The Social

eBay on Sunday confirmed that a "technical issue" had caused search queries on the auction site to be messed up over the weekend, resulting in limited or no search results. The company says that it's being cautious, though, and is holding back on some advanced search features until the issue is fully solved.

"We are happy to report that critical search functionality was restored overnight on Saturday and we are seeing normal activity levels today," a post on the company's eBay Ink blog read Sunday. "As part of our effort to restore critical search functionality as quickly as possible for sellers and for buyers, we have kept some secondary search features temporarily offline. This includes refining search by certain item specifics, such as color or clothing size, and having Store Inventory Format results included in the main search results."

In a statement, eBay also said the technical issue was caused by "a surge in live listings as sellers ramp up for the holiday season. eBay currently has more than 200 million live listings, 33 percent more than at this time a year ago."

Some eBay members still weren't satisfied with the explanation. "I had a one day auction ending today, (and) no one was obviously able to bid on it because they couldn't search for it," one commenter said on the eBay Ink blog. "Will I get a credit for this?"

"eBay should credit all sellers with active listings during this time," another said. "These issues have cost sellers many bids and sales. Once again eBay is screwing sellers."

Much like Twitter's today, outages at eBay were rather prominent in the company's early days. They're not too frequent anymore. But this one came at a time when there are some sentiments of malaise among eBay sellers, some of whom use the auction site to make a living, and when it also faces increased competition in the e-commerce sector.

An analyst release from JP Morgan Chase said that it did not anticipate the outage would have an effect on eBay's fourth-quarter earnings. But, it contained a warning: "Although we recognize it is virtually impossible for a site of this complexity to not encounter occasional issues," the report from analyst Imran Khan read, "we continue to believe that eBay needs to make greater investments in the robustness and functionality of its site in order to remain competitive within the e-commerce space."

The Winklevoss twins will probably be scary, too. This is a 'Jurassic Park' promo shot of actor Joseph Mazzello, who was recently cast as Facebook co-founder Dustin Moskovitz. NB: He's nearly two decades older now.

(Credit: Amblin Entertainment/filmdope.com)

This isn't particularly Earth-shattering news, but it's sort of hilarious.

Dustin Moskovitz, one of Facebook's co-founders and its head of engineering until he left last year, will be played by the little boy from "Jurassic Park" in the tell-all flick "The Social Network."

According to details in the Internet Movie Database, the role of Moskovitz has been filled by Joseph Mazzello, the actor best known for playing Timmy, the skinny 8-year-old who fell out of trees, nearly got electrocuted, and narrowly escaped getting eaten by all kinds of meany dinosaurs in the 1993 blockbuster. In other words, he already has experience as a member of the supporting cast of over-the-top movies about high-tech innovations.

Mazzello is now 26, which should make you feel very old.

Moskovitz was instrumental in Facebook's origins, but in "The Social Network" (helmed by "Fight Club" director David Fincher with a screenplay by Aaron Sorkin) he has a relatively minor role. The film is not supported or authorized by Facebook or Mark Zuckerberg, its CEO and co-founder. And the book that the movie is based on--Ben Mezrich's "The Accidental Billionaires"--relies on sourcing, much of it anonymous, from other figures early in Facebook's history. We can confirm that Moskovitz, who has been loyal to the company even after leaving, was not one of them. Putting too much of him in there could lead to legal problems.

The young cast of the movie has proven to be an amusing blend, with "Adventureland" star Jesse Eisenberg starring as Mark Zuckerberg (likely a very good fit), pop star Justin Timberlake playing Silicon Valley entrepreneur Sean Parker (really?), and "Gossip Girl" actor Armie Hammer playing both Cameron and Tyler Winklevoss, the identical twins who claimed Zuckerberg's founding of Facebook amounted to a theft of their own idea.

Some looks at the new AOL branding.

(Credit: AOL)

It's the media equivalent of moving out of your parents' house, heading to the nearest tattoo and piercing parlor, and yelling FREEEEEEDOM!: AOL has unveiled the "new brand identity" for its post-Time Warner era, slated to begin December 10 when it begins trading on the New York Stock Exchange as a separate company. And there's nary a blue triangle in sight. Instead, there's a plain new text logo presented with various backdrops, from cartoon scribbles to a rock-star hand symbol to a totally adorable goldfish.

