When Facebook launched its latest redesign, it became evident that the company was putting a lot of emphasis on real-time information--inspired, undoubtedly, by the runaway success of Twitter. Now the company's rolled out two small but crucial new features that put instant updates even more front and center.
First, Facebook is aiming to use the "publisher" tool--formerly known as the status update box--as members' gateway to the Web at large. Starting Wednesday and rolling out gradually, according to a post on the company blog, a beta version of the new content-sharing box will allow members to select exactly how public or private to make each piece of content that they share. The post by Facebook engineer Ola Okelola explained that something shared on a profile can be visible by friends, friends of friends, friends and networks (school, region, or company), user-created custom friends groups--or everyone on the Web.
Facebook's probably hoping that this will spur people to share more content: if members know that sharing a video, a photo, or even a status message won't by default go out to everyone who can see their profile, they might be more likely to share things along the lines of party photos and videos of their kids.
But, wait. There's more.
In addition, a post on the Facebook developer blog Wednesday explained that developers can now take advantage of live-streaming status update boxes much like the one that CNN used during President Obama's inauguration this January. "With the Live Stream Box on your website, users log in using Facebook Connect and share updates that appear both within the Live Stream Box and on their Facebook profiles and in their friends' home page Streams," the post by Tom Whitnah explained. "Each post includes a link back to the Live Stream Box on your site so users can discover the live event and immediately join based on their friends' recommendations."
It's intended so that people watching an event simultaneously can comment in sync on Facebook. And it's also supposed to be a no-brainer to create your own, meaning that Facebook is hoping a lot of developers and site owners will jump on this bandwagon.
"The Live Stream Box is easy to install and takes just a minute to set up," the post added. "To get the Live Stream Box on your website, get a Facebook API key, upload a small file to your website, and then embed a few lines of code into your Web page."
This is a move clearly aiming in the direction of Twitter, where real-time updates and discussions around events have become so commonplace that members regularly agree on a "hashtag" to flag related posts in advance of the event. (For the inauguration, for example, it was #inaug09.) The question is whether Twitter use has already become the standard for chronicling and commenting on events in real time--will enough people be willing to use Facebook widgets rather than apps built on Twitter?
Want to feel old? This album came out 15 years ago.
Hulu will live-stream a concert for the first time: Dave Matthews Band at New York's Beacon Theater on June 1.
The online video hub, which announced the event Thursday, will be the only place streaming the concert live, at least legally.
Pop culture brush-up: the Dave Matthews Band was really, really, really huge in the '90s, known for lengthy live jams, for a Phish-like cult following that skewed more preppy than hippie, and for "Ants Marching," which was inescapable if you ever got anywhere near a frat house between 1994 and 1997. People generally loved them or hated them back then, due in no small part to the fact that they were the soundtrack of choice for the jocks rather than the indie kids or nerds.
It's a good fit for Hulu's first live concert broadcast--the site's first live streaming event was a presidential debate last October. The Dave Matthews Band's original Gen-X and Gen-Y fan base is exactly the demographic of 20- and 30-somethings--though not necessarily tech-savvy ones--who would tune into a concert stream online. And conveniently, the date of the show is the day before the band's long-anticipated new album, "Big Whiskey and the GrooGrux King," hits stores online and offline.
Frontman Dave Matthews was, on an unrelated note, one of the first mainstream musicians to use Twitter actively.
Hulu, meanwhile, is riding the wave of mainstream success in the wake of an edgy TV ad campaign and the big news that Disney would be joining News Corp. and NBC Universal as a partner in the joint venture.
Sending a Qik video stream to Facebook via Windows Mobile
(Credit: Qik)In the live-streaming wars, mobile service Qik has a new weapon in its arsenal: integration with Facebook's video player.
Thanks to Facebook Connect, Qik members can now automatically upload their videos to Facebook, set their status messages to link to the video on Qik when they start live-streaming, and have the update show up in their news feeds. Windows Mobile smartphone users (non-touchscreen) can also selectively upload Qik videos to Facebook, an extra feature that the company hopes to roll out to other devices soon.
You can't use Qik to live-stream videos directly on Facebook, at least not yet. But regardless, it's the first mobile video app to allow automatic uploads to Facebook through the social network's application program interface, Qik representatives said.
Live streaming, much like location-based mobile networking, is one of those niches of social media that doesn't have a real frontrunner yet. There are a ton of players in the space, both Webcam- and mobile-focused, and getting a few extra steps ahead is often a matter of being the first to get on a popular platform.
Ashton Kutcher
(Credit: Andrew Mager/CBS Interactive)
What a pairing: Hollywood slacker-hottie icon Ashton Kutcher and Silicon Valley slacker-hottie icon Kevin Rose have teamed up to create 24 Hours at Sundance, a Web-based reality show set at the eponymous film festival in Park City, Utah, later this week.
Backed by mobile live-streaming start-up Qik, the competition-focused show will pit four "social media mavens" against one another for 24 straight hours as they complete a set of challenges surrounding the annual film festival and broadcast them via Qik software on Nokia handsets. Rose (best known for founding Digg) and Kutcher, the Dude, Where's My Car actor whose production company Katalyst Media has created a Web show called Blah Girls, will co-host.
The four "social media mavens" are VentureBeat editor Matt Marshall, gadget blogger Meghan Asha, Konsole Kingz founder CJ Peters, and video blog personality Irina Slutsky.
"I kind of feel like there's been a trend in entertainment in general that moves toward a more visceral, more live experience," Kutcher told CNET News. "We have an idea of what we want to happen, but who knows what's actually going to happen."
Kevin Rose
(Credit: Caroline McCarthy/CNET News)"I don't think I've ever heard of anything else that's been done like this before, especially with the real time nature," Rose added. "It's only a matter of time before people in Hollywood and just everyone in general wants to participate and have a way to live-stream and connect with people they care about." Well, maybe not everyone.
From what it sounds like, dot-com culture geeks may find this fairly amusing. Kutcher told CNET News that one of the challenges will involve tracking down and interviewing dot-com icon Jason Calacanis, who will be present at Sundance. The Weblogs Inc. and Mahalo founder relocated to the L.A. area several years ago and has started to get a foothold in the Hollywood scene.
"It's unbelievable, it's like him versus (Robert) DeNiro for roles," Kutcher joked of Calacanis, who played himself in last year's film August, which chronicled a failing fictional dot-com. "It's getting out of control."
News Corp.'s MySpace has the presidential debate stamp of approval.
The social network has been officially sanctioned by the Commission on Presidential Debates (CPD) to launch MyDebates.org, which will debut Wednesday. The site offers a downloadable app that will stream the presidential debates live, archive them for on-demand viewing (searchable and tagged, naturally), participate in polls, and track the candidates' stances on issues.
The first presidential debate is September 26, followed by a vice presidential debate on October 2. This marks the first time that the CPD has officially partnered with a Web property for debate coverage.
Since the early days of the '08 electoral process, MySpace has been launching high-profile activism initiatives through "MySpace Impact," a nonpartisan politics site. The social network has rolled out a register-to-vote contest geared toward indie bands, a citizen-journalism competition in conjunction with MSNBC, an NBC News-powered election site, and a series of polls. In addition, the site held a series of candidate "dialogues" in partnership with MTV.
MySpace, and social networks in general, were far more under-the-radar in the last presidential election cycle, so their potential impact on turnout, awareness, and election results remains unmeasured. But the site's stereotype as a teen hub shouldn't get in the way: MySpace says that four-fifths of its members are of voting age.
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