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The Social

Video: New York's magical 'Harry Potter' bash

Yeah, yeah, I know. Harry Potter this, Harry Potter that, OMG-does-Harry-die, OMG-OMG-it's-on-BitTorrent... We're so ready to move on to the next cultural obsession from across the pond. Regardless, here's some video from Friday night of some of the people who showed up at the official New York book launch event hosted by Scholastic, the publisher that handles Harry Potter in the States.

The wizardly confab was held in New York City's shopper-friendly SoHo neighborhood, on a stretch of Mercer St. between Prince St. and Spring St. Conveniently, not only is Mercer St. right around the corner more

Welcome to The Social!

Additionally, I'm a New Yorker. Our tech culture here is pretty different than the Bay Area, Boston, Tokyo, or anywhere else in the world, and I'm darned proud of it. So in addition to spilling my thoughts about social media, I'll be writing about the newsworthy goings-on of New York's digital scene. Stay tuned for fun photo galleries, interviews, videos, and other multimedia awesomeness from the center of the universe. New York is a social city (sometimes exhaustingly so), and this is The Social, so it fits right in.

But wait, there's more. If you'more

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