Apple could be getting ready to cut prices on iMacs and MacBooks, according to a report.
AppleInsider is reporting that Apple plans to introduce less-expensive versions of its two most popular Macs at some point over the next several months. It's not clear how much of a cut Apple has in mind, or whether it plans to offer more value at current prices, but Apple has apparently decided that it wants to hedge its bets against a proliferation of cheap Netbooks over the last year or so, according to the report.
Mac pricing has certainly been a big topic over the last several months, as Microsoft has aggressively pushed the notion of the Mac as an expensive bauble unfit for recessionary spending. Apple responded to those ads with its standard message that Macs are more capable than PCs, therefore PCs aren't quite the bargain they appear to be.
This move, if it comes to pass, would therefore represent a change in Apple's strategy of positioning the Mac as a premium experience. Apple did cut the price of the MacBook last year, keeping an older system around for $999 while introducing the new unibody MacBooks in October. The company also lowered the cost of acquiring certain features previously reserved for the high end of its notebook line, which to some extent has a similar effect to a price cut.
Times have changed since then.… Read more