THE SPRING OF 2003. Apple was still in the early stages of what became one of the biggest comebacks in the history of business. Steve Jobs, who had returned to the company six years earlier, had already taken bold steps: He had killed off product lines, won Apple great attention with its colorful iMacs, and begun to open retail stores that -- given the lousy, post-tech bubble economy -- seemed like a crazy idea.
Yet sales of personal computers -- and the Mac was Apple's mainstay product -- weren't budging. It was a Windows world, and it sure … Read more