Apple

(Credit: Apple)

Apple's App Store hit another milestone Tuesday, topping 3 billion downloads.

The store, which launched in July 2008 with just 500 applications, now offers more than 100,000 free and paid apps for the iPhone and iPod Touch.

Apple didn't break down how many of the downloaded apps were paid and how many were free, but the App Store does provide lists of its most popular apps in those categories.

The App Store reached the 1 billion download mark in April and the 2 billion mark in November.

The success of the App Store has forced other mobile companies to try to mimic its success. LG, Research In Motion, Nokia, Google, Palm and Microsoft all have their own stores or plan to open one.

So far, no one has been able to match the number of applications or downloads from Apple's store.

Apple found a nice Christmas gift under its tree this year.

App Store downloads for the iPod Touch were 1,000 percent higher on Friday, Christmas Day, than the average of the three previous Fridays in December, according to a report released Monday by research firm Flurry.

Downloads for the newest generation, the iPod Touch 3G, soared more than 900 percent on Christmas, noted Flurry's "2009 Holiday Report: Christmas Growth." But the 1,000 percent leap in iPod Touch downloads overall may have been triggered by a flood of iTunes gift cards, believes Flurry.

The rising popularity of the iPod Touch also gave Apple reason to celebrate. Of the estimated 58 million iPhone and iPod Touch devices on the market, about 40 percent of those, or 24 million, are iPod Touch devices, according to another Flurry report released in November.

With a large number of Touch devices likely given out as holiday presents (it was one of Amazon.com's top three electronics sellers), App Store downloads for the iPod Touch jumped past those for the iPhone for the first time, outpacing them by 172 percent. The trend continued the following day, with iPod Touch downloads on December 26 exceeding those for the iPhone by 104 percent.

(Credit: Flurry)

The volume in overall App Store downloads also grew by more than 50 percent in December (with estimates for the final week of the month) over November, surpassing Flurry's estimate of only 20 percent.

Flurry's Vice President of Marketing Peter Farago spoke with CNET about the success of the App Store. Though some forecasts question how much further the App Store can grow, Farago thinks this is just the beginning. "The growth has been meteoric for Apple for iPhone and iPod Touch penetration," he said. "They're already past 50 million units in the marketplace for iPhone and iPod Touch."

Farago notes that while the iPhone is a killer device that gives people a portable computer in their pocket, Apple knows it needs third-party developers, which is one reason the company controls the store. And developers will go wherever they can get a good customer base, realizing that they can build an app once for the App Store and draw in a lot of consumers.

Even recent criticisms leveled against the App Store haven't dented its growth. Though some developers have complained that the App Store is hard to deal with, Farago says there are a lot of success stories from people who have created and sold apps through Apple.

Farago also sees the iPod Touch as Apple's silent killer, with a huge market share that will help the company in the years to come. "What I'd be scared about if I were a phone maker is that Apple has a relationship now with all these teens and pre-teens using a device that is basically an iPhone with the radio turned off," he said. "They've got 24 million [customers], and with Christmas, probably add a couple million or so to that. All those kids are getting trained to be iPhone users in the next two to five years."

Google's Android Market can't compare with the App Store at this point, but its recent download volume should offer Android vendors some holiday cheer. December downloads from the Android Market store grew by more than 20 percent over November. Downloads for Motorola's Droid, in particular, rose 93 percent on Christmas Day compared with the three previous Fridays of the month. The Droid also captured 48 percent of all download volume versus other top Android devices, including the myTouch 3G, G1, and the HTC Hero).

(Credit: Flurry)

Farago also sees the Android market off to a promising start. The installed hardware base isn't there yet, but that may start to change next year as Flurry expects about 50 new Android devices to hit the market. Once enough of those devices get into the hands of consumers, more developers may be drawn to create Android apps.

Of all Android devices, the Droid is so far leading the way. "It's the most successful [Android] headset that enables downloading pretty easily," said Farago. "For a phone that's not the iPhone, it's got a pretty good installed base."

Though Android may always play second fiddle to Apple, at least in the foreseeable future, that doesn't mean the Android Market can't have a significantly good business, notes Farago. Flurry predicts that by the end of next year, 150,000 apps will be available for Android phones, up from around 20,000 to 25,000 now.

Flurry provides analytics for mobile app developers to help them track downloads for their applications. As such, the company is able to determine which mobile devices are downloading which apps.

Most college professors will tell students to put away their iPhone or iPod once class starts. But not Ken Joy. His class requires them.

