The Digital Home

In a troubled economy, companies and consumers are looking for any advantage they can get. So it is that Best Buy is jumping the gun by as much as nine days on Black Friday, announcing that, starting immediately, shoppers can get Black Friday bargain pricing on select products.

The electronics retailer says that the come-hither pricing will be offered on "certain models of flat panel televisions." It will also feature reduced pricing on some home-theater products. The deals are available in-store and online.

"Best Buy is committed to continuing to offer a superior shopping experience this holiday season," Best Buy's vice president of home theater said in a statement. "Customers can be confident that they are getting some of the best prices in the industry, as well as the convenience of being able to shop when and where they want either in store or online."

Unfortunately, the selection of products that Best Buy will be offering at a discounted price isn't all that deep. A handful of Dynex-branded HDTVs will have a lower price starting on Thursday. The company will have Black Friday pricing on some Samsung HDTV models starting on Sunday. Best Buy didn't provide much more information on the models or the products that will be reduced in price ahead of the Friday after Thanksgiving, historically a huge day for shopping--and bargains.

Regardless, it's an interesting strategy on Best Buy's part. As a company that doesn't have a major direct tech competitor in the big-box space, it's in an enviable position. But the reduced pricing might be a response to expected deals from online sites, such as Amazon.com, that consistently beat Best Buy on pricing. Either way, Best Buy didn't say why it has decided to reduce prices on the early side.

But we can still guess. So what do you think? Why has Best Buy decided to reduce pricing so soon? Are the deals likely to make you start shopping sooner? Let us know in the comments below.

See also: Be prepared for Black Friday tech deals

Call of Duty: Modern Warfare 2 is enjoying big success.

(Credit: Infinity Ward)

If you think Call of Duty: Modern Warfare 2 has had a major impact on just the video game industry, you may need to adjust your expectations.

According to Activision Blizzard, the game's publisher, Modern Warfare 2 has set records across the entire entertainment industry.

Call of Duty: Modern Warfare 2 is the "biggest entertainment launch in history," Activision said in a statement. In its first five days of availability, the game set a worldwide record with about $550 million in sales, according to internal Activision figures. It's impressive. But more impressive is the list of launches that it beat out.

In the first five days of availability, Modern Warfare 2 has eclipsed the largest worldwide box-office opening, held by "Harry Potter and the Half-Blood Prince," which tallied $394 million over its first five days. It also beat "The Dark Knight," which holds the U.S. box-office record with $203.8 million in first five-day sales.

The game also narrowly trumped Grand Theft Auto IV, which captured $500 million in sales in its first five days of availability.

In other words, Modern Warfare 2 has had a major release.

The game's success also translated to major numbers on Xbox Live. Activision reported that "more than 5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone." On November 10, 2.2 million unique gamers played on Xbox Live, setting a new one-day record for the online-gaming platform.

Of course, it should be noted that all these figures come from Activision's internal estimates, which might differ from the NPD Group's official totals when it announces November video-game sales.

But until then, Activision can (rightfully so) celebrate Modern Warfare 2's success. And maybe the video-game industry, which has always received second billing to film in the entertainment space, can finally stake its claim to the top spot. Video games are, based on Modern Warfare 2's success, just as viable an entertainment platform as movies.

The Wii is coming to...Sports Authority?

(Credit: Nintendo)

You might be used to buying your video game consoles only at an electronics store, but all that will soon change. National sports retailer Sports Authority announced Tuesday that it will start selling the Nintendo Wii and Wii Fit Plus in its stores.

Aside from being able to pick up a Wii and Wii Fit Plus, consumers will also find Sports Authority stores that boast a Wii "interactive fitness experience." The section of the store will have "knowledgeable fitness trainers allowing customers to try Wii and Wii Fit Plus before they buy."

While it's certainly interesting to see a Wii being used by a fitness instructor in a sports store, Sports Authority said it believes that it will help set it apart in the marketplace. According to the company, users will now be able to "satisfy their fitness- and sports-gaming needs under one roof."

But just how much of a benefit Wii Fit actually affords its users is up for debate. Sports Authority might claim that it helps users "achieve better health," but a recent study (PDF) from the American Council on Exercise found that the game offers a "very, very mild workout."

That could throw a wrench in Sports Authority's plans as it attempts to make the case that the Wii and the Wii Fit Plus make sense next to other products designed specifically to improve the health of its users. As appealing as it might be to some, Nintendo's game might not be able to stand up against fitness-focused products.

Regardless, Sports Authority has thrown its support behind Nintendo's console. The Wii and the Wii Fit Plus will be available in 102 stores starting on Thursday. It will be rolled out to remaining company stores by spring 2010.

The Wii isn't living up to its expectations.

