Apple

If the speculation about a new MacBook Pro is on the money, the step up to Intel's quad-core mobile technology would have a profound impact on this vaunted line of Apple laptops.

Is a Core i series Apple laptop on the way?

(Credit: Apple)

So, why would Apple adopt a Core i processor in a laptop? The short answer is OS X Snow Leopard. The new operating system is designed to be better at wringing more performance out of multicore processors--and the Core i chips pack four cores.

The long answer is the Core "i" chips themselves. The Core i, a.k.a. "Nehalem," is a brand new Intel microarchitecture brimming with performance improvements over the current Core 2 design.

For starters, the recently announced mobile i7-820QM processor integrates a hefty 8MB of cache memory--compared with the 6MB in the fastest Core 2 Duo that Apple currently offers on the MacBook Pro. Generally, the larger the cache memory, the better the performance.

But Intel has done a lot more than just up the transistor count via a larger cache. While the quad-core i7-820QM is rated at 1.73GHz, a single core can be "overclocked" to 3.06 GHz. Intel does this with a technology dubbed Turbo Boost, which speeds up and slows down individual cores to meet processing and power-efficiency needs, respectively.

Need more convincing? The Core i7 also comes with Hyper-Threading, which can double the number of tasks--or threads--a processor can execute. You won't find that in the Core 2 chips.

Digital media creation also gets a boost. Intel claims up to 81 percent faster video encoding.

And the mobile Core i7 is not a power hog--relatively speaking. The i7-820QM is rated at 45 watts, less than a third of the power envelope of the desktop Core i7. With such a powerful processor, heat would be an issue of course but the 45-watt power envelope is manageable.

That said, there are reports that Apple is not bringing out any more products this year. So, along these lines, alternatively, Apple could opt initially for the upcoming "Arrandale" Core i chips--due by the beginning of next year--that are based on a more advanced 32-nanometer manufacturing process. (Current Core i processors use a 45-nanometer process.)

Arrandale integrates graphics silicon into the same chip package as the main processor--a first for Intel. Because of this high level of integration, Arrandale, however, is a dual-core chip.

But probably the closest thing to a rumored MacBook Pro refresh is the iMac, which has the same space-constrained characteristics of a laptop. The quad-core Core i7 in the new iMac "boosts application performance up to 2x over the previous-generation iMac," according to Apple--and that's what consumers can expect with a Core i series laptop.

Apple seems to be looking forward to the launch of Windows 7 almost as much as Microsoft, but for very different reasons.

(Credit: Apple)

While Microsoft may see Windows 7 as a way out of the failure of Vista, Apple plans to take advantage of the launch by catering to the customers who are fed up with the Windows user experience and want to make a change.

"Users are really growing tired of Windows and the headaches it brings," said Brian Croll, Apple's vice president of Mac OS X worldwide product marketing. "We've seen this with Vista, XP, and the other Windows operating systems going all the way back."

While Apple clearly believes Mac OS X Snow Leopard is a superior operating system, the company doesn't believe it comes down to a comparison of the latest releases that will make the difference. Apple believes that for a lot of users it is an accumulation of issues.

The latest issue will be the amount of work that Windows XP users have to go through to upgrade to Windows 7. The need to erase the hard drive, install Windows 7, re-install applications, and update everything may be too much for some users to handle.

"We think a lot of folks will look at that as the straw that broke the camels back," Croll said. "People are tired of the headaches with Windows and this is another great excuse for people to check out the Mac."

Apple is also betting that many XP users who will have to upgrade their computers in order to run Windows 7 will instead choose to check out a Mac. But the cost of the new computer isn't the only thing users have to look forward to; there's also the software price tag.

For many consumers, Apple feels it has that covered too, especially with iLife, its suite of applications that includes iPhoto, iMovie, GarageBand, iWeb, and iDVD. iLife is included for free with every Mac.

"That's huge. It's a key part," Croll said. "You have the entire software environment, and you have iLife built-in. Everything you need is right there. With Windows 7 there is a lot of assembly required and even after that, it doesn't compare with what you get in iLife."

Apple declined to say if it was planning any price cuts, TV commercials, or special events at the its retail stores to welcome potential Windows 7 users.

"There's not going to be a lot of change in the Windows world," Croll said. "At the end of the day it's still Windows."

(Credit: Apple)

Apple on Tuesday added an antiglare upgrade option to its 15-inch MacBook Pro line of notebooks.

The option of an antiglare display has already been available on the 17-inch MacBook Pro. The 13-inch counterpart continues to offer only a glossy display.

First reported by AppleInsider and confirmed for CNET by Apple, the antiglare display is a $50 upgrade via Apple's online store.

The glossy versus antiglare debate has been ongoing since the glossy version was first introduced on notebooks. For some, it's a matter of aesthetics or eye strain. And then there are creative professionals who maintain that color is more accurate on an antiglare display. Others say it doesn't really matter.

Owners of Apple MacBook Pro notebooks with 7200rpm 500GB hard drives have been complaining for months of clicking sounds followed by temporary stalling. According to Apple, a fix is in the works.

(Credit: Apple)

"We are aware of the issue and are working on a software update," Apple representative Bill Evans, told CNET News on Monday. He gave no time frame for the release of the software update.

People have been reporting that they hear a beep from the computer shortly before the hard drive clicks and then the computer stops responding. The computer is unresponsive for 10 seconds or so and then begins to work normally again.

The hard drive issue does not require the user to force-reboot the computer, which would cause any unsaved work to be lost. Simply waiting out the unresponsive system apparently works every time.

There doesn't appear to be any specific task that triggers the hard drive to enter its unresponsive state. Users on Apple's support forums are reporting that it seems to be completely random and doesn't matter where they are or what they are doing when it happens.