Professor Joy teaches ECS 198H, Introduction To iPhone Application Development, to undergraduates at the University of California at Davis. On the first day of class in late September UC Davis became one of a growing number of schools that are tailoring classes and focusing academic resources on the making and selling of applications for Apple's popular mobile platform.

A professor for almost 30 years, Joy has mainly researched computer graphics and visualizations, until he and a former grad student came up with the idea to offer a class that teaches to the iPhone SDK (software development kit). Joy didn't have much experience in mobile platforms, but he was game for teaching something "relevant" that would keep his students motivated.

"Nothing is more relevant than the iPhone or iPod Touch right now," Joy said in an interview this week.

One of the apps developed in Professor Joy's first iPhone app making class.

(Credit: Sunny Dhillon and Fei Li)

He's not the first to teach this class to undergrads. Stanford University has offered the class for a year, as have Florida's Stetson University and the New Jersey Institute of Technology.

But while those schools have taken advantage of Apple's iPhone Developer University Program--which provides free access to the SDK, Apple hardware, and Apple employees as teachers--Joy's course is a bit more of a grassroots effort.

ECS 198H wasn't approved as a university course until 10 days before the fall quarter started in September--in other words, students already had their class schedules set. But less than four hours after Joy placed it in the registration guide, the class was filled to its 35-student capacity, with another 40 people staking out wait-list spots.

"I saw the e-mail (about the class) and I thought, 'Oh gosh.' I jumped right on my computer and signed up for the class as soon as I saw it," said Kip Nicol, 22, a computer science and engineering major. "It was a pretty hot class."

Jules Houts, 21, also studying computer science and engineering, jumped at what looked like a "fun" class, he said. "It seemed better than operating systems or something like that."

Besides room on their schedules, students also had to provide their own iPhone, iPod Touch, or Mac that can run the SDK, thanks to the UC system's well-publicized budget problems.

"We had no choice; students had to find resources themselves," said Joy.

And they did. So did several faculty and university employees who chose to audit the class, or sit in without getting a grade, illustrating much of what we already know: the App Store is popular. Apple's online marketplace for iPhone and iPod Touch programs has been bombarded with submissions from developers in the year and a half it's been open for business. There are more than 100,000 applications currently for sale and 8,500 new and updated programs submitted every day. And its competitors want a piece too: Research In Motion, Google's Android, Palm, Nokia, and Microsoft's Windows Mobile have followed suit, opening up application marketplaces, though none has university professors teaching courses about them. Or at least not yet.

Granted, squeezing the entire learning and development process into a 10-week academic quarter was a challenge. The first five weeks were spent learning the SDK, some Objective C programming language, and making simple apps like an RSS reader, while the last five weeks they split into two-person teams building their apps.

Joy said he is impressed with what his newbie iPhone developers came up with: an app for properly tuning a piano, one for tracking location of the GPS-equipped UC Davis student-run bus system, and one application for all UC Davis students, including information about student groups, maps of the campus, class locations, to name a few. That one will be in the App Store next quarter, Joy is already predicting.

The class was deemed a success, but it's unclear if it'll be back on the schedule come next fall. "We hope to offer it next year, but with the budget problems of the University of California system, no one quite knows what's going to happen."

Either way, Joy says teaching to the SDK is one of the most hands-on real-world classes he's ever taught to undergrads.

"We got to develop some apps for the real world. Students got to see a really good SDK...This is something we normally don't get in a university," Joy said. Most classes "tend to solve limited problems and don't really deal with real world that much. These that do, trying to develop bigger applications, get the students closer to the experience of industry. Which is very good."

"It was one of the funnest classes I've taken because it was project-oriented, and it created a community of developers," said Houts, who created the piano-tuning application.

But besides teaching the programming language to build iPhone apps, Joy's class also included business how-tos for those who may want to create their own iPhone app developer companies.

Some students, like Houts, are already thinking that way. As a member of UC Davis' lacrosse team, he plans on making an iPhone game based on his sport, a market he believes has some good potential.

"There's nothing except for a lacrosse stats (app) on the App Store. I want to make a little lacrosse game, and be the first to get on that market. There's a new lacrosse Xbox game that just came out, so it's still a new market right now."

If all goes well, Houts said he could see himself starting an iPhone app-making business. "I think I'll submit the first couple apps under my name, and if they're successful then I might start something."

eBay is playing virtual Santa this holiday season with a free "Deals" app for the iPhone that leads consumers to the better buys on the auction site.

eBay Deals

(Credit: eBay)

Launched Tuesday, eBay Deals is designed to deliver a stream of the best deals on the site from across hundreds of millions of listings. Like eBay Mobile, the company's regular iPhone app, Deals lets you search, shop, and pay for your items from your iPhone or iPod Touch.

