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The beta version of Chrome for Mac OS X is available. Google released its browser beta for Linux too.

(Credit: Screenshot by Stephen Shankland/CNET)

Two key pieces of Google's effort to make Chrome a more competitive browser fell into place on Tuesday as Google released beta versions of the browser for Mac OS X and Linux.

Tuesday's software release is a version of Chrome that had previously been available only as developer preview software for Mac and Linux machines. "It took longer than we expected, but we hope the wait was worth it," product manager Brian Rakowski said in a blog post.

Macs are widely used, if not as common as Windows machines, and there's been some demand in tech circles for the Mac version of Chrome. Linux, while less widely used among ordinary computer users, has importance of its own: it's the foundation for Chrome OS. That's the browser-based operating system Google hopes will be popular on Netbooks starting next year.

According to the Chromium development calendar, the beta versions are scheduled to graduate to the next level of maturity, "stable," on January 12. Chrome for Windows graduated out of beta almost exactly a year ago.

Google doesn't emphasize product version numbers in the project, instead automatically delivering updates behind the scenes to the browser that take effect when it's restarted. But it does use version milestones to keep track of development internally.

The biggest new feature of Chrome 4.0 is support for extensions, which let people customize the browser. In the Mozilla world, they're called add-ons, and they've been a big part of Firefox's success.

Mac OS X has a mandatory menu bar, so unlike the Windows version, Chrome on the Mac has traditional menus.

(Credit: Screenshot by Stephen Shankland/CNET)

Extensions aren't useful, though, unless people can find them. Google on Tuesday also launched a Chrome extensions gallery page.

There are more than 300 extensions available for Chrome, extensions programmers Aaron Boodman and Erik Kay said in a blog post.

However, extensions on the Mac aren't yet available, though they had been for a time in the developer-preview version. "Extensions aren't quite beta-quality on Mac yet, but you will be able to preview them on a developer channel soon," Rakowski said.

Also on the Chrome for Mac to-do list: a bookmark manager, PDF viewing in the browser, bookmark synchronization, 64-bit support, and my personal favorite differentiator of Firefox 3.6 on the Mac, full-screen support.

Chrome now has an extensions gallery.

(Credit: Screenshot by Stephen Shankland/CNET)

Why try Chrome?
For those of you new to Chrome, here's a brief version of why it's my default browser on both Windows and, as of about a month ago, Mac OS X. Your preferences and needs may vary, of course, and I still use Firefox every day, too.

• Speed. It's fast to start up, though not quite as snappy as it once was now that it's not so bare-bones, and rivals are making progress. It's also fast loading Web pages and running JavaScript programs on them.

• Tabs. I spawn innumerable new tabs all day long, and when it takes a long time (I'm looking at you, Internet Explorer), I get infuriated. I also like the order in which new tabs arrive, a style Firefox is mimicking.

• The omnibox. It's a single bar that merges the utility of an address bar and search bar. I hit Ctrl-L (on Windows) or Command-L (on Mac) to pop my cursor up there, and start typing. One nice--if somewhat obscure--feature is fast site search on some domains, so for example I can type A, M, tab, and up pops an Amazon.com icon; what I type afterward is entered as a search on Amazon. That conveniently gets me straight to the search results so I don't have to see yet another Kindle ad.

• A minimal user interface. When browsing, I like my user interface to step aside and make way for the Web page. Scrolling was a wonderful innovation in computers a few decades ago, but I like to avoid it when I can. Chrome puts tabs in the real estate ordinarily devoted to a program's title bar and shuffles the menu controls off to the right of that tab strip (though the Mac version gets a regular menu bar).

Another potential perk: avant-garde Web technology, including WebGL and O3D for accelerated 3D graphics and Native Client for speeding up Web apps with direct access to a processor, are being built into Chrome. Another such Google project, Gears, is already built into Chrome--though Gears doesn't work on Mac OS X 10.6.

There are things you might miss--the full panoply of Firefox extensions, toolbars from Google or others, print preview. And the "browser not supported" error messages on various Web pages are annoying, though in my experience there's rarely an actual compatibility problem. Overall, I like it.

