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November 24, 2009 4:00 AM PST

Major Intel chip upgrade coming to new Netbooks

by Brooke Crothers
  • 37 comments

Intel is set to announce the biggest makeover for its Atom processor since it was introduced back in the spring of 2008. And PC makers are ready with new Netbook models, some due before the mammoth Consumer Electronics Show in January.

HP has stopped selling preconfigured Mini 5101 Netbook models directly as it readies models with the new Atom processor.

HP has stopped selling preconfigured Mini 5101 Netbook models directly as it readies models with the new Atom processor.

(Credit: Hewlett-Packard)

Netbooks--tiny laptops used for Web surfing and light production tasks--have gained in popularity as a cheap alternative to a laptop. They can be had for as little as $250--or under $100 when bought as part of a two-year contract at phone carriers such as a Verizon.

Inside new Netbooks will beat Intel's latest "Pine Trail" Atom processor technology. This watershed design will squeeze the graphics function--previously on a separate chip--into the central processing unit, or CPU, a first for Intel. And what does that mean to consumers? "Better battery life. But performance more than anything," Intel executive vice president Sean Maloney said in a recent CNET interview.

Evidence of a rejiggered Netbook lineup can already seen at Hewlett-Packard, which has stopped selling preconfigured models of its well-received Mini 5101 directly from the HP Web site in preparation for new models to come, according to the company.

And Dell is on board too. "You can expect that Dell will be offering products based on Intel's next-gen Atom platform, aka Pine Trail," said a Dell spokesperson Monday. All major vendors currently offering Netbooks--such as Acer, Asus, Toshiba, and MSI--are also expected to refresh their lineups.

Intel, which is already on the record saying that the Pine Trail Atom is shipping this quarter, has made integration one its biggest themes in 2010 and beyond. Its Arrandale Core i series of processors for mainstream laptops, due by early next year, will also combine the graphics chip (GPU) with the CPU. And future generations of the Atom processor will be even more highly integrated.

One of the first new Pine Trail Atom processors expected to appear is a 1.66GHz version (rumored to be dubbed the N450). After this, a faster 1.83GHz version, the N470, is due.

Updated at 8:00 p.m. PST: Pine Trail is the name of the technology platform; Pineview is the name of the new Atom processor.

November 22, 2009 6:00 AM PST

Will the 'smartbook' be a better Netbook?

by Brooke Crothers
  • 36 comments

The "smartbook" aspires to put the smartphone into the laptop. Will it be able to elevate an Apple iPhone or Motorola Droid-like experience to a larger device, or is it just more marketing mumbo-jumbo?

Two companies are hoping that the smartbook will turn out to be more than just another quickly-forgotten device sales pitch. Qualcomm and Freescale, which are both supplying key silicon technology for the devices, are pushing to make smartbooks different enough from laptops--and Netbooks--that consumers will take notice.

Qualcomm CEO Paul Jacobs holds the Lenovo smartbook which will appear at CES

Qualcomm CEO Paul Jacobs holds the Lenovo smartbook, which will appear at CES in January.

(Credit: Qualcomm)

The first tangible evidence of smartbooks to come will be seen at the Consumer Electronics Show in January, where Lenovo, among others, is expected to show, if not roll out, smartbook designs.

One pesky question won't go away, however. Why go out of the way to call it a smartbook? Doesn't Netbook suffice? (And it can potentially be very confusing for consumers since both terms have "book" in them.) On one level, the nomenclature choice is simply to counter the Microsoft-Intel Netbook juggernaut: Another Netbook among dozens already on the market won't draw much attention.

But at a deeper level, the two companies are trying to make the smartbook substantively different from a Netbook. Qualcomm sees it, in essence, as a large smartphone, which leaves the outdated Windows desktop experience in the dust. "A Netbook in our view is just a cheap laptop that runs Windows. We see the smartbook cannibalizing the Netbook. ... Read more

November 21, 2009 9:15 AM PST

Firefox: Heat and the CPU usage problem

by Brooke Crothers
  • 110 comments

Firefox has a CPU usage issue and, consequently, can cause overheating problems in some laptops, particularly ultraportables. That's what I've found over the last couple of years.

