Nanotech - The Circuits Blog

Updated at 2:15 p.m. PDT: adding information about Dell system.

The main message of the new Core i5 chip is simple: it's cheap--even cheaper than Intel chips based on older technology.

(Credit: Amazon)

The i5, which brings Intel's new "Nehalem" microarchitecture into the mainstream PC market, immediately makes many, if not most, of the older desktop processors obsolete. Consumers need look no further than pricing on sites like Amazon. The i5-750 lists for $250, while the older--based on Intel's last-generation "Core 2" microarchitecture--Q9650 lists for $319.

The official pricing from Intel in quantities of 1,000 units makes the price gap even more stark: $196 for the i5 and $316 for the Q9650.

"The new Core i7's and Core i5's bring pricing to more mainstream levels, with the Core i5-750 at a 1KU (1,000 units) price of $196, which is well below the Core 2 Quad Q9650 at $316," said Intel spokesman George Alfs.

"We are very serious about bringing all new Core processors to new price points and you'll see this trend continue with Westmere," he said, referring to Intel's upcoming processors based on a next-generation 32-nanometer manufacturing process.

Comparing the old with the new, some consumers might point out that the older Q9650 has, for example, more on-chip memory and a higher clock speed than the Core i5. But the writing is on the wall: consumers will almost always opt for new over old when new is less expensive.

On Tuesday, Dell began offering the Studio XPS 8000 tower with the Core i5 starting at $799 and packing 4GB of "Dual Channel DDR3 memory" and a 500GB hard disk drive, among other features. Adding a 20-inch monitor hikes this to $979.

The message is more muddled, however, for the updated Core i7 processors because they maintain the same "i7" identifier as their predecessors--first launched in November--but offer different features that are not readily apparent to less-sophisticated buyers and potentially vexing for some savvy consumers.

"It gets confusing for the more technically knowledgeable buyer, and for us as system builders," said Kelt Reeves, president of enthusiast PC maker Falcon Northwest. "Buying a Core-i7 950 model? Well then you can have a maximum of 12 gigs (gigabytes) of triple channel memory and you buy your memory in sets of 3 sticks. Buying a Core i7-870? Well then your memory is installed in pairs and the max you can have is 8 gigs," he explained.

Reeves continued. "For instance, if you're a heavy Photoshop user having 12 gigs of the fastest memory might be very important to you," he added, saying in that case a consumer would want to opt for a Core i7 900 series over the newer 800 series.

There are other gotchas too. On the i5 processors a feature called hyperthreading is not included, as CNET's Rich Brown pointed out Tuesday. Hyperthreading effectively doubles the number of tasks--or processing threads--a chip can do. "Heavy multitaskers and those who use multithreaded software will feel the loss here," Brown said.

Intel's sales chief said Wednesday he expects Windows 7 to deploy at a faster pace than Vista did.

Intel sales chief Sean Maloney

(Credit: Intel)

Intel made a splash last year when it said there was "no compelling reason" for Intel's IT department to upgrade to Windows Vista.

"This time I think it will go faster," said Sean Maloney, speaking Wednesday at the Intel Technology Summit.

"There was a reason not to deploy Vista because you're waiting for service pack X or (because of) compatibility issues," he said.

"There are really good reasons (to deploy Windows 7) for the business client. You've got compatibility mode that takes away that argument," he said. "Security, power management. A lot of good reasons," he said.

Maloney's comments were focused on business, but he said "consumer will happen, too."

He also addressed Netbooks saying that Netbooks will not attract first-time buyers. "The first time you buy something you want the real deal," he said, referring to mainstream laptops. He also reiterated a recent Intel theme that Netbooks will become more of a market targeted at children.

Core i3, i5, i7. A straightforward, if not insipid, branding scheme, right? Wrong. Those alphanumeric identifiers are fighting words.

Last week, Intel announced a new branding scheme for its upcoming processors. In a blog, spokesman Bill Calder wrote that the branding will be "simplified into entry-level (Intel Core i3), mid-level (Intel Core i5), and high-level (Intel Core i7)." Intel calls the "i" suffix an identifier.