(Credit: Nintendo)

Electronic Arts CEO John Riccitiello didn't pull any punches when he spoke at a quarterly earnings call earlier this week. As he discussed some of the issues his company faces in today's gaming market, he singled out Nintendo and its Wii as contributing factors.

According to Riccitiello, third-party games on the Wii just aren't performing nearly as well as EA had expected. And as the Wii's sales start to slip, it doesn't seem likely that that will be changing anytime soon.

"To be honest with you, I think the Wii platform has been a little weaker than we had certainly anticipated," Riccitiello said, according to a transcript of the call published by Seeking Alpha on Monday. "And there is no lack of frustration (about this coming out) at precisely the time where we have the strongest third-party share."

But Riccitiello didn't stop there. He said EA is "reaching out to Nintendo to find ways to partner to push third-party software harder." He contended that in order for the Wii to perform up to Nintendo's own expectations, the platform needs help from third parties.

Riccitiello continued on that theme. He said his company is providing high-quality titles for the Wii, but it's Nintendo that needs to do more.

"Wii is where we are missing it," Riccitiello said on the call. "And so I really do think that the opportunity exists to find different ways to partner with (Nintendo) in this case, to sort of help establish in the minds of the consumer legitimacy of some of these other brands, when they are going out multiplatform."

But it was Riccitiello's next statement that might send the most shockwaves through the Nintendo world. The EA chief said "very, very few multiplatform titles are succeeding on the Wii so far, and collectively, Electronic Arts and Nintendo need to tackle that."

Perhaps now the question is, then, how will those two major forces in the gaming industry achieve what Riccitiello wants? Nintendo's platform has enjoyed strong sales since its debut, but the Wii is slipping. Worst of all, during the most successful periods for Nintendo, it was first-party titles, not third-party games that performed best at retail. Whether Nintendo can help change that, making it more profitable for third parties to develop games for the Wii, is very much in doubt.

What do you think? Is Nintendo really in bad shape? Is Riccitiello overstating the Wii's shortcomings? Let us know in the comments below.

Although several artists have been depicted in music games like Guitar Hero in the past, Gwen Stefani's No Doubt is having some trouble with its own likeness in the newly released Band Hero game from Activision.

According to a court filing obtained by the Los Angeles Times, the band sued Activision over a feature in the title that provides gamers with the opportunity to have band members perform another artist's songs.

The lawsuit specifically takes issue with the ability for gamers to have No Doubt lead singer Gwen Stefani perform the Rolling Stones' Honky Tonk Women. The suit claims that it "results in an unauthorized performance by the Gwen Stefani avatar in a male voice boasting about having sex with prostitutes," the LA Times is reporting, citing documents filed in the Los Angeles Superior Court on Wednesday. The suit also claims that No Doubt objected to the "Character Manipulation Feature," but Activision refused to remove it.

For its part, Activision says that it's not at fault. The company wrote in a statement cited in several publications, that it has a "written agreement" with No Doubt that justifies the use of its likeness in various features in the game.

"Activision has a written agreement to use No Doubt in Band Hero--an agreement signed by No Doubt after extensive negotiations with its representatives, who collectively have decades of experience in the entertainment industry," the company said in a statement. "Pursuant to that agreement, Activision worked with No Doubt and the band's management in developing Band Hero. As a result, Activision believes it is within its legal rights with respect to the use and portrayal of the band members in the game and that this lawsuit is without merit.

"Activision is exploring its own legal options with respect to No Doubt's obligations under the agreement."

No Doubt is asking for unspecified damages, as well as "a preliminary injunction and a permanent injunction against distribution of the game and for Activision to recall existing copies," the Times is reporting.

Call of Duty Modern Warfare 2 has some inspiration from Twitter.

(Credit: infinity Ward)

Call of Duty Modern Warfare 2 might have been designed by a capable team of Infinity Ward developers, but the company had some help: Twitter followers.

Infinity Ward Community Manager Robert Bowling told Develop Online in a recent interview that during the development of the highly-anticipated release, the developer called on Twitter users for help.

"During development, if we are sitting in a design meeting and we are arguing about something, no matter what it is, I can just turn to what is now 60,000 people and post the same question," Bowling told game developer news site Develop Online. "'Do we think players will like this?' well why don't we ask 60,000 of them and get a good representation of what we think they may like?"

But it was the next statement that might cause gamers participating in social networking to rejoice. Bowling told site that Twitter was "fantastic throughout development" and he "would recommend many, many more people adapted that into their design schedule."

Bowling also said that Infinity Ward didn't ignore any responses to its design questions. He said that developers "listened to all" of the suggestions, but filtered out those that didn't match the company's "design philosophy." Suggestions that asked for more gore, for example, ran against the company's design philosophy, Bowling said.

Regardless of whether or not Infinity Ward incorporated every idea into Modern Warfare 2, Bowling told the publication that now more than ever, gamers are getting closer to the development process.