All featured deals spotlight items with no bids, no reserve price, free or fixed-rate shipping, and less than four hours remaining to bid.

You can browse deals across eight categories, including apparel, computers, electronics, and collectibles. If you spot a deal you like, just tap on it, and its listing pops up where you can watch it or bid on it. Not crazy about the current deals? Just shake your iPhone or iPod Touch, and a new set of deals appears.

If you spot a deal that may be better for someone else, you can e-mail it or share it via your Facebook or Twitter account.

Besides browsing eBay's virtual aisles, you can search for your own deals by entering a product name, category, and price range. You can save your customized search results to return to them later.

Starting Friday, eBay will also be unveiling a "12 Days of Deals" feature promoting a new promotion each day until December 8. Friday's deal will offer Samsung's N120 Netbook.

"As the world's leading online marketplace we have insights into how people really want to shop...and they clearly want to shop on their phones," eBay Marketplaces President Lorrie Norrington said in a statement.

Though designed for the mobile crowd, eBay's daily deals can also be found online at the auction site's Deals page.

eBay has been busy lately sprucing up its mobile auction site for the holidays. The vendor recently added social networking to its eBay Mobile app, letting you share a listing through e-mail, Facebook, or Twitter.

Since its launch in 2008, eBay's mobile app has been downloaded more than 5 million times, said the company. With a purchase made every two seconds, the company said, more than $500 million worth of items are likely to be traded through eBay mobile this year.

While it's waiting to be gobbled up by Google, AdMob isn't sitting still.

The mobile ad company announced Tuesday that it will deliver interactive video ads to the iPhone and iPod Touch devices. The ads, set to run this week, will let iPhone users surf the Web and check out other videos while the video ad is playing. AdMob believes advertisers and developers will take advantage of the video format by serving up interactive ads designed to pull in consumers.

"AdMob's new Interactive Video Ad Unit brings together consumers' love of watching videos on their mobile device with advertisers' goal of providing an interactive, social experience for consumers," said AdMob Founder and CEO Omar Hamoui in a statement. "We are excited to create new ways for advertisers to engage with consumers on their mobile devices and for the developers behind the most popular and engaging iPhone applications to effectively monetize."

The video ads will automatically pop up as iPhone users access certain content and applications. The ads will also offer a video player so that people can control and interact with them. To make sure the ads run at a decent clip, AdMob uses a network of distributed servers to push them out. Each video is saved in different file sizes, with the most appropriate one streamed based on the connection type, such as 3G or Wi-Fi.

AdMob is one of the top advertising providers for the handheld and portable device market, a position that convinced Google to cough up $750 million in stock to buy out the company. With its multimedia capabilities and huge market share, the iPhone has proven a fertile ground for video ads, with the first ones popping up in early 2008 and growing since then.

A Mad Magazine contributor has been told by Apple that his iPhone app featuring drawings and contact information of members of the 111th Congress has been rejected because it depicts politicians in an objectionable light.

Richmond's iPhone app in action.

(Credit: Tom Richmond)

According to Tom Richmond, who wrote about his app's rejection on his personal blog, his app--dubbed Bobble Rep-111th Congress Edition--in no way should have been construed as objectionable.

Richmond said that the focus of the app was to create a "database of all the members of the United States Congress which allowed the user to find the names and contact information of their senators and congressional representative either via Zip code or by using the iPhone's GPS location services." Rather than use the politicians' individual portraits, the app depicts each senator and representative in caricature form, which Richmond drew himself. All told, the app features 540 caricatures of the politicians.

More than 100,000 apps are now available for download from Apple's App Store, making it the largest such retailer in the world.

App Store icon

(Credit: Apple)

The App Store launched in July 2008 with just 500 applications. The store is now available in 77 countries, which has contributed to what Apple said Wednesday is well over 2 billion downloads.

Apps from the App Store work with both the iPhone and iPod Touch.

When introducing its new iPod Touch in September, Apple positioned the device as a superior gaming platform to Sony's PSP or Nintendo DS. Apple said its rivals charged too much for games and didn't offer enough selection. At the time, Apple had more than 21,000 game titles in the App Store, while Nintendo had 3,600 titles and Sony had 600.

The message apparently has gotten through.

"The App Store has forever changed the mobile gaming industry and continues to improve," Travis Boatman, vice president of Worldwide Studios at EA Mobile, was quoted as saying in Apple's press release Wednesday.

