Q&A with Charter VP: Your Web activity, logged and loaded
Charter Communications is planning to monitor its customers' Web surfing and then, anonymously, display relevant advertisements.
What the third-largest U.S. cable operator, headquartered in St. Louis, Mo., probably wasn't planning on was a privacy-fueled Internet backlash that began a few days ago after it began notifying customers of its intentions. For its part, Charter describes its behavioral profiling plans this way: "innovative new technology in the field of online advertising enables Charter to provide you with an enhanced online experience that is more customized to your interests and activities."
The disclosure led to a flurry of … Read more