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June 26, 2009 6:52 AM PDT

The greening of tech packaging

by Don Reisinger
  • 20 comments
Windows 7

The new Windows 7 packaging.

(Credit: Microsoft)

Before Microsoft announced Windows 7 pricing, the company detailed earlier this week how it plans to package the operating system.

Microsoft claims that Windows 7 packaging "has a 37 percent weight reduction, and the econometrics score has improved by 50 percent over its predecessor." Instead of forcing customers to read instructions on how to open the box, Windows 7 packaging will open just like a DVD case.

"We've reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide," Microsoft wrote in a blog post. "The plastic case opens easily like a standard DVD case, and it will have a single easy-to-remove seal at the top--and that's it!"

According to the Environmental Protection Agency, packaging accounts for a third of consumer garbage. And as CNET pointed out on the Green Tech blog, "plastics comprise 12 percent of U.S. waste each year, but are rarely recycled, while some scientists fear that irresponsible dumping is making a plastic soup of the world's oceans."

Although software arguably should not require any packaging, instead relying purely on Internet downloads, and plastic packaging could (and should) probably be avoided altogether, Microsoft's reduction of packaging materials corresponds with a trend that I think is better for all of us.

... Read more

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About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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