Apple

While it's waiting to be gobbled up by Google, AdMob isn't sitting still.

The mobile ad company announced Tuesday that it will deliver interactive video ads to the iPhone and iPod Touch devices. The ads, set to run this week, will let iPhone users surf the Web and check out other videos while the video ad is playing. AdMob believes advertisers and developers will take advantage of the video format by serving up interactive ads designed to pull in consumers.

"AdMob's new Interactive Video Ad Unit brings together consumers' love of watching videos on their mobile device with advertisers' goal of providing an interactive, social experience for consumers," said AdMob Founder and CEO Omar Hamoui in a statement. "We are excited to create new ways for advertisers to engage with consumers on their mobile devices and for the developers behind the most popular and engaging iPhone applications to effectively monetize."

The video ads will automatically pop up as iPhone users access certain content and applications. The ads will also offer a video player so that people can control and interact with them. To make sure the ads run at a decent clip, AdMob uses a network of distributed servers to push them out. Each video is saved in different file sizes, with the most appropriate one streamed based on the connection type, such as 3G or Wi-Fi.

AdMob is one of the top advertising providers for the handheld and portable device market, a position that convinced Google to cough up $750 million in stock to buy out the company. With its multimedia capabilities and huge market share, the iPhone has proven a fertile ground for video ads, with the first ones popping up in early 2008 and growing since then.

A Mad Magazine contributor has been told by Apple that his iPhone app featuring drawings and contact information of members of the 111th Congress has been rejected because it depicts politicians in an objectionable light.

Richmond's iPhone app in action.

(Credit: Tom Richmond)

According to Tom Richmond, who wrote about his app's rejection on his personal blog, his app--dubbed Bobble Rep-111th Congress Edition--in no way should have been construed as objectionable.

Richmond said that the focus of the app was to create a "database of all the members of the United States Congress which allowed the user to find the names and contact information of their senators and congressional representative either via Zip code or by using the iPhone's GPS location services." Rather than use the politicians' individual portraits, the app depicts each senator and representative in caricature form, which Richmond drew himself. All told, the app features 540 caricatures of the politicians.

More than 100,000 apps are now available for download from Apple's App Store, making it the largest such retailer in the world.

App Store icon

(Credit: Apple)

The App Store launched in July 2008 with just 500 applications. The store is now available in 77 countries, which has contributed to what Apple said Wednesday is well over 2 billion downloads.

Apps from the App Store work with both the iPhone and iPod Touch.

When introducing its new iPod Touch in September, Apple positioned the device as a superior gaming platform to Sony's PSP or Nintendo DS. Apple said its rivals charged too much for games and didn't offer enough selection. At the time, Apple had more than 21,000 game titles in the App Store, while Nintendo had 3,600 titles and Sony had 600.

The message apparently has gotten through.

"The App Store has forever changed the mobile gaming industry and continues to improve," Travis Boatman, vice president of Worldwide Studios at EA Mobile, was quoted as saying in Apple's press release Wednesday.

Not everything has been perfect with the App Store, however. Most notably, Apple's app approval process has caused frustration with developers, who are sometimes left in the dark about the reason an app is rejected.

Apple released iTunes 9.0.2 today an update that included additional improvements to app sorting for the iPhone and iPod Touch.

In early September, we offered a bug fix for arranging apps on iTunes after the release of iTunes 9.0 and later that same month Apple released iTunes 9.0.1. Progress was made in squashing some of the bugs we found, but the app sorting feature was still pretty tedious to use and nearly impossible to use if the number of apps on your iPhone exceeded 176.

Apple has resolved this problem by displaying the apps past the first 176 onto home screens that are grayed out. These home screens, numbered 12 or higher, will not currently display on your iPhone, but at least now you have a chance of grabbing apps from these screens and moving them to another visible screen. You should keep in mind that any apps on the home screens past the first 11 will only be accessible via a Spotlight search.

iTunes app sorting note grayed out home screen.

Problems sorting apps were not completely resolved by this iTunes update if all the home screens and the extra ones are completely populated. In this case, you lose any chance of moving the apps around effectively. However, there is a work-around--simply sync one more app back to your iPhone and iTunes will add another grayed out home screen. The exception being that this screen will now be mostly empty giving you the work space you need to get your apps sorted the way you want them. When you are done, make sure that extra app is the only one left on the extra home screen and delete it once you are satisfied with the way your apps or home screens are arranged.

This last step is optional; however, I recommend you perform it to prevent apps from accidentally being placed onto this screen. If you add more apps by syncing or purchases iPhone OS will recreate it.

iTunes app sorting--make some room for temporary workspace by syncing one extra app back to your iPhone.

Additional information about iTunes 9.0.2 enhancements, bug fixes, and download links for Windows or Mac OS X can be found at download.com.