But don't take my word for it. This is documented on a Mozilla support page entitled "Firefox consumes a lot of CPU resources." The page states: "At times, Firefox may require significant CPU [central processing unit] resources in order to download, process, and display Web content." And forum postings like this one about a Dell Netbook are not uncommon: "Mini9 would get way too hot."

The Mozilla support page goes on to say that "you can review and monitor CPU usage through specific tools" and describes ways to limit CPU usage, such as: "A Firefox add-on, called Flashblock, allows you to selectively enable and disable Flash content on Web sites."

Let me describe my experience. I find that tab for tab, Firefox uses decidedly more resources than other browsers--Safari, for example. And in the past (when I was actively using a Windows Vista-based machine) Firefox also compared unfavorably with Microsoft's Internet Explorer for CPU usage.

More specifically, here's the behavior as I see it. When I'm accessing sites with multimedia content such as the CNET front door, Firefox CPU usage will bounce around between 30 and 60 percent, and sometimes spike higher (80 percent and above), as indicated by the Mac OS 10.6.2 Activity Monitor.

On the other hand, the Safari CPU usage with the same pages open is much lower--typically between 2 percent and 10 percent.

My theory is that most users don't notice this because in mainstream laptops, this isn't an issue. But it can become an issue in ultraportables--typically under an inch thick--which are more sensitive to heat because of the design constraints. The ultrathin Apple MacBook Air, which I use as my main machine, is a good example.

The fan is usually an audible indicator of CPU usage issues. When I'm using Firefox and I have tabs open on multimedia-rich sites (which is par for the course these days), the Air's fan will almost invariably kick on and stay on until I close the tabs. As I write this, the fan has finally shut down after I closed the Firefox tabs (e.g, CNET front door). Those same tabs in Safari are still open and not causing any significant spike in CPU usage or fan activity.

When I contacted Mozilla, a technical support person guessed that Safari is possibly better at optimizing Flash-based sites compared to Firefox. And that may be true. However, I had similar issues before when I was using a Hewlett-Packard business ultraportable (also very thin like the Air) that were not necessarily tied to Flash usage. In short, Firefox was less efficient with CPU usage compared to Microsoft's IE 8. And the behavior was similar. The HP laptop would quickly heat up and the fan would kick on.

Finally, let me reemphasize that I'm guessing that most users don't notice this because heat dissipation is not a big issue for mainstream laptops that are not necessarily thermally-challenged when accessing multimedia-rich Web pages. That said, this has been a steady problem for me because I use ultraportables almost exclusively and has forced me to limit my use of Firefox.

November 19, 2009 1:14 PM PST

AMD upgraded as 'Fusion,' 16-core chip future looms

by Brooke Crothers
  • 6 comments

Advanced Micro Devices stock was upgraded Thursday by Broadpoint AmTech analyst Doug Freedman, citing a solid product road map and debt restructuring efforts.

AMD was trading above $7 midday on Thursday, high above the $3.50 (approximate) lows seen back in July of this year.

Freedman said in a research note Thursday that he is upgrading AMD to "buy" from "neutral" and raising the price target to $10 from $5.80.

"Positive events...lead us to believe that AMD's risk/reward is now compelling," he said. One of the biggest positives was AMD's move on Wednesday to pay off $1 billion in debt using part of its $1.25 billion settlement income from Intel and a new $500 million bond offering. "We believe AMD's debt of $3.7B will be reduced by 25 percent," Freedman said.

And Future "Fusion" chips point toward a more competitive AMD. Fusion silicon--which combines the main CPU processor with the graphics chip or GPU--is due in 2011. "We believe Fusion (CPU+GPU) will deliver discrete-like performance on an integrated chip," Freedman said, referring to high-performance standalone "discrete" graphics processors. "Fusion will likely be a low-cost product--targeting mainstream and lower-end," according to Freedman.

