Tim Cook likes to talk in religous tones about Apple's higher calling. Speaking at the Goldman Sachs Technology conference last month, Apple's CEO laid out his credo, noting that the only thing the company will never do is produce "a crappy product."
"That's the only religion that we have," Cook said. "We must do something bold, something ambitious, something great for the customers, and we sweat all of the details."
In the meantime, customers and investors are waiting for Apple to do something bold and ambitious again, and Cook is calling … Read more