Say Tweetie, and most folks think: "I tawt I taw a puddy tat."

But as a social-networking kinda guy, Tweetie is the name of my favorite iPhone Twitter app.

Tweetie lets you access all the standard Twitter features on your iPhone. You can see and respond to the tweets you follow, post your own tweets, and search for tweets by keyword.

Tweetie offers a clean, friendly interface.

(Credit: atebits)

Tweetie has always offered a clean, simple interface. But with its newly-redesigned version 2.0, the app is even friendlier. The buttons to tweet, check mentions of your name, send a direct mail (DM), and search for tweets are now within easy access at the bottom of the screen.

Checking your own profile is also smoother. A single Profile screen displays your bio, location, and URL, as well as the number of your followers, those you're following, tweets, and favorites. Tapping on a category like Followers displays the names and photos of all the people tracking your tweets.

Tweetie 2.0 also sports a neat, new feature to let you update the list of tweets that you follow--simply drag your finger down the screen, and the newest tweets appear at the top with a pop.

Tweetie provides its own interface for viewing Web pages and other linked content in a tweet. Courtesy of the iPhone 3.0 update, the interface works in both portrait and landscape mode and offers options to view the page in Safari, e-mail a link to the page, or repost the link in your own tweet.

Options are plentiful when creating your own tweets. Like Twitter, Tweetie keeps track of every character you type, so you know when you're approaching that 140-character limit. You can attach photos or videos to your tweets, either by snapping them with the iPhone camera or grabbing them from your library. Your followers can then view them on yFrog, a site that lets you share images and video via Twitter.

You can attach photos and videos to your tweets through Tweetie.

(Credit: atebits)

Geotagging is another hot trend that Tweetie offers. You can add a Google Maps link to your current location in a tweet and search for other Twitter users in your area.

Like several other iPhone apps, Tweetie ran into trouble earlier this year with the Apple police, who initially denied approval of its 1.3 version over alleged naughty words in its Twitter Trends feed. Of course, Tweetie is just a conduit that displays whatever appears on Twitter, so it's ridiculous to ding the app for the content. Fortunately, Apple eventually OK'd the update, and it's been smooth sailing for Tweetie since then.

The Apple's App Store is loaded with other Twitter apps, and I've tried a variety of them--both free and paid, including Twitterrific and TweetDeck.

Twitter fans all have their own preferences. You can even vote for your favorite Twitter app.

But Tweetie is the app I've stuck with the longest, and the one I heartily recommend.

Tweetie 2.0 will set you back $2.99--even those of us who migrated from Tweetie 1.0 have to pay for the new edition. But the upgrade is well worth it. Tweetie 2.0 requires iPhone OS 3.0 or higher and is compatible with both the iPhone and iPod Touch.

Graphic artists who work with Pantone colors may appreciate the latest iPhone offering.

Designed for the iPhone and iPod Touch, the $9.99 MyPantone app lets mobile users create and share palettes of colors drawn from the familiar Pantone libraries.

MyPantone

(Credit: Pantone)

The app opens with a fan deck of Pantone color swatches, a virtual replica of the print Pantone swatch guide that designers carry with them. A color bar also resides at the top.

MyPantone offers colors from virtually all of the standard libraries, including Pantone Matching System (PMS) and Pantone Goe, which provides more color variations than PMS.

To create a palette, move your finger along the colors until you find the swatches you want to use. Clicking on any swatch displays its colors in a more detailed view. You can then drag any color down to the palette well below to store it.

From the fan deck, tapping on a specific color displays its values in Pantone, RGB, HTML (hex), and L*a*b (a color scale that plots values for luminance, red-green, and blue-yellow). From the palette well, tapping on a color brings up additional buttons, including a window that displays a cross-reference of harmonious colors.

You can also create a palette from a photograph. Load any photo stored on your iPhone, and the app will grab its dominant colors and automatically save them to the palette well. You can even move your finger around the photo to select a specific color shade.

Once your palette is created, you can view your colors against a different background rather than just in the palette well. This shows you how the colors might play against each other in an actual image or application.

You can save each color palette in formats compatible with popular graphic apps, including Adobe Creative Suite, QuarkExpress, or CorelDraw. You can also share your palettes by e-mail or by posting them to the MyPantone Web site.

Andy Hatkoff, Pantone's vice president of technology licensing, recently told me more about MyPantone.

Pantone thought it was important to move to a mobile environment because the company had noticed a shift in the way people work. "Designers, in particular, don't have to be or don't want to be at their desks or carry their laptops around them," said Hatkoff. "But they do take their phones everywhere, in particular their iPhones."

Pantone felt the iPhone was the right playing field for its first mobile app because, more than any other mobile device, graphic designers probably have iPhones.