The upcoming Lynnfield chip for desktop PCs, for example, will be available as either Intel Core i5 or Intel Core i7 depending upon the feature set and capability. The upshot of the new branding is to make it easier for less tech-savvy consumers to readily identify classes of Intel chips based three simple identifiers, according to Calder.

But judging by the tenor of many of the comments attached to Calder's brand structure blog, you would think the chipmaker had committed high treason.

In the minds of some, it did. The shortcomings of the current naming scheme notwithstanding, many tech-savvy consumers have gotten used to it. For example, Core 2 Quad means a chip built on the Core 2 architecture with 4 processing cores. Core 2 Duo indicates two cores.

One of the most common criticisms cited in the comments section is that i3, i5, and i7 are too vague. "Above all, I'd like to see...at a glance how many cores and what features they have (or have not)," one comment said. Another comment suggested that Intel add more identifiers. For example, Intel Core i5 4100, where 4 is the number of cores and 100 is a speed rating.

Yet another idea was this: Intel/name/number/year, where "name" is the product name, "number" is a bigger-is-better ranking, and "year" the year the architecture was released.

And another: "Either ditch the Celeron, Pentium and Xeon names completely or embrace them completely. These are fairly well known as the 'good, better, best'."

Updated at 12:15 p.m. PDT: adding Centrino and Deborah Conrad discussions.

Intel has spelled out its branding for the upcoming Core series of processors including the "Lynnfield" and "Clarksfield" chips. The chipmaker also said that "Centrino" will be phased out as a PC brand.

In a post Wednesday on Intel's Web site, spokesman Bill Calder wrote that the branding will be "simplified into entry-level (Intel Core i3), mid-level (Intel Core i5), and high-level (Intel Core i7)."

Calder added that it is "important to note that these are not brands but modifiers to the Intel Core brand that signal different features and benefits."

The upcoming Lynnfield chip (desktop) will be available as either Intel Core i5 or Intel Core i7 depending upon the feature set and capability, Calder wrote. Clarksfield (mobile) will have the Intel Core i7 name.

Deborah Conrad, vice president and director of corporate marketing at Intel, talks about new branding strategy via video on Intel Web site

Arrandale (32-nanometer mobile) will appear as the Core i3 but will ultimately span the Core brand to include Core i3, Core i5, and Core i7. Clarkdale (32-nanometer desktop) will be available under the Core i3 and Intel Core i5 brands, Calder said.

The widely-used Centrino moniker will be phased out as a PC brand, according to Calder. Centrino "will be used as a name for Wi-Fi and WiMAX products" and "still be in market on mobile PCs into next year," he said. But eventually will be discontinued.

"In the back half of this year you'll begin to see Core i5 and more Core i7s coming to market. Then by the first part of next year you'll begin to see Core i3, and i5, i7," said Deborah Conrad, vice president and director of corporate marketing at Intel, speaking in a video posted on Intel's Web site. "Then the old names will get retired as those products get phased out," she said.

Intel also disclosed other branding. "We will still have Celeron for entry-level computing at affordable price points, Pentium for basic computing, and of course the Intel Atom processor for all these new devices ranging from netbooks to smartphones," according to the post. "For PC purchasing, think in terms of good-better-best with Celeron being good, Pentium better, and the Intel Core family representing the best we have to offer," he wrote.

"We are focusing our strategy around a primary 'hero' client brand which is Intel Core. Today the Intel Core brand has a mind boggling array of derivatives (such as Core 2 Duo and Core 2 Quad, etc). Over time those will go away and in its place will be a simplified family of Core processors," Calder wrote.

Calder continued: "This will be an evolutionary process taking place over time, and we acknowledge that multiple brands will be in the market next year including older ones, as we make the transition."

Updated at 6:45 p.m. PDT with additional discussion about OS X local search.

I once was a God-fearing Windows user. But when an Apple shrine, uh, store opened in my area, I began to ask myself the age-old question that has confounded even the greatest biblical prophets: Is the Mac better?

