Apple

Those of us who can never find our cars in a crowded parking garage may one day get a helping hand from Apple.

Published Thursday by the U.S. Trade and Patent Office, an Apple patent application called "Method for locating a vehicle" describes a technology in which your mobile device can talk to your car through a Bluetooth connection to confirm that it's parked somewhere nearby. The parking garage itself would also have its own wireless system to pinpoint the exact location of your car.

A map would then display on your phone to lead you … Read more

Apple's plans to increase the number of retail stores it operates around the world are in full swing in Germany.

The company posted to its German site today that its first store in Berlin will officially open its doors on May 3. Oddly, Apple will open the store at 5 p.m. local time, rather than in the morning, as it has in previous store openings.

The Berlin Apple Store will be open from 10 a.m. local time to 8 p.m. local time Monday through Saturday. It'll be closed on Sunday.

(Via 9to5 Mac)

Students who impress Apple by creating their own app have a chance at attending this year's Worldwide Developers Conference for free.

Apple's WWDC 2013 scholarship will reward 150 winners with one free ticket apiece to join the conference, which runs from June 10 to June 14 in San Francisco. To qualify, you must be a full-time or part-time student, 13 years or older, and a current member of Apple's iOS Developer Program, iOS Developer University Program, iOS Developer Enterprise Program, or Mac Developer Program.

Assuming you meet those qualifications, what's your homework assignment to score a … Read more

As Apple waits for the city of Cupertino, Calif., to give the final thumbs-up for the design of its new spaceshiplike headquarters, the company has been tinkering with the details.

Cupertino published the software giant's project update for the headquarters on the city Web site on Wednesday. Included in the documents are the project description, site and landscaping plans, floor plans, renderings, and a bicycle plan.

While a ton of information was submitted, it appears that the basic essentials haven't changed too much. The building still looks like a circular spaceship; in fact, many of the renderings in … Read more

An Apple 13-inch MacBook Pro is the "best-performing" Windows laptop? Yes, says a PC services company that has done "frustration analytics" on some of the best-selling PCs.

The MacBook Pro won out over established PC makers like Dell, Acer, and Lenovo, according to Soluto, which was quick to explain its finding.

A main factor in this machine's metrics is the fact that every Windows installation on it is clean. With PC manufacturers loading so much crapware on new laptops, this is a bit of an unfair competition. But, on the other hand, PC makers should … Read more

Tim Cook likes to talk in religous tones about Apple's higher calling. Speaking at the Goldman Sachs Technology conference last month, Apple's CEO laid out his credo, noting that the only thing the company will never do is produce "a crappy product."

"That's the only religion that we have," Cook said. "We must do something bold, something ambitious, something great for the customers, and we sweat all of the details."

In the meantime, customers and investors are waiting for Apple to do something bold and ambitious again, and Cook is calling … Read more

Apple CEO Tim Cook is selling his time, and it's worth $50,000.

Cook is auctioning off a coffee meeting with himself at Apple's headquarters in Cupertino, Calif., to raise money for the Robert F. Kennedy Center for Justice and Human Rights. Nine bids have already been submitted on charity auction site Charitybuzz, with the current highest at $10,500.

Charitybuzz is calling the item a "power meeting" that lets a lucky winner "nab one-on-one access to one of the most powerful figures in tech and business." The meeting can run between 30 minutes … Read more

Apple on Wednesday started celebrating the 10-year anniversary of its iTunes store.

When users head to the iTunes Store, they'll find a new feature called "A Decade of iTunes." The reason? Simple: on April 28, Apple will celebrate the 10th anniversary of the iTunes store.

The feature allows users to browse a timeline of stories and the events that got iTunes to its place today. Things kick off with 2003 and the events that marked that year for iTunes. Users can then move their way through subsequent years and get glimpses of the way the store looked … Read more

Apple's shares were hovering around the $400 mark again today, and not in a good way.

By the end of trading on Wednesday, the shares had largely pulled themselves out of their funk, closing at $405.46, just a hair below the previous day's close.

But things were a bit gloomier in the first few hours of trading Wednesday, when shares in the high-profile technology company were generally down 1 percent or more to just around $401, with a handful of dips into the $399 range or below. Shares had closed Tuesday, just ahead of Apple's earnings … Read more