Chips that go into servers are also likely set for market share gains, Freedman said. "We estimate that server share could grow from ~8 percent currently, by our own forecast, to ~12 percent by FY10 year-end," he wrote. High-end "Maranello" chips boasting as many as 12 processing cores are due in the first half of next year and 16-core processors are coming in 2011.

Graphics chips that are compatible with Windows 7 DirectX 11 technology for accelerating games and general multimedia tasks are also expected to do well, such as the company's HD 5000 series of graphics chips.

November 19, 2009 10:42 AM PST

Dell's 'Mr. A' is a key figure in Intel defense

by Brooke Crothers
  • 1 comment

With possible action by the Federal Trade Commission looming, an unidentified Dell executive is cited prominently in legal documents as a person who might exonerate Intel, or at least mitigate the severity of the charges leveled against it for alleged antitrust behavior. So, what is known about this Dell mystery man?

This week the Dell executive, referred to as "Mr. A," was cited throughout the European Union ombudsman's "decision" on on a complaint filed by Intel about the European Commission's ruling against the chipmaker. Ombudsman P. Nikiforos Diamandouros' November 18 decision found "maladministration" on the part of the Commission because of its failure to make a "proper note" of a meeting with Dell--represented most prominently by Mr. A in the the ombudsman's decision.

Diamandouros has been the The European Union's ombudsman since April of 2003.

Most importantly, Mr. A is brought up by Intel as a person who has made exculpatory statements--and therefore could refute allegations such as those made about Intel and Dell in New York Attorney General Andrew Cuomo's complaint against the chipmaker.

And who is Mr. A? He was "a senior Dell executive" and the person "responsible for Dell's relationship with Intel," according to the ombudsman's published statement.

What else is known about Mr. A? Intel asserts in its complaint to the Commission--which the ombudsman responded to in its decision--that "Mr. A's FTC [Federal Trade Commission] testimony exonerates Intel and contradicts the allegations contained in the statement of objections concerning Dell's relationship with Intel."

And Intel has had more to say about this person. "Mr. A again gave sworn testimony confirming that the key points made in his 2003 FTC testimony, to the effect that Dell did not have an exclusive relationship with Intel and that Intel did not 'threaten' or 'punish' Dell for considering a dual-source [Intel and AMD] strategy."

Also in the ombudsman's decision--which refers to Intel as the complainant: "It is clear from these events that the Commission sought to conceal and suppress exculpatory evidence. Also in the complainant's view, this misconduct (and the failure to make a complete note of the meeting which would have eliminated any debate as to what Mr. A said) constitutes a serious act of maladministration."

Intel spokesman Chuck Mulloy said Thursday that Intel continues to talk to the FTC. "Yes we are talking. We are continuing to answer their questions concerning our business practices and now we are also explaining the settlement we just completed with AMD [Advanced Micro Devices]," Mulloy said.

November 17, 2009 8:00 PM PST

Intel an investor in storage firm for Apple users

by Brooke Crothers
  • 4 comments

Intel Capital announced seven new investments Tuesday, including a storage systems company for Apple users and a cloud computing company.

"Innovation does not stop during economic slowdowns," Arvind Sodhani, president of Intel Capital and Intel executive vice president, said in a statement. "New technologies are the drivers of growth that help lead economies back to prosperity."

Investments as spelled out by Intel:

