There's still well over a month to go before South by Southwest Interactive (SXSWi), the yearly convergence in Austin, Tex. of tech-industry minds, the start-ups who want to be noticed by them, and the marketers who want to reach them. But like Christmas decorations appearing in stores prior to Halloween, promotional campaigns centered on the party-heavy festival are already kicking off. Really.
With in the past year or two, an increasing number of those campaigns have featured brands that have absolutely nothing to do with digital media, but who see the SXSWi crowd--the sort that likes to boast it … Read more