If any class of financial-services firm should have become extinct in 2008, it's the hedge fund. Hedge funds bled $154 billion in 2008, according to Lipper Hedgeworld, with 1,500 hedge funds closing shop, as reported by The New York Times.
Amazingly, however, 659 new hedge funds launched amid this financial bloodbath, and these new hedge funds are looking to build high-performance trading platforms on the cheap, a trend that bodes well for Marketcetera.
Hedge funds need to save money. Who knew?
It's important to remember that today's aren't yesterday's spendthrift hedge funds. I spent the morning with a friend who left a large financial-services firm to join a small, $250 million hedge fund in June. He represents a new demographic in the hedge fund world, one that cares about fund performance and cutting fund costs.
A lot of hedge funds still in business saw their top traders leave when the economy imploded, only to set up new funds. These new independents couldn't make money at the old firms because their performance was so underwater, it would take years to get back enough in positive gains to start cashing in on performance fees. Meanwhile, fund sizes under management began shrinking, with redemptions and fees getting slashed in the process.
This means a new breed of leaner hedge fund is rising, hedge funds that arguably could spend lavish sums on trading platforms but learned enough from the market implosion to save money wherever possible.
Marketcetera fills this need, particularly now, with its hosted offering. I've covered the company before but continue to be impressed by its speed of innovation.
The company launched Marketcetera 1.0 in January 2009, then hit version 1.5 in April 2009 (adding support for multiple traders and some key data feeds and real-time analytics), and now, in June 2009, the company's open-source trading platform is sitting on the NYSE's high-performance cloud.
Pretty impressive.
Equally impressive is where the company expects to take open source next, as can be seen in this YouTube video. The proprietary-software industry serving hedge funds and other financial services companies just got a wake-up call.
Follow me on Twitter @mjasay. Perhaps if enough people follow me, I'll be able to afford to lose an investment in a hedge fund.
Open source has long flourished on Wall Street as financial services firms have sought competitive differentiation by tweaking open-source software for enhanced performance and functionality. Wall Street was the first sector to buy heavily into Linux, and it has also welcomed a host of other open-source infrastructure projects.
Indeed, Wall Street adoption has reached the point, in the words of senior Accenture executive Lloyd Altman, that open source has become a mandate for cash-strapped financial services firms tasked with doing more with less.
I've seen this in my own business: open-source applications are suddenly the less risky choice, given the need to get more for less.
But the more dramatic shift for Wall Street right now is that it is considering open-source alternatives for fundamental, industry-specific applications, applications like Marketcetera's open-source trading platform, which I've called "a lifeline to the hedge fund industry" because it enables the industry to become more efficient and more productive. REvolution Computing, Esper, and others are also benefiting from this shift.
Cost may be a primary driver for the shift to open source, but as the managing director of Technology Risk Management at Bank of New York Mellon told me, open-source software has become the innovation platform of choice for financial services companies.
Marketcetera's Graham Miller explains this concept as it relates to his company's trading platform:
We've built out a platform product that provides out-of-the-box components for market data, signal analysis engines, market connectivity and user interface capabilities to exchanges, ECNs, brokers and lots of different destinations.
The key differentiator with a proprietary platform is you're limited to the kind of usage and the kind of customization that the vendor has forethought. If the vendor lets you change the fonts and colors on the EMS, then that's the limits of the flexibility on the systems, whereas an open source offering is really unlimited on what you might integrate with it and what features you might be able to add.
In other words, open-source tools like Marketcetera's put the customer in the driver's seat, and charge a lot less for the privilege. This is a recipe for success in any economy, and particularly in this recessionary economy.
Wall Street was an early adopter of technologies like Linux, JBoss, and more infrastructure software, and has been a key constituency for open-source applications. As it signals a move to replacing core, industry-specific business applications with open-source alternatives, is it also foretelling a macro move by other industries to vertically focused, open-source solutions?
I suspect the answer is "Yes."
Follow me on Twitter @mjasay.
Tim O'Reilly has an interesting piece about hedge funds as software companies. His post is a riff on Paul Kedrosky's analysis showing that Renaissance Capital has a higher ratio of software developers on staff than Oracle:
It's not too much of a stretch to say that hedge funds are the new software companies. ... Read more
- Oracle (56,000 empl.): 1 - 8 (one developer for every eight employees)
- Renaissance Technologies (178 empl.): 2 -3 (two developers for every three employees)
It is fascinating to see how people are using open source. I'm part of the "old guard" of open source, I suppose, delivering an open-source alternative to a tired market ripe for commoditization and innovation. But other companies, like OpenAds (open-source advertising server), Path Intelligence (tracking shopper flow based on the open-source GNU radio), Chumby (open-source consumer electronics/hardware), etc. are taking open source into new markets.
Today, I was fortunate to meet one of the most interesting open-source companies I've seen in a long, long time: Marketcetera. Marketcetera provides an open-source trading platform that hedge funds and others use to process and deliver trades through a brokerage to an exchange (like NASDAQ). It's like proprietary, expensive FlexTrade, only not proprietary...or expensive.
The market for this kind of platform is not huge today, as the founders, Toli Kuznets and Graham Miller, told me today (roughly $500 million for custom development, but probably not including packaged software like FlexTrade). But with more and more trading moving from people to algorithmic processes (30-40% in the US today, jumping to 50-60% by the end of the decade), the market will grow accordingly.
Besides, I can think of a range of other uses for this sort of technology beyond hedge funds.
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