Is Google spying on me?
If you're worried about what new data Google will be able to harvest on you, I recommend a close read of Google's Chrome privacy page. This doesn't worry me much, but I may be insufficiently paranoid. In my opinion, the biggest thing is that Google stores 2 percent of the data it gathers when people type text into Chrome's combination search and address bar, called the omnibox.

That means Google can see not only what you're searching for (as it would for any Google search), but what Web site addresses you're typing as well. The data is anonymized within 24 hours, Google said.

Also, Chrome has a feature called DNS pre-fetching that tracks down the Internet server addresses on Web pages in anticipation that you'll be clicking links on the page. So Chrome--and Google, too, if you're using Google Public DNS--retrieves this information from the Internet.

Updated at 12:30 p.m. PST and 1:20 p.m.. Added further detail.

While it's waiting to be gobbled up by Google, AdMob isn't sitting still.

The mobile ad company announced Tuesday that it will deliver interactive video ads to the iPhone and iPod Touch devices. The ads, set to run this week, will let iPhone users surf the Web and check out other videos while the video ad is playing. AdMob believes advertisers and developers will take advantage of the video format by serving up interactive ads designed to pull in consumers.

"AdMob's new Interactive Video Ad Unit brings together consumers' love of watching videos on their mobile device with advertisers' goal of providing an interactive, social experience for consumers," said AdMob Founder and CEO Omar Hamoui in a statement. "We are excited to create new ways for advertisers to engage with consumers on their mobile devices and for the developers behind the most popular and engaging iPhone applications to effectively monetize."

The video ads will automatically pop up as iPhone users access certain content and applications. The ads will also offer a video player so that people can control and interact with them. To make sure the ads run at a decent clip, AdMob uses a network of distributed servers to push them out. Each video is saved in different file sizes, with the most appropriate one streamed based on the connection type, such as 3G or Wi-Fi.

AdMob is one of the top advertising providers for the handheld and portable device market, a position that convinced Google to cough up $750 million in stock to buy out the company. With its multimedia capabilities and huge market share, the iPhone has proven a fertile ground for video ads, with the first ones popping up in early 2008 and growing since then.

Google plans to release a Mac beta of Chrome in early December, judging by some chatter on a mailing list for the browser.

Chrome 4.0 is available today as a beta version for Windows but only as a rougher developer-preview version on Linux and Mac OS X. The standout feature of the new version is customization through extensions, a technology that long has been a core asset of another open-source browser, Firefox.

Google has been moving to a new extensions presentation technology called Browser Actions that let people interact with extensions through a small button toward the upper right of the browser window. "We've noticed that many of you have updated your extensions to take advantage of the new UI. We'd like to encourage the rest of you to do so as well," said Nick Baum, a Google Chrome product manager, in a mailing list posting.

But here's the hitch: Browser Actions only work on Windows and Linux right now. That means those building extensions will leave Mac Chrome users behind for a time. But in telling those developers they won't have long to wait, Baum mentioned the deadline for the beta version.

"The earlier you switch, the more time you will have to polish your experience for our Beta launch in early December," he said.

And Google is on the case for adding Browser Actions to the Mac version of Chrome.

"We realize this means dropping Mac support for a couple of weeks, but we already have people working on that," Baum said. "If you prioritize the Windows and Linux versions, we'll bring you cross-platform parity as soon as we can!"

Could the new Droid finally be the smartphone to knock the Apple iPhone off its pedestal? Droid partners Verizon, Motorola, and Google are positioning it as such.

The latest Android-based smartphone, the Droid, could debut as early as October 30, according to a cryptic countdown code on Verizon's Web site that promotes the new device.

Verizon has set up its Droid promo page with direct challenges to the iPhone, with such slap-in-the face headlines as: "iDon't have a real keyboard," "iDon't run simultaneous apps," and "iDon't allow open development." And "everything iDon't...Droid does."

The page goes on to tout all that the Droid does offer, including high speed, multitasking, networking, a high-resolution screen, speech recognition, directions, video, music, and more than 10,000 apps.

(Credit: Verizon)

The Droid is the same smartphone formerly known as the Motorola Sholes, so some technical specs have already been known.

The phone will run the new Android 2.0 operating system. It will provide a 3.7-inch touch screen along with a slide-out QWERTY keyboard. The 5-megapixel autofocus and flash camera will offer both still and video recording. Wi-FI, Bluetooth 2.0, and GPS are there as well.

