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Apple

Wither Mac Mini?

After relegating it to the hinterlands of its Mac lineup for years, Apple might be finally ready to put the Mac Mini to sleep.

That's what Gizmodo thinks, having talked to two European retailers who say they can no longer order the $599 box from Apple. It's possible Apple could be getting ready to simply update the internal hardware in the Mac Mini, which has languished for quite a while with outdated chips, but Gizmodo reports that the retailers have been told that this is the end of the line.

The Mac Mini was an experiment in affordability and minimalismRead more

Apple's report card less important than crystal ball

Apple's fourth quarter should have survived the economic chaos currently rounding the globe, but what Wall Street will care about Tuesday afternoon is its outlook on the future.

Despite a few more product glitches than usual, it's been business as usual at Apple during the past three months: strong Mac growth and steady iPod sales, with the added bonus of soaring iPhone sales this time around. But the company finds itself in a much different economic environment than last time Apple held an earnings conference call in July.

Will consumers who just watched the value of their retirement … Read more

New Apple ads tweak Microsoft marketers

Apple has fired back in the latest round of the Mac versus PC ad wars with two commercials tweaking Microsoft's marketing strategies.

One nice thing about having a sick girlfriend is a guilt-free weekend in front of a dozen or so college and pro football games. Apple released two new Mac vs. PC ads for that sedentary audience to ponder in between kickoffs this weekend, though both ads seemed to be tailored more for the tech industry than NFL fans.

Both commercials poke fun at Microsoft's recent massive ad campaign to "redefine" itself in the face … Read more

New MacBook Air's newness lies within

The latest MacBook Air masks a lot of new electronics under an old skin.

To me, the new MacBook Air (MBA) is truly a second-generation product despite its unchanged appearance. But before I explain why, let me clarify where I am coming from.

I have been using an MBA for the last eight months. Why the over-priced Air? I am a minimalist when it comes to computers (though not necessarily when it comes to spending money on computers). The more spartan the laptop is, the better. In a well-executed design this translates to more portability, which, for me, takes priority … Read more

Report: New Apple iMacs due in next couple weeks

Never a dull moment, or even a lull, when it comes to Apple upgrade news. On the heels of last week's announcements about the company's new MacBook lineup, there's now buzz about new iMacs that could be out in time for the holidays.

Apple Insider kicked off the latest round of speculation with a report Friday that Apple is expected to refresh its 20- and 24-inch iMacs "in the coming weeks," entering the shopping season with "one of its strongest product portfolios ever."

As for details, there aren't many. Apple Insider and othersRead more

Apple moving Finder to Cocoa

Apple has finally rewritten one of the most important applications in Mac OS X in its preferred programming environment, according to a report.

AppleInsider reports that Finder, the ubiquitous file management application in Mac OS X, has been rewritten using Apple's Cocoa development environment in advance of the release of Mac OS X 10.6, otherwise known as Snow Leopard. Finder remained a stubborn holdout tied to the Carbon programming environment as Apple encouraged internal and external developers to switch to Cocoa over the last several years.

Apple hasn't released a ton of formal information about Snow Leopard, … Read more

Apple, Psystar agree to dispute resolution process

Apple and Psystar have agreed to pursue a mediated settlement to their legal dispute over Psystar's Open Computers.

The Mac Observer turned up a court filing from earlier this month in the Apple-Psystar case noting that the two parties have agreed to participate in the Alternative Dispute Resolution process. As you may recall, Apple sued Psystar earlier this year for copyright infringement after Psystar began selling low-cost Open Computers with Mac OS X preinstalled. Psystar then countersued Apple on antitrust grounds.

ADR, as it is known, is a way to bypass the costly legal process as well as keep … Read more

Apple sells 200 million TV shows, but is that a big deal?

Apple said Thursday that it has sold 200 million TV episodes on iTunes. This might sound like a lot, but the money that TV networks see from the deal may still be relatively small.

The company also announced that the download store would offer high-definition TV shows from all four of the major broadcast networks--CBS, Fox, ABC, and NBC--and that it had sold 1 million HDTV episodes since last month.

To put the 200 million number into context, Peter Kafka at Silicon Alley Insider figured it this way: Apple sold the 200 million episodes over three years. If each show … Read more

Apple executive parade not prelude to change

Could Apple be getting closer to a leadership transition?

That's what Sam Diaz at our sister site ZDNet thinks. In this video, he argues that Apple's decision to have CEO Steve Jobs share the spotlight at Tuesday's notebook event with other executives such as COO Tim Cook and Jony Ive, senior vice president of design, means that the company is trying to showcase those executives ahead of an eventual departure by Jobs, whose health has been the subject of much bottom-feeding speculation this year.

I wasn't at the event, having flown back East to attend the … Read more

Three things Apple won't do

Nothing is much of a secret about Apple events these days.

Turns out, a high percentage of the rumors and leaked images of the notebooks announced Tuesday were right on target: The price drop, the aluminum casing across the entire product line, the new unibody construction process, the black bezeled displays were all mentioned on Apple rumor sites and gadget blogs before CEO Steve Jobs took the stage Tuesday.

But, as would be expected, several of the most widely circulated pieces of speculation proved false. In brief comments after his keynote speech, Jobs did something he doesn't usually do, … Read more

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