Verizon Wireless has released an iPhone ad that ditches actual views of Apple's smartphone in favor of people and clocks.
The 30-second ad features several quick cuts to different ticking clocks and people staring at them, anxiously awaiting something. Along the way, no mention of Apple or the iPhone is made. The ad then turns to a voiceover, thanking Verizon customers for standing by the carrier through the long wait for Apple's smartphone.
"To our millions of customers who never stopped believing this day would come," the ad's voiceover says, "thank you."
It's almost considered certain among fanboys that Apple's next iPad--which so far we're imaginatively calling the iPad 2--will come out in the next couple of months. It might be as early as April, as it was April of last year that saw the launch of the original iPad, which now has 87 percent of tablet market share.
Because the supposed unveiling is so close--some say within the next few weeks--the gossip mongers are in overdrive trying to find out what it will and won't have. And the latest rumor, which we spotted on Mac Rumors, … Read more
Tamper-resistant screws are popping up in another Apple product, the iPhone 4, and some users say they're feeling screwed by the change.
Among the most outraged, it seems, is iFixit CEO Kyle Wiens, who sent out an e-mail today blasting the tech giant for its change to a proprietary, tamper-resistant screw called a pentalobe on later shipments of the iPhone 4. Wiens believes Apple stopped using standard Phillips and Torx screws on the iPhone 4 and other products to "keep you out of your own hardware."
Apple has not yet responded to CNET's request for comment.
But while some are annoyed by the change, not everyone thinks it's a bad idea. "As a service tech, you would be surprised to see how many people open up their machines to try and fix them before bringing them in for warranty service. And in doing so [they] cause more damage than the original problem was," wrote a commenter on iPodnn.
Some consumers feel strongly that users should have the ability to open up their devices to remove and replace batteries, memory, and drives.
Then again, notes another commenter to iPodnn, "Apple is selling an 'appliance experience.' If you don't like that, don't buy these products. When's the last time you tried to open up your cell phone, clock radio, or car stereo? Or your TV? These aren't user-serviceable devices and neither are iPhones, iPods, or iPads. Factor that into your buying decision." … Read more
Despite the surge in Android phones, iPhone owners are still by far the ones most loyal to their devices, according to a study out this week by mobile analytics provider Zokem.
Based on results from Zokem's U.S. Mobile Life panel in 2010, the iPhone took home a loyalty score of 73, far surpassing the score of 40 given to its closest competitor Android.
Gauging the loyalty that smartphone owners have for their current devices, the score looks at whether people will stick with the same brand for their next purchase as well as other factors. Even among non-iPhone … Read more
The legal battle between Nokia and Apple shows no signs of letting up anytime soon.
Apple on Tuesday sued Nokia in the U.K. claiming that one of the company's patents is invalid, according to Bloomberg. The patent in question describes a scrolling technology on touch-screen handsets and is one of the patents Nokia previously sued Apple for violating.
Nokia responded to the suit saying it is confident its patents are valid and it "will take whatever actions are needed to protect our rights."
Apple representatives were not immediately available for comment.
Apple has been accused by a coalition of 36 Chinese environmental groups of ignoring hazardous and unhealthy conditions at the factories in China where its components are assembled.
Released yesterday by the Institute of Environmental and Public Affairs (IPE), the report "The Other Side of Apple" ranked the iPhone maker dead last among 29 other tech companies for their responsiveness to health and environmental concerns in China.
Specifically, the report claims that Apple ignored concerns at Wintek, a factory that makes touch screens for the iPhone and iPad as well as components for other companies. Wintek came under … Read more
Low-power versions of Intel's latest and greatest "Sandy Bridge" processors are populating the chipmaker's database, giving a pretty clear view of the chips small MacBooks will use in the future.
Small, in this case, could be anything from a future 13-inch MacBook Pro (currently 4.5 pounds, 0.95 inches thick) to an updated MacBook Air (currently no more than 2.9 pounds and 0.11 to 0.68 inches thick)--the latter expected in the summer timeframe.
The "launch date" for the low-power chips highlighted in the graphic below is listed in Intel'… Read more
Apple has unveiled its list of the all-time top iPhone and iPad apps as it inches closer to the 10 billionth download in its App Store.
According to the company, Doodle Jump is the most popular paid iPhone app of all time. The game is followed up by Tap Tap Revenge 3 and Pocket God. Surprisingly, Angry Birds, which has 50 million active users across several different platforms, took the fourth spot. Tap Tap Revenge 2.6 captured the fifth spot in Apple's list.
Out of the top 10 paid iPhone apps of all time, 9 are games.
A number of sites have reported finding higher resolution graphics in recent builds of Apple's iOS, available on the company's site for developers. The graphics would seem to indicate that Apple is doubling its current iPad display resolution of 1,024x768 pixels to 2,048x1,536 pixels.