It does appear that the issue only affects the 500GB hard drives that run at 7200rpm.

Apple's decision to cut prices across its MacBook lineup is about to be validated, according to an analyst's estimate.

(Credit: Apple)

After several months of declining Mac sales compared against 2008 numbers, Apple looks to be back on track with its June Mac shipments, says Piper Jaffray analyst Gene Munster. His firm initially estimated that Apple would sell 2.2 million Macs during its third quarter of 2009, which ended in June. Munster now says he's "increasingly confident" in that report because Apple is having trouble keeping its new 13-inch MacBook Pro in stock.

The 13-inch MacBook was rechristened the 13-inch MacBook Pro at Apple's Worldwide Developers Conference on June 8, and at the same time, Apple lowered the price of its Mac notebook lineup, bringing the cost of the cheapest MacBook Pro, the 13-inch model, to $1,199.

Either because Apple didn't plan well enough, or customers were encouraged by the price, Apple's Web site shows that it's now a 7- to 10-day delay to order one of the 13-inch MacBook Pro configurations.

"We track product lead-times and our records show that Apple has never had a 7-10 day delay on its most popular 13" model, with the most recent significant delay being 5-7 days over 2 years ago in 9/08," Munster wrote in a research note Monday evening. "We see this as a sign that demand is outpacing the company's build expectations, and it may take several weeks to reach a supply demand equilibrium."

Some brick-and-mortar Apple stores were also showing shortages of the same model, he reports.

That's encouraging news for Apple, which up until June had seen its Mac sales slowly slide, albeit more gently than the rest of the PC industry. Apple desktops and laptop sales dropped in February and April, by about 1.8 percent from the same quarter a year ago. Munster now says he believes once June sales are tallied, Macs will have actually increased 1 percent for the third quarter.

We'll know for sure in two weeks. Apple is set to report its third quarter 2009 earnings on July 21.

It's been a tough road for everyone in the tech sector over the past year, but there are small signs of recovery, especially for Apple.

(Credit: Apple, Inc.)

Morgan Stanley analyst Kathryn Huberty says Apple is outperforming the PC market in sales growth, and this was before Apple released its new MacBook Pros in June, according to a report on Fortune's Apple 2.0 Wednesday. Of course, releasing a new notebook would only spur sales for the months after its release.

Huberty said that in May, Apple shipments were up 25 percent over April. In comparison, PC shipments for the same period were up only 1 percent, according to Fortune. As a result, she is raising her forecast for the this quarter to 2.5 million Macs.

In its fiscal second quarter 2009, Apple sold 2.2 million Macs, a 3 percent decline for the company over the year-ago quarter. While down, this isn't a significant decrease considering the economy.

However, if Huberty's predictions are true and Apple does sell 2.5 million Macs in the third-quarter, the company will see a nominal increase from the 2.496 million sold during last year's third-quarter.

Consumer interest in its products led Apple to the top of Nielsen's report released on Tuesday, documenting the most trafficked hardware Web sites. Apple more than doubled the traffic of its nearest competitor Hewlett-Packard.

Apple has released an update for its newest MacBook Pro notebooks introduced at its Worldwide Developers Conference earlier this month.

According to notes provided with Monday's MacBook Pro EFI Firmware Update 1.7, it allows drives to use transfer speeds greater than 1.5Gbps. Specifically, these drives are based on the SATA 3Gbps specification.

Apple does note that use of these drives is completely unsupported. The company has not qualified any of the drives for use and does not offer any of the drives itself.

The update and instructions for applying it are available from Apple's support Web site.

The white laptop on the left is the sole MacBook left in Apple's lineup, now dominated by MacBook Pros.

(Credit: Joshua Goldman/CNET)

Despite the litany of Apple announcements at the opening keynote speech of the company's developers' conference, what could turn out to be more interesting than the new products it named is what Apple didn't say Monday.

The bumping up of the 13-inch laptop to MacBook Pro status, and the price cuts along the MacBook Pro line certainly grabbed headlines. They did something else: they left the little $999 white MacBook as the only true MacBook in the bunch. Gone now is the option to buy a silver unibody design version of a MacBook. The rest are all MacBook Pros now, which leaves buyers with little choice if they don't want a high-end notebook from Apple.

So what gives? Apple doesn't talk about products before it's ready to, but with that subtle change it may be signaling some tantalizing possibilities for upcoming products.

The white MacBook, at $999, is the cheapest notebook Apple offers right now. It also looks a bit out of place, compared to the clean, silver, cut-from-a-single-block-of-aluminum design of the MacBook Air and MacBook Pro models. More importantly, there is a big gap in Apple's product lineup between the $299 iPhone and iPod Touch and the $999 laptop.

Apple could bridge that with the much discussed touch-screen tablet, which, of course, Apple has never actually said is in the works. If it were, the tablet could certainly make sense with the MacBook name attached, especially if its primary purpose was as a portable device for reading e-books, reviewing documents, and viewing videos.

But there is also room for a lower-cost laptop, with fewer bells and whistles aimed specifically at the education market. It would be similar to what the rest of the computer world calls a Netbook, or a mini-notebook. If Apple did make one, it would seem to represent a change in attitude toward "junky" Netbooks. But here's the thing: Apple wouldn't have to make a poor-quality mini-notebook. Historically, in the tug between features and style, and affordability, Apple usually errs on the side of features. But the company can, in fact, aim for a broader Mac market from time to time. It did so with the eMac in 2002, which lasted until 2005. That Mac desktop was aimed at students, and no one would call that a junky version of an iMac. It was however available with fewer features and a corresponding (slightly) lower price.

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