Blu-ray players are becoming a hot item in the living room, but they have yet to attract much attention in the office, according to a new report from iSuppli.
The market research firm found that 3.6 percent of PCs shipped in 2009 will feature Blu-ray players. By 2013, the company expects 16.3 percent of PCs to sport a high-def drive. During that period, DVDs will still reign supreme.
"BDs won't be replacing DVDs as the primary optical drive in PC systems through at least the year 2013," Michael Yang, senior analyst for storage and mobile memory at iSuppli said in a statement. "They eventually will find success, but during the next five years, that success will be limited in the PC segment."
iSuppli believes that Blu-ray's lack of adoption in the PC market is centered on two main factors: a relatively small number of available movies and the cost of adding a Blu-ray drive to PCs. iSuppli said its findings suggest consumers will be more likely to add Blu-ray drives to their PCs once the cost of those drives decreases.
Although the results weren't ideal for the Blu-ray Disc Association, iSuppli said that they're not uncommon. According to the company, new media formats in PCs have enjoyed success only when the cost has decreased to a suitable level. That success also depends on whether or not consumers feel the technology's value proposition is high enough.
iSuppli cited the 3.5-inch floppy's 15-year lifespan as proof that consumers will use media as long as they perceive value. Currently, those same consumers believe there is more value derived from DVD drives.
... Read moreWith the release of Windows 7 in October, PC gamers will finally have another platform on which to play their favorite games. Those who didn't quite enjoy Windows Vista as a game platform or have stuck with Windows XP are probably looking forward to the opportunity to buy some new hardware, install Windows 7, and get the most out of their favorite games.
(Credit:
Microsoft)
But is Windows 7 a promising gaming platform? Now that its development is over, it's time to ask questions. What kind of gaming experience will it offer? Does it have features that will help it beat out Windows Vista or Windows XP in the game space?
Let's take a look:
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Microsoft's competition might be looking for a silent contender, but they won't find it in CEO Steve Ballmer. Rather than relying on the software giant's marketing professionals to dish dirt on competitors, Ballmer does it himself. And he does it quite often.
On Tuesday, Ballmer had some interesting things to say about Google and its upcoming Chrome operating system.
Steve Ballmer fielding a question from Fortune's Geoff Colvin.
(Credit: Screenshot by Ina Fried/CNET)Speaking in an onstage question-and-answer session following his speech at the Worldwide Partner Conference in New Orleans, Ballmer told those in attendance that he doesn't "know if Google can't make up their mind or what the problem is over there...The last time I checked, you don't need two client operating systems."
Ballmer couldn't quite stop himself there. He had a few more interesting things to say about Chrome OS.
"Who knows what this thing is?" Ballmer said. "To me, the Chrome OS thing is highly interesting--it won't happen for a year and a half, and they already announced an operating system (Android)."
With all those zingers flying around, it made me start remembering other instances in which Ballmer has taken a company or product to task. So I decided to search Google for all results matching "Ballmer disses." Amazingly, the search returned more than 125,000 results.
Microsoft's CEO likes to hit the competition with some pretty tough comments. Here's what he's had to say about some of his most prominent competitors over time.
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A report surfaced on Monday claiming that the new Acer Aspire One Netbook featuring Android will start shipping in August. The price of the Netbook is still unknown.
The computer reportedly will have the Google mobile operating system installed but will be configured as a dual-boot system, also shipping with Microsoft's Windows XP.
In June, just a few days after Acer announced that an Android-based Netbook would hit store shelves, the company told Digitimes that deploying a dual-OS strategy was in its best interest.
"(Acer Chairman) Wang pointed out that the dual-OS strategy is much safer for Acer, since consumer acceptance of the Android platform is unclear for the time being," DigiTimes reported. "Acer will be able to promote Android as a value-added feature, similar to Asustek Computer's Express Gate, to account for any price premium."
It's an interesting decision. To hedge its bets, Acer has decided that consumers wouldn't want an Android-only Netbook. So if you're looking to buy one of these computers, you'll have two operating systems from which to choose. Which OS would you pick?
... Read moreThrough July 11, Microsoft is offering steep discounts on Windows 7 upgrades for the Home and Pro versions of the software--but not Windows 7 Ultimate.
Windows 7 Professional: What you really need.
(Credit: Microsoft)According to a CNET report, users can "preorder Windows 7 Home Premium or Professional at roughly half the list price, but the Ultimate version is offered at the full $219 price."
Those who currently use Windows Vista Ultimate and were hoping to switch to Windows 7 Ultimate were understandably upset. After getting little more than a few extras with Vista Ultimate, like Microsoft's BitLocker Drive Encryption software, they were hoping they'd be treated better this time around when they opted for Windows 7 Ultimate.
