The great SXSW switcheroo: Geeks out, rockers in
AUSTIN, Texas--Looking out the window of my hotel this afternoon, just across from the convention center here where thousands of South by Southwest attendees have been swarming like ants for days, I saw something altogether new.
Very thin people in with long hair and tight black pants carrying musical instruments were, if not everywhere, then all over the place.
Welcome to the annual population changeover as SXSW Interactive ends and SXSW Music begins.
Technically, those two sides of the festival (there's also SXSW Film, which lasts for ten full days) don't overlap, as Interactive ends today and Music … Read more