MyPantone lets designers take their Pantone library with them. But it's not meant as a replacement for traditional color guides, more as a supplement. Hatkoff sees the app as playful and fun to use but with a serious side that renders it a useful tool.

"We wanted to let people use the Pantone language in a creative way, but still take advantage of a lot that the iPhone has to offer with a playful and touchable user interface," said Hatkoff.

MyPantone isn't the first color palette app for the iPhone. Color Expert from Code Line ($9.99), Palettes ($9.99) by Rick Maddy, and Color Stream ($2.99) from Sahil Lavingia serve up similar features.

The iTunes App store also offers color picker applications, more for homeowners and hobbyists, than for graphic artists. Free apps such as ColorSnap from Sherwin-Williams and Ben Color Capture from Benjamin Moore fit into this group.

But Hatkoff pointed out that most apps don't support Pantone colors (Color Expert was the only one of the bunch), and that MyPantone is the only one that can display harmonious colors.

MyPantone does have two significant limitations. It doesn't offer CMYK conversion data, disappointing to people who need to bounce between RGB and CMYK. But Pantone said it's received requests from many users for CMYK data, and that it's considering this and other features for the next update.

Also, because it's on an iPhone, you can't calibrate colors or adjust for ambient light as you can on a monitor. So the app can't offer the precise colors that a print swatch or a calibrated monitor would provide.

As a result, Hatkoff explained, MyPantone is not intended to be a color-correct environment, but more of an inspirational or directional use of color. For accuracy, designers would still need to rely on the traditional Pantone guide or a calibrated monitor.

I asked Hatkoff if color calibration and ambient light adjustment would even be possible on an iPhone? "I'm not going to say it would be impossible (to calibrate an iPhone), but it's something we are certainly investigating," he said. "We don't know the feasibility at this point. It certainly would address some interesting questions, although I don't know if iPhone users would want to calibrate their iPhones."

Correction 11:35 a.m. PDT: This story initially gave an incorrect title for Andy Hatkoff. He is vice president of technology licensing.

Apple announced Monday that over 2 billion apps have been downloaded from its App Store since the e-commerce shop's launch in July 2008. The company also said that there are now more than 85,000 apps available.

More numbers: There are currently 50 million iPhone and iPod Touch customers, as well as over 125,000 developers in Apple's iPhone Developer Program. All that has combined to make the company's App Store the world's largest applications store, Apple claims.

"The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone," Apple CEO Steve Jobs said in a statement. "The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it."

At a rock-n-roll-themed event earlier this month, Apple reported that the store had over 75,000 applications and accommodated 1.8 billion downloads. In other words, in about three weeks' time, it has added over 10,000 apps and users have downloaded an additional 200 million applications.

Among those thousands of new apps recently added, one stands out for apparently pushing the borders of what Apple allows in its store: the first app featuring images and videos of bikini-clad adult film stars.

You have, perhaps, been taking additional fiber since you heard about the iPhone farting-app litigation.

iFart was fingered by Pull My Finger for using a phrase redolent of nothing more than a very happy night among very sad people.

I can now reveal that the evil odor is over. Fresher air has prevailed. The two farting apps have partaken of a peace pipe and declared the spat to have blown over. They have even created a new app to prove that the air is now safe to breathe.

(Credit: iFart and Pull My Finger)

However, should you have not had so much as a sniff of these happenings, please let me throw caution to the wind and explain.

You see, many inspiring minds have been dedicated to creating the most fragrant farting apps. Yet the chaps at Air-o-Matic (why didn't they call the company Air-o-Mantic?) decided to release lawyers upon the alleged bums at InfoMedia, the makers of iFart.

"You're pulling our legs, if you use the phrase 'pull my finger'," the Airheads might have said. "We have the trademark."

Yet the infidels from Infomedia contended that the phrase was part of the language. As steam rose from each company's base, no one could be sure if these fine conglomerates would be able to smell the roses.

Even our generation's Walter Cronkite, Jon Stewart of "The Daily Show," failed to exert the principles of Camp David upon these purveyors of stench warfare.

So how nostril-positive it is to hear that the noxiousness has been replaced by a joint app created in one corporate bathroom.

Yes, let us welcome the Clear The Air app, which is being offered free to all iPhone and iPod Touch finger pullers.

Clear the Air, the product of some brilliant 30,000-foot thinking, offers you four methods to make the oxygen around you more uplifting. You can turn on a desk fan, spray a little deodorizer, open a window, or even push your finger on an aircon button.

This vastly imaginative solution is proof that any dispute can be solved, once you create the right atmosphere.

While declaring that letting the lawyers win in litigation was clearly beneath both companies, InfoMedia's Joel Comm went on to suggest in a press release that it was "more in the spirit of humanity to find a way to work together".

What a lovely day it is, when the bottom falls out of a lawyer's fees.