  • Active Storage (Los Angeles) provides a media storage platform for Apple-based infrastructures. The company's hardware RAID (Redundant Array of Inexpensive Disks) solutions are aimed toward the business and creative industries, particularly video post-production, broadcast, publishing, education and science. The company intends to focus this round of funding on R&D and sales and marketing.
  • Joyent (Sausalito, Calif.) provides cloud computing infrastructure and services to help customers develop, deploy and manage Web applications and sites, and to improve data center performance. Joyent's cloud computing technologies offer better performance, utilization rates, savings and security. Joyent will use the funding to accelerate its product development and for increased global expansion.
  • Crucialtec (Cheon-Ahn City, Korea) is a manufacturer of specialized input devices that utilize optical technology for mobile phones, smart phones, and IPTV (Internet Protocol television) remote controllers. Crucialtec's Optical Trackball enables users to enjoy the full internet experience with mobile products as they do with a PC. Intel Capital's investment will help with the development of a new generation of mobile solutions for the global market by providing Crucialtec with additional working capital.
  • Gudeng Precision Industrial (Taipei, Taiwan) is a semiconductor front-end equipment manufacturer that helps customers enhance product yield and reduce production costs. Presently, Gudeng Precision is the world's leading photomask and wafer handling total solution provider, and the company's products are accepted and certificated by worldwide tier-one customers. Gudeng Precision will use the funding to expand business in China and enhance working capital.
  • V-Cube (Tokyo) develops and markets Web-based videoconferencing systems. Its flagship "nice to meet you" service enables one-to-one, one-to-many, and many-to-many interactive real-time communications and on-demand services over the Internet. Currently, V-cube is the largest service provider in Japan for Web-delivered visual communications. The investment will be used to further optimize the service for access from mobile Internet devices and Netbooks and to stream high-quality video over WiMAX wireless broadband networks.
  • NeuString (Dubai, UAE) delivers predictive analytics software and consulting services to mobile network operators, helping companies to achieve greater financial performance. The NeuString Optiprizer software allows operators to optimize pricing, reduce leakage and get real-time reporting on operational metrics. The investment from Intel Capital will be used for sales and marketing build-out and new product development.
  • Phoenix New Media (Beijing) provides dedicated and comprehensive portals to well-educated Chinese audiences of over 100 million. The portals, which are available on internet and mobile platforms, provide news and information generated from in-depth interviews, commentary columns, and social networks. The key features offered by Phoenix New Media help address Chinese netizens' diverse needs on information, expression, interaction and entertainment.

In addition, Onkyo, a Japanese company announced Monday that its board of directors has approved the issuance to Intel Capital of a bond having a face value of approximately $6.6 million, convertible into common shares of Onkyo at Intel Capital's option and a warrant to purchase common shares of Onkyo, Intel said. The convertible bond and the warrant would be issued to Intel Capital in December, subject to compliance with securities procedures and satisfaction of customary closing conditions.

The new deals total approximately $25 million, Intel said.

November 16, 2009 1:35 PM PST

Intel unveils supercomputer chip, NEC partnership

by Brooke Crothers
  • 8 comments

Intel on Monday disclosed a version of its Xeon processor line optimized for supercomputers and announced a partnership with NEC to develop future supercomputers.

At Supercomputing 2009 in Portland, Ore., Intel unveiled a future version of its "Nehalem-EX" processor optimized for supercomputers. The six-core chip will run at higher speeds than eight-core versions of the Nehalem-EX processors and will offer advantages for supercomputer specific tasks, Intel said in a statement. Intel also refers to supercomputing as high-performance computing, or HPC.

The chip architecture will offer greater memory speeds and capacity and will allow customers to build single computers or "nodes" with up to 256 such processors, according to Intel. This will be available next year, Intel said.

Intel said Monday that four out of every five supercomputers on the Top500 list published Monday are powered by Intel processors.

Intel also announced that it is partnering with Japan's NEC--that country's largest supercomputer vendor--to jointly develop technologies "that will push the boundaries of supercomputing performance," according to a joint statement.

NEC will use the technologies in future supercomputers based on the Intel Xeon processor and other technologies such as AVX (Advanced Vector Extensions), an extension to Intel's x86 instruction set architecture.

AVX will be used with Intel's upcoming Sandy Bridge microarchitecture due in 2011, according to Intel.

"With NEC further innovating on Intel Xeon processor-based systems, Intel is poised to bring Intel Xeon processor performance to an even wider supercomputing audience, " said Richard Dracott, general manager of Intel's High Performance Computing Group, in a statement.

Fumihiko Hisamitsu, general manager of HPC Division at NEC, said: "NEC's substantial experience in the development of vector processing systems...is a natural fit for taking Intel architecture further into new markets."

A vector processor design can perform operations on multiple data elements simultaneously. Intel Xeon chips are good at scalar processing, which handles one data item at a time.