Calls to Motorola, Verizon, and Google for further details were not immediately returned.

But Web sites are already touting the Droid as the hottest phone that will hit the market in awhile.

The Boy Genius Report site says it's already gotten its hands on a Droid, revealing a few key details. The phone is just slightly thicker than an iPhone 3GS, says the site, sporting a "pretty usable," ultrathin, sliding QWERTY keyboard.

Powered by a Texas Instruments OMAP 3430 processor (the same chip used by the Palm Pre), the Droid is the fastest and most impressive Android device that Boy Genius says it's seen. (Google reportedly had a strong hand in its design.) The site also is gushing over the phone's display, calling it the best screen so far on an Android handset.

The TechCrunch site calls the Droid a three-way effort among Motorola, Verizon, and Google. The site says that, according to people who've tried out the device, the Droid is the "most sophisticated mobile device to hit the market to date from a hardware standpoint." TechCrunch sees it as "Android's flagship product, and the first phone that will pose a significant threat to Apple's iPhone."

Verizon has often been a mixed bag for many customers, offering a reliable, high-speed network but lacking a must-have smartphone a la the iPhone.

Programmers have mostly overcome a crucial hurdle to releasing a beta version of Chrome for the Mac, printing support, but several Windows 7 features won't make the cut for the present 4.x version of Chrome.

The Mac printing support is now added, according to the Google browser's issue-tracking system, though there are "minor remaining issues" and the new features aren't yet distributed with the software.

Google has cited Mac printing support as one holding back a Mac version of the browser. Mac support is important for the company's ambitions to spread the browser and its fast-Web philosophy to mainstream users. The Linux version, while less mainstream now, also is important since it's the foundation of Google's Chrome OS project to build a browser-based operating system for Netbooks.

But on the Windows side of the shop, a number of planned features to support Windows 7 were pushed back to the next version Chrome on Wednesday. That includes support for showing thumbnails of open tabs on the task bar, showing "jump lists" for quick actions such as links recently or frequently visited pages, pinning thumbnails to the task bar, and overlaying a download progress status bar on the Chrome icon.

The present beta and stable releases that Google issued Monday, Chrome version 3.0.195.27 (download for Windows only), are members of the 3.x family. The developer preview is in the 4.x family (download for Windows or Mac OS X). The Windows 7 features had been slated for the 4.x series, but now are planned for version 5, according to the issue-tracking system.

The change doesn't indicate the features have retreated into the distant future, though; Chrome version numbers change relatively rapidly, as evidenced by the move to version 4 in just over a year.

Also pushed back to the 5.x series is built-in support for discovering when Web pages have RSS feeds, one of Chrome's most-requested features. Its absence is ameliorated by a Chrome sample extension for RSS, though.

Extensions remain a work in progress. New ones are arriving steadily, and existing extensions such as Lastpass for filling in passwords and forms and AdSweep for blocking ads is progressing. But Google recently switched interfaces, dropping the use of a toolstrip across the bottom of the browser with pop-up "moles" in favor of browser actions, small icons along the top of the browser.

Updated 7:00am PST Tuesday with response from FTC chairman and comment about no other directors left on both boards.

Another executive with ties to both Apple and Google is leaving one company's board of directors.

Arthur Levinson

(Credit: Genentech)

Arthur Levinson, former chairman of Genentech, has resigned from Google's board of directors, effective immediately, Google said Monday. A member of Google's board since 2004, Levinson has also served on Apple's board since 2000.

In early August, Google CEO Eric Schmidt resigned from Apple's board of directors.

No specific reason was given for Levinson's exit, but there likely was some degree of pressure to leave one of his two board roles behind. With government probes and competition heating up between Apple and Google, juggling jobs on both company boards had turned into a hot-button issue.

In May, the FTC opened an investigation reportedly to determine if serving on both Apple and Google boards was a violation of antitrust law. Schmidt's August resignation from Apple's board came amid calls for him to resign. At the time, Apple CEO Steve Jobs said that as Google enters more of Apple's core business, Schmidt would have had to recuse himself from too many meetings due to conflicts of interest.