Not everything has been perfect with the App Store, however. Most notably, Apple's app approval process has caused frustration with developers, who are sometimes left in the dark about the reason an app is rejected.

Apple released iTunes 9.0.2 today an update that included additional improvements to app sorting for the iPhone and iPod Touch.

In early September, we offered a bug fix for arranging apps on iTunes after the release of iTunes 9.0 and later that same month Apple released iTunes 9.0.1. Progress was made in squashing some of the bugs we found, but the app sorting feature was still pretty tedious to use and nearly impossible to use if the number of apps on your iPhone exceeded 176.

Apple has resolved this problem by displaying the apps past the first 176 onto home screens that are grayed out. These home screens, numbered 12 or higher, will not currently display on your iPhone, but at least now you have a chance of grabbing apps from these screens and moving them to another visible screen. You should keep in mind that any apps on the home screens past the first 11 will only be accessible via a Spotlight search.

iTunes app sorting note grayed out home screen.

Problems sorting apps were not completely resolved by this iTunes update if all the home screens and the extra ones are completely populated. In this case, you lose any chance of moving the apps around effectively. However, there is a work-around--simply sync one more app back to your iPhone and iTunes will add another grayed out home screen. The exception being that this screen will now be mostly empty giving you the work space you need to get your apps sorted the way you want them. When you are done, make sure that extra app is the only one left on the extra home screen and delete it once you are satisfied with the way your apps or home screens are arranged.

This last step is optional; however, I recommend you perform it to prevent apps from accidentally being placed onto this screen. If you add more apps by syncing or purchases iPhone OS will recreate it.

iTunes app sorting--make some room for temporary workspace by syncing one extra app back to your iPhone.

Additional information about iTunes 9.0.2 enhancements, bug fixes, and download links for Windows or Mac OS X can be found at download.com.

Say Tweetie, and most folks think: "I tawt I taw a puddy tat."

But as a social-networking kinda guy, Tweetie is the name of my favorite iPhone Twitter app.

Tweetie lets you access all the standard Twitter features on your iPhone. You can see and respond to the tweets you follow, post your own tweets, and search for tweets by keyword.

Tweetie offers a clean, friendly interface.

(Credit: atebits)

Tweetie has always offered a clean, simple interface. But with its newly-redesigned version 2.0, the app is even friendlier. The buttons to tweet, check mentions of your name, send a direct mail (DM), and search for tweets are now within easy access at the bottom of the screen.

Checking your own profile is also smoother. A single Profile screen displays your bio, location, and URL, as well as the number of your followers, those you're following, tweets, and favorites. Tapping on a category like Followers displays the names and photos of all the people tracking your tweets.

Tweetie 2.0 also sports a neat, new feature to let you update the list of tweets that you follow--simply drag your finger down the screen, and the newest tweets appear at the top with a pop.

Tweetie provides its own interface for viewing Web pages and other linked content in a tweet. Courtesy of the iPhone 3.0 update, the interface works in both portrait and landscape mode and offers options to view the page in Safari, e-mail a link to the page, or repost the link in your own tweet.

Options are plentiful when creating your own tweets. Like Twitter, Tweetie keeps track of every character you type, so you know when you're approaching that 140-character limit. You can attach photos or videos to your tweets, either by snapping them with the iPhone camera or grabbing them from your library. Your followers can then view them on yFrog, a site that lets you share images and video via Twitter.

You can attach photos and videos to your tweets through Tweetie.

(Credit: atebits)

Geotagging is another hot trend that Tweetie offers. You can add a Google Maps link to your current location in a tweet and search for other Twitter users in your area.

Like several other iPhone apps, Tweetie ran into trouble earlier this year with the Apple police, who initially denied approval of its 1.3 version over alleged naughty words in its Twitter Trends feed. Of course, Tweetie is just a conduit that displays whatever appears on Twitter, so it's ridiculous to ding the app for the content. Fortunately, Apple eventually OK'd the update, and it's been smooth sailing for Tweetie since then.

The Apple's App Store is loaded with other Twitter apps, and I've tried a variety of them--both free and paid, including Twitterrific and TweetDeck.

Twitter fans all have their own preferences. You can even vote for your favorite Twitter app.

But Tweetie is the app I've stuck with the longest, and the one I heartily recommend.

Tweetie 2.0 will set you back $2.99--even those of us who migrated from Tweetie 1.0 have to pay for the new edition. But the upgrade is well worth it. Tweetie 2.0 requires iPhone OS 3.0 or higher and is compatible with both the iPhone and iPod Touch.