I avoided the Mac for years for the usual reason cited by the Windows faithful: a dearth of hardware and software. (The so-called Mac tax was never really an issue for me.) That said, I won't go into a broad platform critique because I risk rehashing Windows-versus-Mac religious arguments that have been repeated millions of times for (digital-age) eons. (Besides, I'll leave that faith-based debate to the digerati of the world.)

Suffice to say, I now use a MacBook full time. Though, in the spirit of complete disclosure, I do have a Vista-based HP tower that I still use when there's something I absolutely can't do on the Mac. And, no, I have not gone the Boot Camp or virtual machine route yet.

So, without getting into an unwieldy philosophical argument, there are some nuts-and-bolts things that make the transition a challenge (and it's different for everyone, as every user has different needs.)

And one more disclaimer: I'm writing this from the perspective of a Mac neophyte/new user. Not as a seasoned Macophile that can instantly troubleshoot issues as they pop up.

Docking stations (lack thereof): This is a biggie. I had grown attached to the convenience of Hewlett-Packard docking stations. Apple should have connectors for docking stations (or port-replicators) built into MacBooks. The ease of popping an HP business laptop--which I had been using for years--in and out of a docking station cannot be overstated.

Microsoft Entourage: This is not the Windows Outlook equivalent. In a word, it's slow. In two words, very slow. (Note: I can't use the OS X "Mail" client because it can't run the email programs that I use.)

Web compatibility: All things should be equal here. But they're not. Like many people, I use both Safari and FireFox. Last week, there was a live video stream that, while it loaded on my MacBook Air, wouldn't run. The applet was there but it wasn't streaming. I didn't have time to figure out why it wasn't streaming. I just needed it to work. Out of desperation, I tried it on the Vista-based HP tower. It streamed immediately. In my book, that's a problem. And generally, on many Web sites that I use, Windows Media Player (that is, WMP v.11) is more adept at streaming video than the applets that come standard on the Mac OS X platform.

OS X local search: OS X local search is great (e.g., Spotlight) but it won't let me exclusively search a folder full of JPEG files. This issue was validated by a Mac "Genius" at my local Apple Store who admitted it was "odd." Let me repeat, an Apple Genius verified that I could not do this. Of course, I can find these files a dozen other ways but there's an application I use everyday that would be a lot easier to use if I could search JPEG files exclusively in that folder.

(Update: After a second visit to my local Apple Store and a separate discussion about changing the user short name--which the Genius did, as this process is a little tricky--I can now do JPEG searches on one of my MacBooks. I do not know how this came to be fixed, however, as it was an unintended consequence.)

Intel has updated its price list with new processors, including new Core i7 chips and a bevy of mobile models.

HP m9600T features the top-of-the-line Core i7 975

(Credit: Hewlett-Packard)

Many gamers have been waiting for the update of the "Nehalem" Core i7, which was introduced last November. Intel's update Tuesday includes the newly minted i7-975 (8M L3 cache, 4 cores, 8 threads, 3.33GHz, 6.4 GT/s QPI). This is priced at $999.

For the uninitiated, threads effectively double the number of tasks a processor can do, GT/s stands for giga transfers per second, and QPI is Intel's new Quick Path Interconnect technology.

But there's more. The i7-950 boasts identical specifications except for a lower 3.06GHz clock speed and 4.8 GT/s. It is priced at $562.

Hewlett-Packard's m9600T tower can be configured with the i7-975 and a 1GB Nvidia GeForce GTS 250 graphics card for just over $1,900.

Other vendors such as Falcon Northwest offer decked-out systems at a big price. The Falcon Northwest Mach V is priced at more than $4,000 with 6GB of memory, 1GB Nvidia GeForce GTS 250 graphics card, and a 256GB solid-state drive.

Equally anticipated are the new Intel ULV (ultra-low-voltage) processors. Though some of these were were listed at the end of March (such as the 5-watt, single-core SU3500 and 10-watt, dual-core SU9600), the 10-watt Pentium architecture-based SU2700 (1 core, 2M Cache, 1.30 GHz, 800MHz front-side bus) is new. Intel is not listing this chip, nor is it publishing a price. Though notebooks with this chip are expected to go as low as $499, according to Intel.