The initial focus of the collaboration will be the development of technology to boost the memory speed and scalability--the latter refers to expanding a system to increase performance or capacity. "Such enhancements are intended to benefit systems targeting not only the very high end of the scientific computing market segment, but also to benefit smaller HPC installations," the two companies said.

NEC will also continue to sell its existing SX vector processor-based products. NEC, for example, currently markets the SX-9 supercomputer.

November 15, 2009 9:05 AM PST

Netbook vs. iPhone: A better comparison

by Brooke Crothers
  • 73 comments

I'm going to break from the well-established tradition of comparing Netbooks to notebooks. This time my yardstick is going to be the smartphone. And no better yardstick than the Apple iPhone.

Verizon is selling Netbooks as kind of an upscale smartphone

Verizon is selling Netbooks as kind of an upscale smartphone

(Credit: Verizon)

This post updates a year-old piece (which, by the way, at least one writer took exception to).

As the holiday-shopping season approaches, many consumers face an ostensible choice between an inexpensive Netbook or more expensive notebook. I personally face that choice (or, at least, I thought I did).

Let me state up front that though I have used Netbooks on a temporary basis, I have never owned one.

I (now) believe that Netbook comparisons to mainstream laptops (which will always disappoint because Netbooks are slower, screens smaller, keyboards more cramped--and this list of comparative shortcomings is long) is really the wrong way to look at it. Let me illustrate.

I recently interviewed the chief technology officer for a large school district in Louisiana that had purchased a lot of Netbooks. And I asked what I thought was the most pertinent question: weren't performance and screen size a concern? She quickly pointed out that my perspective was all wrong.

In short, students in K through 12 are accustomed to iPhone-size screens and performance. So moving to a Netbook is a big step up. From this perspective, the screens are large, the keyboards expansive, and the performance more than adequate.

This suddenly made a lot of sense to me because of my personal experience. Take the iPhone 3GS (or Motorola Droid or BlackBerry Storm, take your pick ). To state the obvious, in many respects, this is a personal computer platform for e-mail, texting, Web surfing, music, navigation, YouTube, and the list goes on.

In other words, the iPhone is for consuming data and media as well as light production. Like the Netbook. But the Netbook, obviously, takes this to the next level. It adds a keyboard and a larger screen, which also makes it potentially a better production platform. So, it's an iPhone Plus, if you will.

And here's the real proof in the pudding. Where do you see Netbooks being sold these days (think Nokia Booklet)? At phone carriers, like Verizon. The last time I visited a Verizon store, it had 3G Netbooks prominently displayed right next to the Motorola Droid.

The point seems obvious to me now. Want to be more productive? Step up to a Netbook. And this follows the same logic of the CTO at the Louisiana school district. And upcoming tablets and media pads from Apple and others will also be marketed as a high-end iPhone-like device, in my opinion.

So, in the next month or so when I try to sort out which Netbook to buy (This CNET review says the HP Mini 5101 is one of the best Netbooks on the market now), I'll be shopping for an upscale smartphone not a stripped-down notebook.

NOTE: I'm not suggesting that anyone replace their iPhone with a Netbook. My point is that a Netbook can be used as an inexpensive adjunct to an iPhone or Droid for people who need to be more productive than an iPhone (or Droid) would allow.

November 15, 2009 4:00 AM PST

Nvidia calls Intel's graphics chip tactics 'aggressive'

by Brooke Crothers
  • 51 comments

Advanced Micro Devices is not the only large Intel competitor to rail against Intel's alleged strong-arm tactics.

Nvidia has also complained loudly for years about Intel business practices in the graphics chip market, where Intel commands about 50 percent of the market.

Nvidia is the world's leading supplier of "discrete," or standalone, graphics chips but takes a distant second place in overall market share to Intel, which supplies "integrated" graphics built into the chipsets that accompany all of its processors. Mercury Research estimates the total market for graphics chips, including integrated graphics, at almost $10 billion in 2009.