"The average gamer is so much closer to the people who make the games than they ever were before," he told the publication. "And as a result of that they are so much more developer-aware. No longer is it an Activision game, but an Infinity Ward game, or a Treyarch game or a Bungie game. And gamers know where to go to offer their feedback."

Oh, how things have changed. When I was younger, I sent several snail-mail letters to developers asking for design tweaks in some of my favorite franchises. I never heard back. And it seemed that my plea had fallen on deaf ears.

Today, things are different. The developers of one of the most highly anticipated games to be released in 2009 were listening to gamer suggestions on a social network? Amazing. Let's hope for more of it.

Wal-Mart deals are heating up for Saturday.

(Credit: Wal-Mart)

Not content to wait until Black Friday, Wal-Mart announced Wednesday that it will deliver some great deals on assorted tech products this weekend.

Customers shopping in-store on Saturday will find several deals. The company said it will sell the 46-inch Panasonic TC-P46U1 1080p plasma HDTV for $788 that day. It also plans to sell the 42-inch Sharp LC-42SB45U 1080p LCD for just $498.

Besides that, Wal-Mart plans to sell a 15.6-inch HP notebook for $298, a Sony Blu-ray player for $148, and a Magnavox upconverting DVD player for $29.

But it might be the offer on the Xbox 360 Arcade that will attract the most attention. According to Wal-Mart, it will sell the Xbox 360 Arcade for its standard price of $199, but include a $100 Wal-Mart gift card with that purchase. That can cover almost the entire cost of an additional controller and a single game. It can also cut a big chunk out of the cost of a hard drive add-on for the console, if consumers decide to go that route.

Although all these deals will only be offered on Saturday in Wal-Mart stores, it should be noted that many of these deals are available now on Wal-Mart's Web site. That said, beware that the Xbox 360 Arcade offer is already sold out online. Anyone looking to capitalize on it will need to do so in a local store.

Wal-Mart's in-store special offers start at 8 a.m. local time on Saturday. It should be interesting to see if Amazon and other online retailers match Wal-Mart's offer at that time. We'll update this space if they do.

The hype surrounding Call of Duty Modern Warfare 2 keeps heating up.

After Gamestop announced last week a $40 trade credit for those who preorder the game and bring it back to a Gamestop store by December 13, Amazon.com has launched a competition, dubbed "The Call of Duty-est Town in America." The contest is seeking the town or city with the most preorders of Modern Warfare 2.

According to Amazon, any town or city with a population of 5,000 or more can compete. It determined population size using the most recent U.S. Census Bureau data.

Whenever a person preorders Modern Warfare 2 from Amazon, the location is tallied. The goal for each location is to have the highest percentage of preorders. Realizing that population plays a role in those figures, the number of orders doesn't factor into the competition.

Amazon said on its contest page that it will give a $5,000 gift certificate to a charity that serves the winning town. If the competition had ended at the time of this writing, the winner would be Grand Forks, N.D.

The page also features some interesting information about those preorders. As of this writing, the Xbox 360 version of the game accounted for 61 percent of Amazon preorders. The PlayStation 3 and the PC versions captured 31 percent and 8 percent of the preorders, respectively.

"The Call of Duty-est Town in America" competition ends on the game's release day, November 10. The winning town will be announced that day.

Get ready to pay $20 for this game.

(Credit: Inifinity Ward)

Gamers looking to get their hands on Call of Duty Modern Warfare 2 will have the opportunity to preorder the title and pay a net price of $20 if they follow basic guidelines announced recently by retailer Gamestop.

According to the company, anyone who preorders the game from Gamestop.com will have it when it hits store shelves on November 10. If those customers trade in the game by December 13, Gamestop will give them a $40 in-store credit.

Considering Modern Warfare 2 costs $60, that means that those who trade in the title will pay just $20 to play it. It's not a bad deal for frequent gamers who play through a game once and never play it again.

The $40 credit is also available to those who purchase the $80 Modern Warfare 2 Hardened Edition.

Of course, there are some rules that govern the deal. The $40 credit will only be offered for Xbox 360 and PlayStation 3 versions of the game. And after December 13, Gamestop's $40 offer will expire.

Gamestop's decision to offer customers the opportunity to pay an effective price of $20 for the game is an interesting one. Modern Warfare 2 is undoubtedly one of the most highly anticipated games of the year, and having an ample supply of pre-played titles is important to Gamestop's bottom line.

But it's putting a lot of hope in gamer willingness to return Modern Warfare 2.

Call of Duty 4 is still one of the most-played multiplayer games. Modern Warfare 2 will likely follow suit. Realizing that, will gamers want to part with what could be the best multiplayer first-person shooter release this year? Let us know in the comments below.