The company is currently offering just a preview, and says in a release that a full unveil will come on the spin-off date. Yay, secrets! I love secrets! But we, of course, have many hints: like the fact that CEO Tim Armstrong, who joined the company in March after a long stint as a high-profile Google sales executive, keeps talking up AOL's future as a powerhouse in digital content and publishing. The company's array of niche blogs, which were hatched when AOL purchased Weblogs way back in 2005, are now its centerpiece.

So the new mood? "It's one consistent logo with countless ways to reveal," the release explained. Ooh, sexy!

The release also included a soundbite from Karl Heiselman, CEO of Wolff Olins, which AOL enlisted to help with the transformation: "AOL is a 21st century media company, with an ambitious vision for the future and new focus on creativity and expression, this required the new brand identity to be open and generous, to invite conversation and collaboration, and to feel credible, but also aspirational."

Of course, it's not all sunny: The company is on the verge of significant layoffs, as well as the possible chucking of non-"content" properties like ICQ and MapQuest, as the spinoff date grows closer.

Whatever. Isn't that goldfish cute?

An example of Brizzly's new tweet translation.

(Credit: Brizzly)

Web-based Twitter client Brizzly made a dual announcement Friday: first, it's opened up into a full public beta mode (previously, an invite code was required); and second, it can now translate tweets into your default language on the site.

To translate a tweet in Brizzly--which already expands links, videos, and photos posted to Twitter, creating a more visual experience--you can click on a question mark for an instant translation. This is interesting, as Twitter has made its first moves recently in launching translated versions of the service (starting with Spanish), meaning that there will potentially be many more non-English tweets flowing through the system. It uses Google Translate, so needless to say, it's not totally perfect.

Brizzly added Facebook Connect support last month.

Offerpal Media, one of the companies at the center of a bitter dispute over misleading advertisements on social networks, on Thursday launched a revised policy designed to "forbid any offers that are misleading, deceptive or otherwise objectionable."

Companies like Offerpal are enlisted by many of the big gaming companies built on social networks like Facebook; they help those companies make money by letting game players earn points and virtual goods by completing offers and surveys rather than paying real money.

They make a lot of money doing so. So do the game companies, like Zynga and Playfish (recently acquired by Electronic Arts), which in turn advertise heavily on the likes of Facebook to recruit new players.

But then the negative press started to emerge: many of these "free" offers and surveys actually had hidden costs attached to them that weren't adequately disclosed. Some companies like Zynga started backtracking and going so far as to ban offers altogether. Facebook and MySpace, the two biggest social-network platforms, made very public revisions to their policies. But the controversy continued, and both Facebook and Zynga were named as defendants in a federal class-action lawsuit.

Offerpal, which replaced its CEO amid the controversy, has now come out and said that while it's setting a basic standard for advertisement quality, game makers and publishers enlisting Offerpal's services can opt to be even more stringent. "Offerpal will rate all offers by quality and allow its partners to select a quality level of compliance ranging from 'Level 1' for minimal restrictions to 'Level 5' for highly conservative restrictions," a release explained.

Will the new restrictions keep angry bloggers and consumers--not to mention lawmakers--at bay? More importantly, are they going to amount to anything more than smoke and mirrors? We'll see.

Sold!

Auction site eBay has, as long anticipated, sold off the Skype telephony service to a group of investors that includes Marc Andreessen's new Andreessen Horowitz group, Silver Lake, and the Skype co-founders' Joltid Ltd. The investor group now holds about 70 percent of the company; eBay retains the rest in a minority stake. Joltid was brought into the investor group as part of the settlement of a copyright suit that the Skype co-founders, Janus Friis and Niklas Zennstrom, filed against eBay over Skype's technology. At one point, that dispute was looking so ugly that eBay was reportedly considering rebuilding Skype's technology altogether.

The sale amounted to approximately $1.9 billion in cash and a note from the buyer in the principal amount of $125 million, for a total of $2.025 billion.

eBay's plans to get rid of Skype, a purchase that had never fit quite well into its auction business, had been well-publicized. Last spring, the company formally announced that it planned to spin off Skype as a publicly traded company in the first half of 2010.

