Each month, I get a fun little e-mail from Nielsen/NetRatings, the online division of the big-name metrics firm, with some tracking numbers for unique visitors at social media sites--namely, social networks, blogs, and video-sharing sites. They're pretty anecdotal as far as traffic metrics go, but it's still fun to see who's losing and who's gaining--you know, like sports. And each month, I eagerly open the e-mail (no, really) to see if there are any juicy surprises in store. This month's version, which includes numbers for August (percentage growth from August 2006 to August 2007, … Read more
We reported back in July that MySpace in the midst of a deal with the creators of the movie Blood Diamond to create a new Web-based program called Quarterlife. At the time, it wasn't confirmed, representatives from the parties involved declined to comment, and quarterlife.com was password-protected.
Now, it's official: a release from MySpace has confirmed that Quarterlife will debut on its MySpaceTV platform on November 11. A project of Marshall Herskovitz and Edward Zwick, who created the TV shows My So-Called Life and Thirtysomething in addition to Blood Diamond, the new Web show will follow the … Read more
Before leaving for the office Tuesday morning, I left a note for my housemates on top of our television. "Won't be home till late. I'm DVRing TMZ TV and the new Perez Hilton show. Please do not delete the recordings. This is for work, not a joke."
I'm not one for celebrity gossip. I try to stay on top of what's being talked about, but I don't keep up with Britney's latest epidermal exposures or whether Jessica Alba is single, and the only time I watch the E network is when it'… Read more
Plenty of coverage has been devoted to national politicians' widespread adoption of MySpace and Facebook as campaign tools--it's a popular strategic move to ride the wave of viral buzz and simultaneously cater to the elusive youth vote. Democratic candidate John Edwards was even a Twitter early adopter.
Business-oriented social-networking site LinkedIn, meanwhile, has stayed out of the political fray. And indeed, LinkedIn hasn't started any formal campaign tie-ins the way MySpace has. But that hasn't stopped presidential hopeful Barack Obama from creating a profile on the site; if you want to "add him as a connection,&… Read more
Many a Gotham geek was jealous of the NewTeeVee Pier Screenings, those outdoor short-film festivals hosted by the Om Malik-helmed new media blog--they were, at the time, restricted to the San Francisco Bay Area. But now NewTeeVee's coming east for a night of user-submitted short films on September 24, held at the XChange event space in Manhattan's Chelsea neighborhood.
The theme is "love stories," and NewTeeVee's Liz Gannes emphasized that while pornography is not allowed, the films submitted may encompass anything from lost lovers to favorite foods. There will, in addition, be popcorn and beer … Read more
Another day, another clump of Facebook financial dirt.
Kara Swisher at All Things Digital wrote early Tuesday that "according to sources," Facebook is considering the possibility of a massive new investment round. If this turns out to be true, it could lift the company's much-talked-about valuation even further into the stratosphere. Facebook's last investment round, a $25 million bounty in 2006, pushed its pre-money valuation to about $525 million. This rumored new round, which Swisher claims is "well beyond" that scope, could solidify Facebook's position in the $6 billion to $10 billion club (… Read more
Just kidding; this isn't a weekly recap. It's a public service announcement to let you know that The Social is going to be taking a break--I'm going on vacation from Thursday, Aug. 30 through Monday, Sept. 10. Consequently, you won't be seeing a whole lot coming out of this blog in that span of time, unless Facebook decides to file for an IPO or something. Then maybe I'll come out of hiding.
According to the Associated Press, the Dallas Mavericks owner and HDNet founder will be on this fall's season of the reality show that pairs celebrities with professional dancers and then pits the couples against each other. This rumor had been floating for a while, but now--barring a sudden change of heart on Cuban's or the network's part--it looks like it's all but confirmed.
Cuban'… Read more
In a move that further shapes its image as an MTV-like pop-culture hub as well as a social network, News Corp.'s MySpace.com has announced that it will be sponsoring a concert tour this fall.
Appropriately called the MySpace Music Tour, the series of shows will kick off October 16 in Seattle and will host more than 30 performances before winding down in Las Vegas around Thanksgiving.
The tour will also … Read more
Embeddable widget powerhouse Slide gained buzz as a way to display photo slide shows on MySpace, but then saw meteoric growth as part of the Facebook Platform initiative. Now, the company has announced that 1 million of its Flash-based widgets are added to the network's servers every day for non-Facebook social media platforms. Slide's Facebook widgets, which rank No. 1, No. 2, and No. 6 on the list of most popular embeddable applications on the white-hot social network, are not Flash-based and consequently were not included in the tally.
Note that this refers to widgets created, not "… Read more