Leave it to Sony's marketing arm in Japan to rustle up yet another cryptic advertising campaign.
A video quietly emerged last week on Sony's YouTube channel labeled Dot Switch. It's a first-person view of someone holding what appears to be an Xperia Arco smartphone and wielding it as a remote control. The Arco is the Japanese version of the Xperia Arc, and perhaps it's relevant to note that the Arco also has an infrared (IR) port.
What's got everyone buzzing about the viral ad is that the person holding the device in the vid is controlling a random assortment of products, such as a gramophone, a TV, and confetti machines. What a strange combination!
The end of the video is marked by yet another tap on the smartphone's screen toward a robot arm that reveals a small shiny black box. … Read more