The final $2.75 billion valuation is only slightly higher than the $2.6 billion that eBay originally acquired Skype for in 2005.

The simple concept of having virtual-good payments in games sent directly to your cell phone bill has gotten a lot of buzz--and stirred up a lot of rivalry. One of the start-ups looking to pull this off, Boku, announced Monday that it has signed on a dozen new gaming partners, both a few based on the Facebook platform and some others that are either Web-based or desktop downloads.

The partner companies are Waves, Cie Studios, Cyberstep, GameDuell, IGG, King.com, NHN USA, Ntreev, Outspark, PerfectWorld, Snap Interactive, and Zoosk. Most of them aren't household names: they're game manufacturers, not the games themselves, and some of them are most prominent outside the U.S.

There are a handful of companies trying to grab market share in this space, but the two who have been most vocal about making inroads have been Boku and rival Zong, which last month announced that it would allow members to sync credit cards with their phone numbers, allowing for larger payments and putting the company closer to direct competition with the likes of PayPal.

Boku says it's sticking to the mobile-number-only strategy, choosing instead to ink more deals and emphasize its global reach: with the current round of partnerships, the company says it will have 200 million registered users added to its ranks (no word on how active they all are, or how much redundancy there is across games).

Additionally, Boku has made some infrastructure upgrades that it says will improve the user experience, including the ability to detect whether a phone number that has been entered is landline or mobile--and if mobile, what carrier it's coming from.

Location awareness is hot, from gamelike social services such as Foursquare and Gowalla to platforms such as Google Latitude. Now one start-up is hoping to make it as easy for any company to integrate into a Web or mobile service as it is for retailers to use PayPal. Meet SimpleGeo, which on Thursday is launching into a private beta.

Boulder, Colo.-based SimpleGeo, co-founded by former Digg engineer Joe Stump and Socialthing founder Matt Galligan (who sold the would-be FriendFeed competitor to AOL), started out as a company called Crash Corp. earlier this year. The goal was to make augmented-reality applications for mobile devices like the iPhone, but the founders said that building the location-aware infrastructure for their first game took a whopping three months.

So they changed their company name and angle: SimpleGeo's purpose is to build that infrastructure for other companies to eliminate the development hell, hoping to do for "geo" apps what PayPal did for sites requiring payment systems or Facebook did for sites requiring logins and social-networking features. The complete offering, which can also build in augmented-reality features, encompasses storage, analytics, and a software development kit (SDK).

Three versions are available: free, $399 per month, and $2,499 per month. A public version is slated to launch in the spring.

Nobody's really doing this yet, though apparently a few other start-ups are toying with similar business plans, and SimpleGeo is still new enough that it has not yet closed a round of venture funding. Because it's in private beta, we also haven't yet seen just how powerful it is (though Galligan has posted some test video to Flickr) so it's not yet possible to answer the big, glaring question: what if Google makes a big, developer-focused Latitude push that could snuff out smaller competition?

In the wake of acquiring smaller digital music services iLike--and now, it looks like, Imeem--MySpace continues to attempt to align itself as the foremost player in the digital music industry. On Wednesday, the News Corp. division rolled out a music charts page to track the most popular music getting listened to on the social site.

It's fairly self-explanatory. There's a prominent "movers" section featuring artists that have seen an uptick in activity recently, and music can be filtered by genre, country, and label category (indie, unsigned, or major). Then there are links to "friend" an artist, buy songs, and watch music videos on MySpace's recently launched music video portal.

(Credit: MySpace)

The design, regrettably, isn't very user-friendly and requires quite a bit of scrolling. And in a world of finely tuned "music discovery" and personalized recommendations, charts can seem a little bit static. A blog post from MySpace Music head Courtney Holt assures that it's "just the beginning of a product and platform evolution that reinforces the key messaging, vision and direction of the new MySpace Music."

MySpace launched its music service last year as a joint venture with major and independent record labels, and has received a mixed response as the industry continues to grapple with the fact that no non-iTunes digital music service has proven to be a huge moneymaker yet.