Laptops using the ULV chips include the ultra-thin Asus UX30, which will feature the 1.6GHz SU9600, among other chips, and the MSI X340 X-Slim, which sports the SU3500.

Intel also listed new mainstream mobile processors, including the 35-watt T9900 (6M L2 cache, 2 cores, 2 threads, 3.06GHz, 1066MHz FSB). This goes for $530.

Also listed as new is the 28-watt P9700 (6M L2 cache, 2 cores, 2 threads, 2.80GHz, 1066MHz FSB). This lists for $348. The existing T9600 (2.8GHz) fell in price 40 percent to $316 from $530.

Windows 7 pricing is potentially an obstacle to Windows 7 adoption for some users, though in just about every other aspect the operating system is beating Vista, according to a Dell marketing executive.

"If there's one thing that may influence adoption, make things slower or cause customers to pause, it's that generally the ASPs (average selling price) of the operating systems are higher than they were for Vista and XP," Darrel Ward, director of product management for Dell's business client product group, said in a phone interview, referring to the various versions of the Windows 7 operating system that are expected to appear.

Ward continued. "In tough economic times, I think it's naive to believe that you can increase your prices on average and then still see a stronger swell than if you held prices flat or even lowered them. I can tell you that the licensing tiers at retail are more expensive than they were for Vista."

In the business market, Windows 7 Professional is expected to be more expensive than Windows Vista Business, the version that Professional is replacing, he said.

Some schools and smaller businesses may not be early adopters due to price. "Schools and government agencies may not be able to afford (the additional cost). Some of the smaller businesses may not be able to enjoy the software as soon as they'd like," Ward said.

Pricing aside, Ward said momentum behind Windows 7 is big compared with Vista. "When Vista came out we didn't have the motivation to do the types of services that we're doing now. We didn't have the clear customer demand for such services," he said. "We do have a visible number of customers, large and small, who are actually waiting for Windows 7 and who have already put plans in place to target the transition to Windows 7, they're asking Dell for help. That demand and this opportunity is stronger than it has been in the past," Ward said.

And Dell is already getting its service organization in gear for Windows 7. "Our professional service organization is beginning to structure service offerings specifically designed to help customers migrate their images, their applications, and their management infrastructure, security capabilities and so forth."

More than half of Dell's business customers are still using Windows XP and these customers will eventually have to upgrade, according to Ward. "XP cannot live forever," he said.

To help users migrate from XP to Windows 7, Dell supports the upcoming operating system's XP mode. "It's one of the things that Microsoft is doing that we think is helpful. Putting an instance of XP virtual machine in the higher end SKUs (models). This is another alternative for compatibility. We'll fully support that in our product and consulting services." he said.

Driver readiness is good, with some exceptions. "Driver readiness--it looks pretty healthy compared to the past. (There are) some things that haven't been worked out. The WHQL (Windows Hardware Quality Lab) drivers for AMT VPRO is a little behind," he said, referring to Intel's Active Management Technology, which allows remote access to PCs for security, maintenance, and management.

Generally, however, Windows 7 is much further along than Vista was at this stage, he said. "But if you look at the ecosystem enabling for Windows 7, it is much further along that it was at the same time for Vista," he said.

Updated on May 6 at 6:35 p.m. PDT with additional comments from Intel.

A small brouhaha is erupting over Windows 7 and Intel processors. The hubbub is centered on which Intel processors will not support "XP mode" in Windows 7 and, by extension, which PCs will not support XP mode. Retail laptops may be one of the most prominent segments affected.

Sony Vaio laptops sold at retail stores are among a number of models from a variety of PC makers that have processors that don't support Windows 7 XP mode

(Credit: Best Buy)

What is XP Mode? Here's how Ina Fried of CNET News describes it: "XP mode consists of two things, the Windows Virtual PC engine and a licensed copy of Windows XP Service Pack 3 as a packaged virtual machine. Although neither piece will be included in the Windows 7 box, XP Mode will be a free download for those who have a license to Windows 7 Professional, Windows 7 Enterprise, or Windows 7 Ultimate."