In the third quarter, Intel had 53 percent of the graphics chip market, up from the 49 percent share in the same period last year, according to Jon Peddie Research, which tracks the graphics chip market. Nvidia took about 24 percent, down from the 28 percent in the third quarter of last year.

These figures get even more lopsided for Intel when the market is segmented into integrated graphics only. "Put your seatbelt on. They've got 80 percent of the notebook integrated market," said Jon Peddie, president of Jon Peddie Research. Though this is a much smaller and more segmented market than overall PC processor market, which was at the center of last week's $1.25 billion settlement between Intel and AMD, it still shows the level of Intel's dominance, according to Peddie.

Nvidia has taken to lampooning Intel. Here, CEO Paul Otellini is the object of satire on Nvidia's 'Intel's Insides' Web site.

(Credit: Nvidia)

Nvidia claims these latter market share figures reflect Intel's "bundling" tactics--the same carrot-and-stick tactics that AMD has cited for years and that were spelled out in a complaint filed by New York's attorney general earlier this month.

Intel is trying to impede competition on two chipset fronts, according to Nvidia. One front is the burgeoning market for chipsets in Netbooks--tiny, inexpensive laptops that are typically priced around $350. In this market, Nvidia sells its Ion chipset, which competes with Intel's integrated graphics product.

"Intel's tactics with Ion have been the most aggressive we've seen from a competitor. They have offered the Atom [a total of three chips] for $25, but when the one-chip Atom is used with Ion, it sells for $45," Nvidia CEO Jen Hsun Huang said in a statement provided to CNET. "A customer can't even choose to resell the chipset and use Ion instead. What's the point of Nvidia getting an Intel bus license if it's impossible to overcome Intel's pricing bundles?" he asked, referring the licensing fee that Nvidia pays Intel.

"We'll keep growing as a company, but further action needs to be taken to protect consumers," Huang said.

Intel disputes this. "He's playing a trick of numbers, said Intel spokesman Chuck Mulloy. "He's giving you a $45 list price--that nobody pays--for a part and then a negotiated price (which is more realistic). He's mixing apples and oranges. We have scrubbed and continue to scrub our pricing practices as it relates to chipsets and processors. It's all above cost. And that meets the legal standard worldwide."

In Netbooks, Nvidia has made some headway this year; its Ion chipset has been used in Netbooks from Hewlett-Packard and Lenovo, among others--and Huang concedes this. But Peddie said Nvidia still faces a formidable challenge. "They're nibbling away it at. But it's a pretty big hill to climb," Peddie said.

In the second front of Nvidia's most hotly-contested feuds with Intel, the former has halted development of chipsets for Intel's new "Nehalem" processor technology (marketed as the Core i series of chips), following a complaint filed by Intel in February--which Nvidia then countered in March. Intel alleged in its motion for a declaratory judgment that the 4-year-old chipset license agreement with Nvidia does not extend to Intel's future-generation processors with "integrated memory controllers," which includes Intel's newest Nehalem Core i processors.

"It's meant to get Nvidia to cease and desist from citing that they have a license," Peddie said. "That's an interesting tactic because if the court rules in favor of keeping Nvidia from saying they have a license, it also creates the burden on the OEMs [PC makers] of not wanting to get in a crossfire between Nvidia and Intel," he said.

Intel again disputes this. "It's not seeking to prevent them from doing anything. For well over a year and including mediation, we argued with Nvidia about their rights under that agreement. And we tried multiple times to reach an agreement. And we could not," Mulloy said. "We asked the court to tell the parties what the agreement means. At the end of that process, we'll work with them and try to figure out what to do next."

Note: Mercury Research numbers were provided by Nvidia.

November 13, 2009 8:33 AM PST

$1.25 billion later, can AMD take business from Intel?

by Brooke Crothers
  • 22 comments

Now comes the hard part for Advanced Micro Devices. It has to compete with Intel on the merits of its products.

After settling with Intel and walking away with $1.25 billion, how competitive is AMD's silicon? Some experts weigh in.

Two analysts that follow Intel and AMD said separately that AMD won't be competitive until 2011--at the earliest.

