Although iPhone and Android users download and spend time using about the same number of applications, iPhone users are more apt to buy one, according to a report released Thursday by AdMob.
Among mobile-device consumers surveyed by AdMob for its "January 2010 Metrics Report," 50 percent of all iPhone users and 35 percent of iPod Touch owners purchase at least one app a month. Those numbers compare with 24 percent of Palm's WebOS owners and 21 percent of Android users who buy at least one app each month. Results did not include Research In Motion's BlackBerry.
iPod Touch owners seem to be the heaviest downloaders in general, grabbing an average of 12 apps per month, versus iPhone and Android users who download 9 apps a month. WebOS users overall download only around 6 apps per month, which may be due in large part to the scarcity of available apps.
Touch owners are also the heaviest users, spending an average of 100 minutes each month using their apps, compared with WebOS users at 87 minutes, Android users at 80 minutes, and iPhone users at 79 minutes.… Read more