XP Mode (XPM) is aimed at businesses that have Windows XP-specific applications that they need to run on Windows 7. XPM allows XP applications to run seamlessly on Windows 7, according to Microsoft. The catch: Intel processors must have Virtualization Technology, or "Intel VT," in order to run XPM. (I won't cover Advanced Micro Devices processors here but will address AMD in a later post.)

Ed Bott's Microsoft Report says that "some of the most popular PCs on the market today...won't be able to use the vaunted Windows XP mode in Windows 7."

Bott lists Intel desktop and mobile processors that will and will not support XP Mode here and here, respectively.

Intel mobile processors may be the most problematic in supporting XP mode; not because of the raw numbers--most newer Intel mobile processors do, in fact, support Intel Virtualization Technology--but because a disproportionate number of those that do not have VT (and therefore don't support XP mode) are laptops sold at retail. (And, undoubtedly, some small businesses purchase laptops at retail.)

In the Core 2 mobile camp, the P7350/7450, the T5200/5250/5270/5300/5450/5470 series, and the T6400/6570 do not support VT, according to Bott's blog. And this can be confirmed on Intel's Web site.

A quick glance at Best Buy shows a somewhat lengthy list of laptop SKUs (models) with, for instance, the T6400 (non-VT) processor. The list includes Dell Studio, Toshiba Satellite, HP Pavilion, Sony Vaio, Asus, and Gateway laptops.

In the $600 to $899 laptop range, I found about 30 different SKUs with T6400 processors, though it should be noted that some of these SKUs are simply models with slightly different configurations.

And a quick search on CNET Shopper turns up a number of consumer models with the T5270. The point? To state the obvious, consumers will have to verify which processor their laptop has.

In an Intel blog, Nick Knupffer asserts this won't be a big issue. "Having VT on these consumer laptops is not going to be an issue--because the consumer versions of Windows 7 (Starter, Home Basic, and Home Premium) do not include Windows XP Mode," he writes.

And Intel, in a statement, had this to say. "Intel introduced its Virtualization Technology in 2005 and has shipped over 100 Million chips with the feature. Windows XP Mode is targeted for business customers. It is available on the mid to higher end versions of Windows 7 and is supported in hardware by many Intel processors."

Intel continued: "Intel vPro technology PCs are required to have an Intel VT capable CPU and Intel VT capable BIOS. They are the best platforms for testing and deploying Microsoft Windows Virtual PC and Windows XP Mode."

Intel's mainstay Netbook chip is finding a home in desktops, underscored by recent announcements from Hewlett-Packard and Acer.

HP MediaSmart LX195 uses a 1.6GHz Atom processor

(Credit: Hewlett-Packard)

On Wednesday, details emerged of HP's MediaSmart Server LX195, a home server packing a 1.6GHz Atom 230 processor that's priced at $400 with 1GB of memory and a 640GB hard disk drive. To date, HP has been using Intel Celeron and Advanced Micro Devices' Sempron processors. (Note: update adds Intel Celeron.)

Earlier this month, Acer rolled out the Acer AspireRevo, a small, slick box that augments the Atom with an Nvidia Ion chipset to boost graphics performance. This is expected to be priced well under $300 for some models.

Asus was one of the first to bring out a head-swiveling Atom-based desktop--the Eee Box, which has been updated recently with ATI graphics.

By design, Atom is a more power-frugal and, as a result, a slower processor than Intel's mainstream Core 2 chip architecture. HP, for example, markets its MediaSmart server as a storage hub, which typically doesn't require much processing punch. And Atom is cheap--the Atom 230 is $29, whereas comparative Celeron chips are about $34 but draw much more power. And mainstream Core 2 Duo desktop processors start at about $110.

Intel has long maintained that Atom has a place in so-called Nettops and, last year, brought out the dual-core Atom 330 specifically for this market.

This strategy was validated this week in Taipei, where motherboard maker ASRock was showing a desktop with a dual-core Atom 330 processor and an Nvidia Ion chipset. Asus is also expected to update the Eee Box line with a dual-core Atom processor.