Levinson's resignation appeared to please the FTC, prompting its chairman Jon Leibowitz to issue a statement.

"Google, Apple, and Mr. Levinson should be commended for recognizing that overlapping board members between competing companies raise serious antitrust issues and for their willingness to resolve our concerns without the need for litigation," said Leibowitz. "Beyond this matter, we will continue to monitor companies that share board members and take enforcement actions where appropriate."

With Levinson's departure from the Google board, no other individuals on a director level are serving on the boards of both Google and Apple.

Apple and Google have found themselves in the midst of conflict lately. The FCC is currently investigating if and why a Google Voice app for the iPhone was given a thumbs-down by Apple, triggering a he-said, she-said squabble between the two companies.

In July, Apple also restricted Google's Latitude mapping program, allowing it as a Web-based app rather than a native iPhone app.

Google is also trying to become a player in the operating system arena, though it's hardly in a position to compete with Apple at this point. Google's Android OS is targeted to the smartphone, while its proposed Google Chrome OS will battle for a space on the desktops and laptops.

In a statement Monday, Schmidt praised Levinson's tenure on Google's board. "Art has been a key part of Google's success these past five years, offering unvarnished advice and vital counsel on every big issue and opportunity Google has faced," Schmidt said. "Though he leaves as a member of our Board, Art will always have a special place at Google."

AT&T on Tuesday said it has made the necessary changes to enable voice over IP iPhone apps to run on its wireless network.

Before Tuesday, VoIP apps would only work over a Wi-Fi network. In other words, if you wanted to use Skype to call a friend, you had to be connected to a regular Internet wireless network. Once you were out of range of that network, the call would end.

AT&T said it informed Apple and the Federal Communications Commission of its decision Tuesday afternoon. For its part, Apple was quick to react and make its own changes.

"We are very happy that AT&T is now supporting VoIP applications," Apple spokesperson Natalie Kerris said. "We will be amending our developer agreements to get VoIP apps on the App Store and in customers' hands as soon as possible."

There are already quite a few VoIP apps available in the App Store, like Skype, Vonage, and Truphone, but they only work over Wi-Fi. Developers will need to enable the apps to work over AT&T's wireless network and then re-submit them to the App Store.

Of course, the application that everyone will be wondering about is Google Voice. Tuesday's decision may not have much of an effect on that situation because Google Voice isn't really a VoIP application. Google's app still uses your wireless network minutes, but the service does offer other benefits like receiving calls to a single number in multiple places.

(Credit: Screenshot by Steven Musil/CNET)

We may now have a better idea of why Apple objects to Google Latitude.

It appears that Apple has purchased PlaceBase, a company that produced a maps API called Pushpin and offered a mapping service much like Google Maps. The evidence, dug up by ComputerWorld's Seth Weintraub, first appeared in the form of a tweet in July by Fred Lalonde, the founder of Openspaces.org, a company that used PlaceBase's software, stating that Apple had purchased PlaceBase:

Apple bought PlaceBase - all hush hush. Pushpin site taken offline. Hyperlocal iPhone?

The next clue apparently came from Jaron Waldman, PlaceBase's founder and CEO. His LinkedIn page now lists PlaceBase under his "past" experience and now lists his current occupation as a member of Apple's "GEO Team." In addition, Placebase.com and Pushpin.com have been taken down.

All this leads one to believe that Apple has snapped up PlaceBase. However, Apple representatives did not immediately respond to requests for comment.

Not long after Apple's reported purchase of PlaceBase in July, Google released a version of its Latitude mobile application for the iPhone. But Apple, curiously, decreed that it be a Web-based app and not a native iPhone app, which raised some eyebrows.

The application, which allows you to show your location on a map so that friends may find you, works much the same way as on other platforms like Android, Symbian, BlackBerry, and Windows Mobile. The big exception for the iPhone version is that you have to use the service in the Safari Web browser.

At the time, Google explained the matter this way: "After we developed a Latitude application for the iPhone, Apple requested we release Latitude as a Web application in order to avoid confusion with Maps on the iPhone, which uses Google to serve maps tiles."

Apple's rationale apparently was that people would get confused between a Google Maps app and a Google Latitude app. The explanation seemed a bit baffling, since customer confusion didn't seem to be a concern when Apple approved at least 13 To-Do List applications and 30 streaming music apps.

