Digital Noise: Music and Tech

Read all 'Steely Dan' posts in Digital Noise: Music and Tech
August 11, 2008 10:27 AM PDT

The secret to Imeem's rise: More music

by Matt Rosoff
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Imeem is starting to break away from the pack of countless music start-ups that have launched in the last two years. I hated the service when it first launched--confusing interface, unclear mission--but since then it's grown to become the third-largest social networking site on the Web with 27.7 million unique visitors--that's nearly double its traffic from last year. It's still well behind Facebook and MySpace, which are in a heated battle for top spot, but has been helped by MySpace's difficulty in launching MySpace Music, which is supposed to offer tracks from major label artists.

Thanks to this Imeem user, I now know how Steely Dan ended "King of the World" live.

Imeem already has revenue-sharing agreements with all four major labels, and while the company may be paying out more to the labels than it's earning from advertising (it won't discuss detailed financials, but admits it's losing money), this is the key to its success. It's not the social networking, it's not the ADD-inspired interface, it's not the wide range of opportunities for personal expression. It's simply that you can find almost any song on Imeem. Try it yourself--a free-for-all of individual contributors, combined with immunity from lawsuits and a search engine that actually works, makes this my go-to site any time I want to hear or demonstrate a song right now.

Plus, unlike other music-finding sites like Songerize (based on Seeqpod), Imeem sometimes surprises you with multiple versions of the same song. Take for example Steely Dan's "King of the World," the capper to their 1973 album Countdown to Ecstasy. The jam at the ending is the best part, but, in a moment of masochism against the listening public, the engineer fades the song out just as the guitar solo's really kicking. So I always wondered--how would they end the song live? (They didn't play it on their 1994 reunion tour.) Now, thanks to Imeem, I know.

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About Digital Noise: Music and Tech

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.

He is a member of the CNET Blog Network and is not an employee of CNET.

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