"The only chance for reaching any kind of parity is in 2011. They don't have anything on the roadmap until then," said Ashok Kumar, an analyst at Northeast Securities. In the interim, AMD will get by with about one-fifth of the processor market, according to Kumar. But whether AMD can expand its market share beyond this and be profitable--like Intel--isn't clear. "Intel can leave 20 percent of the unit volume for AMD but (AMD) will have to come up with a business model where it can return to profitability based on this."

AMD may have a chance to expand into more profitable segments if it executes well in 2011, according to another analyst. "AMD believes it's on the cusp of another cycle where they will have strong product offerings compared with Intel. I think this happens in 2011," said Nathan Brookwood, the principal at Insight64. "The products are innovative and have tremendous potential," Brookwood said, referring to the particulars of new chip technologies that AMD disclosed at its analyst day on Wednesday.

But these are big ifs. AMD must close a yawning gap with Intel that's not going to get any smaller because of the legal settlement. "Technically, Intel now has a definitive advantage, which may widen," said Roger Kay, president of market researcher Endpoint Technologies. Kay believes that AMD will have trouble keeping up with the feverish pace, referred to as "cadence," that Intel sets as it moves to each successive generation of chip manufacturing technologies--which, in turn, allows Intel to quickly introduce performance and power efficiency improvements in its processors. "AMD tends to be six months to a year behind Intel," Kay said, citing a statement made by AMD CEO Dirk Meyer at the company's analyst meeting on Wednesday. AMD may begin to close the gap more in the future "but there's no telling whether that will happen," Kay said.

Will AMD's Fusion lead to a resurgence

Will AMD's 'Fusion' lead to a resurgence?

(Credit: AMD)

And if it doesn't happen, AMD becomes little more than a foil to keep Intel honest. "This settlement is actually proving the very point that Intel wants to keep AMD alive and able to compete at least in some small subset of the market, otherwise Intel will be faced with regulatory issues that they would rather avoid," said Avi Cohen, managing partner at Avian Securities.

AMD's best technology play to avoid this fate is "Fusion," Kay said, referring to a technology that combines the two key processors inside a PC: the main CPU processor and the graphics processor, or GPU. Fusion, however, isn't slated to come to market until 2011, according to the road map that AMD disclosed on Wednesday.

And what about today? Dan Ackerman, a senior editor at CNET Reviews and someone who regularly reviews AMD- and Intel-based laptops, makes an important point about the challenges AMD faces in the here and now: Intel-based laptops not only dominate the high end of the market but the low end, too. "Intel CPUs are found in almost all of the high-end systems (such as Core i7 laptops), and the low-end systems (Atom-powered Netbooks)," he said.

Ackerman said that AMD will be hard pressed to beat Intel head to head. "AMD has some room in to maneuver in the middle of the market--laptops from $600 to $900--but unless they can offer better performance for the same price, or a significant price discount to consumers, it'll be hard for the company to gain additional market share."

Rich Brown, a senior editor for desktops at CNET Reviews echoes Ackerman's sentiment: AMD competes by offering lower prices than Intel, not better performance. "From a tech standpoint, AMD's...desktop chips haven't been competitive since Intel launched Core 2 Duo. Instead, AMD has had to compete on price," Brown said.

The best action plan for AMD is to keep executing on key technologies and hope this eventually translates to market share gains. "AMD is rapidly developing a reputation for timely execution of marquee products/platforms," said Doug Freeman of Broadpoint AmTech in a research note. "AMD revealed that its newer platforms...are on track for [the first half of 2010]," he said, referring AMD's high-end server chip lines.

Let the battle for holiday gadget shoppers begin

Retailers try different strategies for competing with behemoths like Amazon and Wal-Mart in the cutthroat competition to lure those giving electronics as gifts.

Firefox hopes to one-up IE with fast graphics

Windows 7 features called Direct2D and DirectWrite will speed up Internet Explorer 9 performance. But Firefox hopes it might retool for the same benefit first.

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About Nanotech - The Circuits Blog

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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