However, the apparent purchase of PlaceBase seems to explain why Apple would place such restrictions on Google--Apple has a similar feature coming for the iPhone that it doesn't want competition for.

The Google Latitude episode is just the latest spat between the two companies. The same month that Apple said no to Google Latitude, Apple rejected the Google Voice application from its App Store, according to a letter Google sent to the Federal Communications Commission. The FCC is investigating the matter and has requested information from Apple, Google, and Apple iPhone partner AT&T.

A few days after news of the FCC investigation broke, Apple announced that Google CEO Eric Schmidt would be resigning from its board of directors. Schmidt, who had served on Apple's board for exactly three years, had said in July that he was planning to discuss the future of his role on Apple's board given the advent of Chrome OS, an operating system that expanded the fields in which the two companies compete.

First it was Steve Jobs' health. Then it was the layoffs earlier this year. Now the Google Voice rejection. Apple's credibility is being questioned yet again.

Anyone who deals with Apple on a regular basis knows it is a company that gives information on its own terms. But now even the federal government is having problems getting a clear answer regarding Apple's rejection of the Google Voice application for the iPhone.

On July 28, Google announced that the calling and message service application had been rejected from Apple's App Store. Three days later, Google, Apple, and AT&T, the iPhone's exclusive carrier in the U.S., received inquiries from the Federal Communications Commission regarding the app's rejection. In its answer to the FCC, Apple said that the application was not rejected, but was still "under review." In Google's response--the most interesting parts redacted until Friday--it told the FCC that a series of conversations took place between Apple Senior Vice President of Marketing Phil Schiller and Google Senior Vice President of Engineering Alan Eustace during the month of July, including one on July 7, where Schiller told Eustace that Google Voice was being rejected for duplicating the phone dialing function of the iPhone.

The discrepancy between what Google said and what Apple said in their answers to the FCC, of course, leads to many more questions. In response, Apple released the following statement Friday:

"We do not agree with all of the statements made by Google in their FCC letter. Apple has not rejected the Google Voice application and we continue to discuss it with Google."

So basically we have a classic he said, she said situation between two companies known to (formerly?) enjoy a close relationship: Google says it was told the application was rejected, by one of the highest-ranking people at Apple. Apple says the app wasn't rejected. So Apple is either: a) insinuating that Eustace somehow misunderstood what Schiller said, or b) suggesting that Google is lying, or c) being picky about how it's parsing words.

Perhaps "rejected" doesn't mean the same thing to Apple as it does to everyone else. While that sounds kind of silly, quite frankly, it's not outside the realm of possibility of how Apple is thinking. Perhaps Apple is planning to formalize such a category of App Store approval status where applications are neither approved nor rejected. Other applications have languished for months, but their developers have been unclear on what has caused the delay.

It's not impossible, of course, that Google misunderstood, or is itself misleading the FCC, though it's unclear why that would be. Especially since at the point when Google initially said Google Voice was rejected by Apple, Google CEO Eric Schmidt was still sitting on Apple's board of directors. (He has since resigned.) But this is also not the first time there's been the perception that Apple has been less than forthcoming on important matters.

Who could forget the uproar over Jobs' physical appearance last summer and his top spokesperson's response that he was "suffering from a common bug"? It came out later that he was having serious medical problems that resulted in a liver transplant earlier this year.

In March, when rumors swirled that some sales employees got laid off, Apple representatives denied the reports. The people who lost their jobs later came forward to confirm the reports.

And just last week, observers of the company wondered if Jobs purposely misled The New York Times when he told them they did not put a camera in the iPod Touch because it didn't make sense for customers--speculation that heightened after a tear-down revealed space for a camera sensor in the updated design.

Apple has a lot of sway in several industries and makes products that people like. But customer confidence in your ability to be forthcoming is important, especially when it comes to making a successful sales pitch for, say, an iPod Touch sans camera, when there could be a new model with a camera coming soon that's just been delayed because of manufacturing problems.

But there's also the reality that a lot of customers just flat out don't care. Apple has a particularly loyal fan base, and to date the company's bottom line hasn't shown distaste for deception or misleading information.