Visits to two Apple stores on Friday confirmed my Apple Shiny Slab Theory. That is, some consumers, deep down, don't really know why they buy the newest Apple thing.
After attending a meeting in Hollywood on Friday, I stopped by an Apple store down the street in Century City (aka, Beverly Hills) and another in Santa Monica. I estimate I spent more than two hours total in those two stores.
My intention was not only to try to gauge the level of interest in the new iPad but also to form (I hoped) a bulletproof rationale for upgrading from … Read more