Digital Noise: Music and Tech

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February 18, 2009 11:50 AM PST

Selling songs as iPhone apps

by Matt Rosoff
  • 4 comments

Eliot Van Buskirk over at Wired has an interesting post today about Seattle band Presidents of the United States of America.

It's like a radio station with all PUSA, all the time.

(Credit: Melodeo)

In addition to selling its songs on iTunes in the normal fashion, PUSA has just released a $2.99 application for the iPhone and iPod Touch that will let you stream songs from four albums (the ones whose rights are owned by the band), plus assorted other flotsam (live tracks, demos, whatever).

The application was built by Melodeo, whose vice president of business development is none other than PUSA's Dave Dederer.

The songs are streamed, not downloaded, which means that you need a live Internet connection to hear them. In other words, imagine Pandora or Slacker, but focused on one band and with no restrictions on song order or skipping.

The trick with this kind of compilation is clearing the rights--radio station compilations, for example, would probably be impossible because so many licensees would have to be contacted. But I think that this could be a very interesting way for bands to earn a little bit of money from music to which they have exclusive rights.

Imagine your favorite band releasing an application with demos and outtakes from its latest album, on the same day the album itself goes live to iTunes and other download sites. Imagine it releasing concert recordings the day after a concert takes place.

Record labels could also benefit--Melodeo is apparently already working on a compilation for a Seattle-area label. Perhaps this is the digital replacement for the old SubPop singles club?

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About Digital Noise: Music and Tech

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.

He is a member of the CNET Blog Network and is not an employee of CNET.

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