at Waseda University, Nikkei said. Kasahara said he was developing an application programming interface (API) for multi-core processors, in response to an e-mail query.

A prototype is able to operate using less than 30 percent of normal power consumption and works even when a power outlet is not available, according to Nikkei.

Once a standard is established--the companies are targeting 2012--the CPU will be used in TVs, digital cameras, and other products. The companies may also sell the chip to other companies for use in automobiles, servers, and robots, Nikkei said.

That doesn't mean, however, the CPU will be adopted across Asia. Following the Nikkei article, Taipei-based Digitimes reported that circuit board makers in Taiwan are not enthusiastic about the prospects of a new CPU architecture.

A more immediate threat to Intel--and possibly a more potent rival to any chip that emerges from the Japan-based chip consortium--is ARM, the power-stingy processor design already used by a host of chip manufacturers including Samsung, Texas Instruments, and Qualcomm.

Hon Hai--also referred to as Foxconn--the world's largest contract electronics manufacturer, is readying small laptop designs based on the ARM processor, according to various reports.

A special assistant to the Hon Hai CEO was quoted by Reuters as saying that the company has "a few smartbook projects" based on the ARM chip. Smartbooks are essentially a smartphone in a larger format, such as a small laptop or tablet. These designs are being promoted by Qualcomm, Nvidia, and Freescale, among other chip manufacturers.

Intel is developing a new version of the Atom processor, a so-called system-on-chip, or SOC, that is slated for use in smartphones as well as consumer electronics products. The smartphone and consumer electronics segments are already highly competitive, unlike the PC market, which is dominated by Intel.

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About Nanotech - The Circuits Blog

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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