No such luck.
But instead of railing against Microsoft for treating its Windows Vista Ultimate customers so poorly, perhaps we should turn our focus to Windows 7 Ultimate itself. It might be the follow-up to Windows Vista Ultimate. Microsoft might have thrown every feature into it. But if we take an objective look at what it really offers, I don't think Microsoft can justify its existence as a consumer operating system.
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Netbooks are helping boost the PC market as it continues to slide with the economy, but it's only a matter of time before something precipitates a market upturn.
Thanks to the announcement of the Archos 9 PC Tablet on Wednesday, there's even more evidence helping fuel speculation that touch screens can transform the Netbook experience from basic computing into multitouch bliss.
CNET News Poll
Touch screens are undoubtedly popular in the mobile market, but they have yet to break through in the computing space. Will they be as revolutionary for PCs as they have thus far been for smartphones?
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The new Windows 7 packaging.
(Credit: Microsoft)Before Microsoft announced Windows 7 pricing, the company detailed earlier this week how it plans to package the operating system.
Microsoft claims that Windows 7 packaging "has a 37 percent weight reduction, and the econometrics score has improved by 50 percent over its predecessor." Instead of forcing customers to read instructions on how to open the box, Windows 7 packaging will open just like a DVD case.
"We've reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide," Microsoft wrote in a blog post. "The plastic case opens easily like a standard DVD case, and it will have a single easy-to-remove seal at the top--and that's it!"
According to the Environmental Protection Agency, packaging accounts for a third of consumer garbage. And as CNET pointed out on the Green Tech blog, "plastics comprise 12 percent of U.S. waste each year, but are rarely recycled, while some scientists fear that irresponsible dumping is making a plastic soup of the world's oceans."
Although software arguably should not require any packaging, instead relying purely on Internet downloads, and plastic packaging could (and should) probably be avoided altogether, Microsoft's reduction of packaging materials corresponds with a trend that I think is better for all of us.
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Microsoft announced on Monday that it's planning to release Windows 7 for the 2009 holiday season. The operating system was originally slated for a January 2010 release.
Now that we finally have an idea when Microsoft will be releasing Windows 7, we can project its financial impact on the company. But we need to be careful. We don't know how the market will accept Windows 7. And we still aren't sure if the enterprise market will adopt it for existing machines.
Looking at past figures, we can develop an understanding of the impact Windows launches--and especially that of Windows Vista--have had on Microsoft's financial state and project that forward.
How important is Windows to Microsoft's financial performance? Will the Windows 7 launch play an important role in Microsoft's financial performance over the long term?
Let's take a look:
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(Credit:
Microsoft)
Microsoft announced 3,000 layoffs earlier this week. The layoffs inch Microsoft closer to its goal of cutting 5,000 employees from its payroll. The company claims the layoffs are a part of broader strategy that aims at making the software giant more focused on others areas of its operation.
Whatever the logic, there's one person at the company that, over the past nine years, has performed quite admirably: Microsoft CEO Steve Ballmer.
I'll be the first to admit that Ballmer can be eccentric. He's often criticized for his outspokenness and willingness to mix it up with tech royalty (I'm looking at you, Apple). He has a tendency to open his mouth when he shouldn't. And he has embarrassed himself on a few occasions.
But when we look at his performance as a CEO from a financial perspective, I don't think even the most ardent Microsoft hater can say that he has done a poor job. Don't get me wrong, I do believe that these layoffs are a mark on his record, but when taken as a whole, Ballmer has proven to be one of the tech industry's most competent CEOs.
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In a recent study from Forrester Research, analysts found that Dell and Hewlett-Packard provided customer experiences that were well below par, while Apple came out on top.
According to the study, which asked 4,500 U.S. consumers to rate the usefulness and enjoyability of products, Dell received a "poor" rating in overall customer experience. The company mustered a "very poor" when it came to the customer's enjoyment using Dell products. HP's experience was rated as "poor," while Apple led the way for computer manufacturers with an overall "good" experience.
Bruce Temkin, the study's author, wrote that while PC manufacturers have some work to do to enhance the consumer's experience, Windows also contributed to the low marks.
"I do think Microsoft's software has a bit to do with it," Temkin wrote. "Consumers don't distinguish problems with the operating system from problems with the PC manufacturer. Bottom line, the Windows ecosystem needs an extreme customer experience makeover."
I agree with Temkin. But I also believe that Windows 7 is the single Windows OS that can improve the consumer's experience.
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